• Desenvolver o planejamento estratégico de campanhas de mídia paga; • Implementar melhorias contínuas nas campanhas, testando novas abordagens, criativos e segmentações; • Analisar os dados de campanha e participar da apresentação de reports integrados com a área de Business Intelligence e Clientes; • Realizar ajustes nas campanhas com base nas análises de desempenho, visando melhorar os resultados; • Vivência com gestão de campanhas em Meta Ads (Facebook/Instagram) e Google Ads (Search, Display, YouTube); • Conhecimento em Google Analytics 4 (GA4), Tag Manager, CRO (Conversion Rate Optimization) e A/B Testing; • Perfil organizado, proativo e analítico, com pensamento crítico para interpretar métricas e propor ajustes estratégicos; • Boa comunicação, oral e escrita, para apresentar resultados e estratégias de forma clara; • Capacidade de relacionamento com clientes e fornecedores de mídia, apoiando negociações de preços, prazos e condições; • Domínio de ferramentas analíticas e plataformas de gestão de mídia paga.

• Conduct competitive research to assess competitors and guide the paid media strategy. • Perform keyword research and forecast campaign results. • Develop bid strategies based on audience segmentation. • Create and develop campaigns and responsive ads for various digital platforms. • Prepare and execute digital media plans. • Create Insertion Orders (P.I.s) in the iClips system according to the media plan. • Create audiences and custom targeting for campaigns on Facebook and Google. • Install and manage tags on websites and landing pages using Google Tag Manager. • Launch and monitor ad campaigns on Facebook Ads, Google Ads, LinkedIn Ads, and other platforms. • Monitor and optimize Cost Per Acquisition (CPA) and overall campaign performance. • Analyze results and produce performance reports with insights and recommendations for improvement.

Role Description As the Inbound Marketing Manager, you’ll be the first dedicated owner of our organic channels (website performance, SEO, and AI-powered discoverability (AEO)) with the goal of establishing strategy, running experiments, and converting traffic into qualified pipeline. You'll work horizontally across web, analytics, content, and paid, working closely with Demand Gen, Marketing Ops, and Product Marketing to optimize our organic footprint and design digital journeys that turn passive traffic into high-value inbound leads. If you are an execution-biased marketer who loves content distribution, SEO/AEO, conversion rate optimization (CRO), and building inbound funnels that drive measurable revenue impact, we’d love to meet you. What You’ll Do: - Inbound Strategy & Funnel Optimization - Lead Generation Funnels: Design and optimize the end-to-end inbound user journey—from initial organic discovery to landing pages, forms, and lead capture. - Conversion Rate Optimization (CRO): Partner with the team to run continuous A/B tests on website copy, CTAs, and layout to maximize visitor-to-lead conversion rates. - Content Distribution & SEO: Collaborate with demand gen to ensure high-value research and data content is optimized for search (SEO/AEO) and aggressively distributed across organic channels. - Campaign Execution & Lifecycle Marketing - Nurture & Lifecycle Workflows: Partner with Demand Gen and Marketing Ops to optimize email nurture streams in HubSpot to move inbound leads deeper down the funnel and prepare them for Sales. - Rapid Experimentation: Run fast testing cycles on content offers (e.g., gated reports, webinars, interactive tools) to find the highest-performing lead magnets for our target audience. - Organic Channel Management: Oversee organic distribution strategies across company social channels, newsletters, and community hubs to drive consistent site traffic. - Performance Measurement & Ops Support - Inbound Analytics: Monitor and report on core inbound metrics, including organic traffic, form completion rates, cost-per-lead, and inbound pipeline velocity. - Infrastructure Coordination: Partner with Marketing & RevOps to ensure clean lead attribution, accurate lead scoring, and seamless handoffs from inbound marketing to the Sales/SDR teams. Qualifications - 3–5 years of hands-on experience in B2B marketing, with a dedicated focus on inbound marketing, SEO, and organic lead acquisition. - Experience working in a fast-paced, high-growth startup or technology company environment. - Deep tactical expertise in at least 2 core inbound areas (e.g., SEO/AEO/Content Strategy, Conversion Rate Optimization (CRO), or Web Analytics). - Strong analytical foundation: Comfort navigating tools like GA4, Google Search Console, and SEO platforms (Ahrefs, SEMrush) to spot traffic trends and drop-off points. - Expert-level working knowledge of marketing automation platforms and CRM systems (HubSpot and Salesforce experience is highly preferred). - Excellent collaborator who can bridge the gap between creative content production and technical marketing operations. Benefits - Remote-First: We offer the freedom to work from home across most of the U.S. You’ll enjoy the flexibility of remote work, balanced with high-energy in-person offsites to build real connections and celebrate our wins together. - Competitive Compensation: We believe in hiring the best and paying accordingly. You’ll receive a competitive salary that reflects your impact and expertise. - Paid Time Off: Take the time you need with our flexible vacation policy and dedicated paid parental leave to support you and your family’s biggest milestones. - Your Health Matters: Stay healthy with high-quality Medical, Dental, and Vision insurance plans for you and your family. - Peace of Mind (On Us): We fully invest in your security with 100% company-paid Short-Term Disability, Long-Term Disability, and Basic Life Insurance. - Protection for Your Whole Crew: Access supplemental insurance for the unexpected, plus specialized coverage to keep your pets happy and healthy, too. - Invest in Your Future: Secure your financial goals with our 401k Program, helping you build for the long term while you help us build the company.

