Simplistic

• Manage a portfolio of client accounts, overseeing day-to-day execution while driving long-term strategic goals. • Create, manage, optimize, and report on email and SMS marketing campaigns that align with client objectives. • Develop and implement measurement strategies to track performance and deliver actionable insights. • Champion client success by crafting tailored retention marketing strategies that drive business results. • Analyze customer and campaign data to uncover strategic opportunities and guide marketing decisions. • Serve as a trusted advisor to clients, building strong, long-term relationships through proactive communication and strategic leadership. • Stay ahead of industry trends and provide expert recommendations on email/SMS marketing best practices. • Lead cross-functional collaboration with designers, copywriters, and data analysts to bring strategies to life. • Partner with internal teams and discipline leads to continuously improve processes, methodologies, and client outcomes.

• Ideate and design high-performing email campaigns and automated flows (welcome series, abandoned cart, etc.) that align with client brand identity • Apply deep knowledge of email best practices, including mobile-first design, clear visual hierarchy, and CTA optimization to drive clicks • Ensure all designs are optimized for dark mode, accessibility, and deliverability-safe coding • Work within and contribute to design systems and component libraries in Figma to ensure consistency across multiple brands • Partner closely with copywriters and Klaviyo implementers to move projects from concept to deployment seamlessly • Present design solutions to clients, utilizing data-driven insights to back up your creative choices

• Define and manage engineering priorities in alignment with company goals, timelines, and business impact. • Own the engineering roadmap, ensuring initiatives are strategically aligned and executed efficiently. • Lead cross-functional collaboration with Operations, Design, and Project Management to ensure seamless delivery. • Establish and scale development processes, standards, and workflows to improve consistency and team efficiency. • Oversee engineering delivery, ensuring all projects meet expectations for quality, scope, and timelines. • Identify bottlenecks and implement solutions to improve performance, reduce rework, and increase predictability. • Serve as a senior escalation point for technical challenges across client projects and internal initiatives. • Represent engineering in client and sales conversations, clearly communicating technical solutions and trade-offs. • Champion the adoption of new technologies, including AI, to improve engineering efficiency and delivery capabilities. • Lead and develop the engineering team in partnership with the Engineering Lead, supporting performance, growth, and technical excellence.

• Conduct research and analysis of user behavior to identify opportunities for improving website conversion rates • Develop and implement A/B and CRO testing roadmaps to optimize website elements such as product pages, landing pages, checkout processes, and more • Work with designers and developers to create and implement designs that are optimized for conversion • Analyze and interpret data to make informed decisions about website changes and improvements • Project discovery sessions and provide insights to UX/UI designers and developers • Continuously monitor and analyze website performance and make ongoing recommendations for improvement • Stay up to date on industry trends and best practices in conversion rate optimization • Collaborate with clients to understand their business goals and develop strategies to achieve them • Own familiarization with eCommerce trends, technology, Shopify Plus functionality, and industry standards

• Support execution of partner marketing and co-marketing initiatives across multiple client and vendor partnerships • Coordinate closely with Partnerships, GTM, and Sales teams to assist partner-driven growth efforts • Create and edit marketing materials, including email campaigns, case study collateral, and website updates • Assist in planning and executing co-marketing campaigns, promotions, and content initiatives • Manage event logistics for webinars, sponsorships, and partner marketing events (scheduling, materials, coordination, follow-ups) • Maintain partner marketing documentation, project trackers, and internal workflows to ensure organized campaign execution • Communicate with external partners and internal stakeholders to gather information, confirm timelines, and ensure deliverables are met • Support publishing and deployment of marketing content across email, website, and other marketing channels • Track campaign deliverables and deadlines, helping ensure projects launch on time and within scope • Assist with reporting preparation by gathering campaign metrics and performance information for the marketing team

• Manage a portfolio of client accounts, overseeing day-to-day execution while driving long-term strategic goals. • Create, manage, optimize, and report on email and SMS marketing campaigns that align with client objectives. • Develop and implement measurement strategies to track performance and deliver actionable insights. • Champion client success by crafting tailored retention marketing strategies that drive business results. • Analyze customer and campaign data to uncover strategic opportunities and guide marketing decisions. • Serve as a trusted advisor to clients, building strong, long-term relationships through proactive communication and strategic leadership. • Stay ahead of industry trends and provide expert recommendations on email/SMS marketing best practices. • Lead cross-functional collaboration with designers, copywriters, and data analysts to bring strategies to life. • Partner with internal teams and discipline leads to continuously improve processes, methodologies, and client outcomes.

• Analyze email and SMS performance at the account level across retention clients • Identify trends, risks, and opportunities related to flow performance, campaign performance, and deliverability • Translate data insights into clear, actionable recommendations for strategists • Support strategists in prioritizing testing opportunities and optimization roadmaps • Create standardized reporting views and benchmarks to improve consistency across accounts • Serve as the internal subject-matter expert for Klaviyo • Lead and review Klaviyo implementations including core and advanced flows • Define and enforce Klaviyo best practices across all client accounts • Create internal training materials and documentation for retention team members • Lead enablement sessions to upskill strategists and coordinators on Klaviyo functionality

• Managing projects for partners from end-to-end (from Vendor Onboarding to Post-Sale Analytics), providing white glove service and hitting deadlines, week-over-week • Understanding our customers unique business goals, needs, and challenges, helping them to grow their businesses • Developing and prioritizing product roadmaps, delivering strategic recommendations and analyses, and developing systems, tooling, and operational strategies that drive growth for clients • Managing all communication (via phone and email) with clients • Tracking feedback from clients and internal teams so processes continue to become more constructive, clear, and beneficial to all parties involved • Becoming a subject matter expert in the technology used at Simplistic (Shopify Plus, HTML, etc.) to provide quick responses to any questions, concerns, and/or issues from clients