• Own customer strategy, planning, execution, and results across West Region and eCommerce customers, delivering profitable sales, share growth, and financial objectives • Own end-to-end forecasts, P&L performance, trade investment, pricing, promotion effectiveness, and value-chain decisions • Lead Joint Business Plans, including senior-level customer engagement, strategic alignment, execution priorities, and joint value creation • Advance the company’s vision for e-commerce sales while working collaboratively with key stakeholders to accelerate sales and improve profitability in the e-commerce & omni-channel trade • Lead a large, high-performing sales team; set clear priorities, drive accountability, and establish operating rhythms that enable the team to deliver results

• Managing projects for partners from end-to-end (from Vendor Onboarding to Post-Sale Analytics) • Understanding our customers unique business goals, needs, and challenges, helping them to grow their businesses • Developing and prioritizing product roadmaps, delivering strategic recommendations and analyses, and developing systems, tooling, and operational strategies that drive growth for clients • Managing all communication (via phone and email) with clients • Tracking feedback from clients and internal team so processes continue to become more constructive, clear, and beneficial to all parties involved • Becoming a subject matter expert in the technology used at Simplistic (Shopify Plus, HTML, etc.) to provide quick responses to any questions, concerns, and/or issues from clients

• Own B2C and B2B SMB eComm revenue. Set targets, build the plan, and hit the number. • Design and execute multi-channel demand gen campaigns (paid search, paid social, email, SEO, retargeting) that convert SMB buyers without a sales assist. • Run our in-house paid strategy across Google and Meta, with direct ownership of budget, creative direction, targeting, and performance optimization. • Build and manage email and lifecycle marketing programs that move SMB prospects from awareness to purchase. • Own ACI Learning's presence on G2, Trustpilot, and similar platforms, including review generation, response strategy, and profile optimization. • Develop SMB audience segmentation and messaging that speaks to how small business buyers actually think and buy. • Design and run A/B tests across landing pages, ad creative, email flows, and CTAs. • Use AI and agentic tools to automate workflows, scale content and campaign production, and operate at a pace that outpaces the headcount. • Build dashboards that track revenue attribution and translate performance data into clear, actionable recommendations for leadership.

• Own the full Shopify Plus storefront as a primary revenue channel, including site UX, merchandising, and conversion experience • Partner with the Head of CRO on the on-site testing roadmap, executing winning variants, and supporting test design • Partner with the creative team on landing pages, PDPs, and conversion-focused design • Manage the Okendo review platform integration, on-site display, and syndication to marketplace listings • Coordinate with the Sr Shopify Developer on dev queue priorities for site changes, integrations, and platform infrastructure • Own mobile-first UX optimization, ensuring seamless shopping experiences across devices • Develop and optimize AOV strategies through upsells, bundles, tiered discounts, GWP, and smart cart features • Own the on-site promotional calendar and pricing execution, including seasonal promotions, flash sales, and bundle and subscription pricing experiments in coordination with the CGO and Director of Lifecycle • Partner with the Director of Lifecycle on subscription customer journey, on-site retention messaging, and trial-to-repeat conversion • Coordinate with product and supply chain partners on inventory positioning, seasonal merchandising, and stock-driven promotional windows • Partner with product marketing on product positioning, launch merchandising, and portfolio strategy execution • Oversee the Marketplace Manager in driving Amazon, Walmart, Target Plus, and TikTok Shop strategy, listing optimization, and revenue growth • Oversee marketplace paid media, including Amazon Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and Walmart Connect, with clear ACoS/TACoS targets and budget management • Set marketplace KPIs and ensure brand consistency across all third-party storefronts • Coordinate marketplace promotions, launches, and inventory positioning with the broader DTC strategy • Ensure review syndication and brand asset consistency across all marketplace channels SEO and Organic Discoverability • Oversee the SEO & GEO Content Strategist in driving blog content, organic search authority, and Generative Engine Optimization • Partner with the content team on coordination between organic editorial content and SEO-driven content priorities • Ensure on-site SEO architecture, schema markup, and technical SEO foundations support organic acquisition • Track organic traffic, branded search lift, and AI search visibility as core success metrics • Track on-site KPIs across Shopify analytics, Google Analytics, and CRM dashboards • Partner with the analytics function on attribution, cohort analysis, and revenue forecasting • Use Northbeam attribution data to inform on-site experience and merchandising decisions • Build and present executive-level reporting on site performance, marketplace revenue, and SEO contribution • Manage the SEO & GEO Content Strategist and Marketplace Manager, with the capacity to expand as the function scales • Set performance expectations, KPIs, and development plans • Foster a high-output, test-and-learn culture across all on-site and marketplace work • Report to the CGO and operate as the on-site revenue and storefront authority within the growth organization • Partner with the Head of CRO, Director of Lifecycle, and the analytics and performance marketing functions on the cross-functional work that drives on-site conversion and revenue • Partner with the creative, product marketing, and content teams on web design, merchandising, and product launch execution • Coordinate with the Sr Shopify Developer on Shopify Plus development priorities for site, integrations, and platform infrastructure