Role Description This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. The Performance Marketing Specialist will own the company's paid acquisition strategy across Meta while driving conversion rate optimization across the Shopify website. This role is ideal for someone who thrives on experimentation, enjoys making data-driven decisions, and has experience scaling DTC subscription brands. Key Responsibilities - Paid Media Strategy & Campaign Management - Build, launch, and optimize Meta advertising campaigns. - Manage traffic, conversion, and retargeting campaigns. - Continuously test audiences, creative, messaging, and offers. - Monitor campaign performance daily and optimize budget allocation. - Scale winning campaigns while maintaining efficiency. - Attribution, Tracking & Analytics - Maintain Meta Pixel implementation and tracking accuracy. - Develop and manage UTM tracking structures. - Support server-side tracking and third-party attribution platforms. - Ensure advertising performance is accurately measured. - Monitor campaign attribution and reporting integrity. - Conversion Rate Optimization (CRO) - Identify opportunities to improve Shopify conversion rates. - Execute structured A/B testing across landing pages, messaging, pricing, and calls-to-action. - Analyze customer behavior and conversion data. - Implement optimization initiatives that improve revenue and membership growth. - Performance Reporting & Optimization - Track KPIs including CPC, CTR, ROAS, conversion rate, and customer acquisition costs. - Develop recurring performance reports. - Identify optimization opportunities using campaign data. - Recommend strategies to improve advertising performance and profitability. - Creative Strategy & Collaboration - Develop creative testing ideas based on campaign performance. - Brief new advertising concepts using performance insights. - Collaborate closely with leadership on campaign strategy and priorities. - Support continuous creative experimentation to improve acquisition results. Qualifications - 2+ years of experience managing Meta advertising campaigns. - Experience supporting DTC or subscription-based brands preferred. - Experience implementing advertising attribution and tracking systems. - Experience improving website conversion rates through structured experimentation. - Experience managing paid acquisition campaigns focused on customer growth. - Experience working with Shopify. - Experience with TikTok Ads is a plus. Requirements - Strong expertise with Meta Ads Manager. - Experience implementing Meta Pixel. - Experience building UTM tracking structures. - Familiarity with server-side tracking. - Experience with Triple Whale. - Experience with Hyros. - Strong understanding of conversion rate optimization (CRO). - Strong analytical and reporting skills. - Experience conducting A/B testing. - Working knowledge of Shopify. - Strong understanding of performance marketing metrics including CPC, CTR, ROAS, and conversion rate. - Excellent organizational and communication skills. Opportunity This is an opportunity to take ownership of paid acquisition for a rapidly growing consumer subscription brand with an established organic audience and significant growth potential. The Performance Marketing Specialist will directly influence customer acquisition, revenue growth, and marketing strategy while working alongside company leadership in a highly collaborative environment. Application Process To be considered for this role these steps need to be followed: - Fill in the application form - Record a video showcasing your skill sets