Director of E-Commerce – Health & Wellness
Location
California
Posted
5 days ago
Salary
$170K - $200K / year
Seniority
Lead
Job Description
Director of E-Commerce – Health & Wellness
Hi-Altitude Brands
• Own the full Shopify Plus storefront as a primary revenue channel, including site UX, merchandising, and conversion experience • Partner with the Head of CRO on the on-site testing roadmap, executing winning variants, and supporting test design • Partner with the creative team on landing pages, PDPs, and conversion-focused design • Manage the Okendo review platform integration, on-site display, and syndication to marketplace listings • Coordinate with the Sr Shopify Developer on dev queue priorities for site changes, integrations, and platform infrastructure • Own mobile-first UX optimization, ensuring seamless shopping experiences across devices • Develop and optimize AOV strategies through upsells, bundles, tiered discounts, GWP, and smart cart features • Own the on-site promotional calendar and pricing execution, including seasonal promotions, flash sales, and bundle and subscription pricing experiments in coordination with the CGO and Director of Lifecycle • Partner with the Director of Lifecycle on subscription customer journey, on-site retention messaging, and trial-to-repeat conversion • Coordinate with product and supply chain partners on inventory positioning, seasonal merchandising, and stock-driven promotional windows • Partner with product marketing on product positioning, launch merchandising, and portfolio strategy execution • Oversee the Marketplace Manager in driving Amazon, Walmart, Target Plus, and TikTok Shop strategy, listing optimization, and revenue growth • Oversee marketplace paid media, including Amazon Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and Walmart Connect, with clear ACoS/TACoS targets and budget management • Set marketplace KPIs and ensure brand consistency across all third-party storefronts • Coordinate marketplace promotions, launches, and inventory positioning with the broader DTC strategy • Ensure review syndication and brand asset consistency across all marketplace channels SEO and Organic Discoverability • Oversee the SEO & GEO Content Strategist in driving blog content, organic search authority, and Generative Engine Optimization • Partner with the content team on coordination between organic editorial content and SEO-driven content priorities • Ensure on-site SEO architecture, schema markup, and technical SEO foundations support organic acquisition • Track organic traffic, branded search lift, and AI search visibility as core success metrics • Track on-site KPIs across Shopify analytics, Google Analytics, and CRM dashboards • Partner with the analytics function on attribution, cohort analysis, and revenue forecasting • Use Northbeam attribution data to inform on-site experience and merchandising decisions • Build and present executive-level reporting on site performance, marketplace revenue, and SEO contribution • Manage the SEO & GEO Content Strategist and Marketplace Manager, with the capacity to expand as the function scales • Set performance expectations, KPIs, and development plans • Foster a high-output, test-and-learn culture across all on-site and marketplace work • Report to the CGO and operate as the on-site revenue and storefront authority within the growth organization • Partner with the Head of CRO, Director of Lifecycle, and the analytics and performance marketing functions on the cross-functional work that drives on-site conversion and revenue • Partner with the creative, product marketing, and content teams on web design, merchandising, and product launch execution • Coordinate with the Sr Shopify Developer on Shopify Plus development priorities for site, integrations, and platform infrastructure
Job Requirements
- 7-10+ years in ecommerce leadership at DTC consumer brands in health, wellness, beauty, or consumables, with 3-5 years at Director level or above
- Deep hands-on expertise in Shopify Plus, including theme architecture, app stack management, and platform optimization
- Proven track record running a Shopify Plus storefront at scale with measurable improvements in conversion, AOV, and revenue per session
- Hands-on Amazon experience required; experience with Walmart, Target Plus, and TikTok Shop strongly preferred
- Strong analytical capability with hands-on use of Google Analytics, Shopify analytics, and Northbeam (or comparable MTA platform)
- Subscription DTC experience with Recharge or a comparable subscription platform strongly preferred
- Experience partnering closely with CRO, lifecycle, and performance marketing functions in a high-velocity test-and-learn environment
- Has managed teams of 2-5 across SEO, marketplace, or ecommerce IC functions
- Remote-first mindset with ability to lead distributed teams effectively; located within driving distance of Los Angeles, CA, preferred
Benefits
- Flexible time off + 9 annual company holidays
- Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
- 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
- 100% company-paid Life Insurance and Short-Term Disability Coverage
- 3% Employer contributions to 401(k) regardless of employee participation! (Free money)
- Matching charitable contributions up to $2,500/year
- $1,200/annual Work from Home (WFH) stipend
- Employee recognition and rewards program
- Calm app subscription
- Pet insurance
- Free monthly employee product samples and team discounts
- Employee Referral Program
- Fully remote position
- Professional development fund for employees (We love HI-ER Education)
- And a collaborative, innovative work culture
- High-impact role with visibility to executive leadership
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