• Provide inbound and outbound customer service by phone, chat, and email, ensuring prompt, courteous, and solution-oriented support; • Prepare quotes for laboratory tests and vaccines, providing clear and accurate information; • Register and update patient records in the system, ensuring the accuracy and reliability of information; • Schedule home sample collection services and guide clients through the process; • Provide guidance on tests, preparation requirements, result turnaround times, and service locations; • Direct requests to the appropriate departments and follow up on the service flow as needed; • Contribute to the quality of the customer experience by following the institution's service processes and standards.

• Own and lead campaign strategy, structure, and optimization across Meta as your primary platform, with active management across Google, TikTok, and other relevant channels • Develop advanced scaling strategies, audience expansion frameworks, and budget reallocation decisions grounded in performance data • Build and manage creative testing frameworks in partnership with the Creative team, providing platform-specific direction based on results • Lead client-facing performance discussions, presenting insights, testing outcomes, and strategic recommendations clearly and confidently • Produce deeper channel-level analysis that goes beyond reporting, connecting data to business outcomes and informing next steps • Troubleshoot complex tracking issues, attribution discrepancies, and cross-platform performance problems, including GTM and pixel-level diagnosis • Mentor junior media buyers through training, feedback, and day-to-day coaching • Maintain and improve campaign documentation, QA standards, and onboarding resources for the media buying team • Partner with the Funnel team to align paid media strategy with landing page performance and offer testing • Contribute to standardizing planning frameworks, reporting standards, and team processes

• Design assets for marketing campaigns: social media, paid media, display ads, email, partner and activation materials • Build and adapt campaign landing pages with a focus on conversion and brand consistency • Adapt campaign concepts across multiple formats and channels, maintaining visual coherence across every variant • Work in parallel across several projects with different timelines and priorities • Collaborate with the Marketing Creative Lead on brief interpretation and visual solutions • Help build and maintain reusable template systems to accelerate production • Incorporate AI tools into your workflow to generate variants, optimize turnaround times, and scale production without sacrificing quality

• Realizar o controle de despesas, acompanhamento orçamentário e organização financeira da área de Marketing; • Conduzir processos de pagamento, contratos e documentação relacionados a influenciadoras e fornecedores; • Apoiar a gestão operacional e burocrática de campanhas com influenciadores e talentos, garantindo o cumprimento de prazos, entregas e pendências; • Fazer interface com áreas internas como Compras, Financeiro, Contabilidade e Jurídico; • Organizar e acompanhar cronogramas, contratos, aprovações e demais controles da operação; • Apoiar as rotinas administrativas da área e a organização dos processos internos; • Identificar oportunidades de melhoria e contribuir para a evolução dos fluxos operacionais da área; • Utilizar sistemas internos, incluindo SAP, para acompanhamento e gestão das demandas.