• Own and lead campaign strategy, structure, and optimization across Meta as your primary platform, with active management across Google, TikTok, and other relevant channels • Develop advanced scaling strategies, audience expansion frameworks, and budget reallocation decisions grounded in performance data • Build and manage creative testing frameworks in partnership with the Creative team, providing platform-specific direction based on results • Lead client-facing performance discussions, presenting insights, testing outcomes, and strategic recommendations clearly and confidently • Produce deeper channel-level analysis that goes beyond reporting, connecting data to business outcomes and informing next steps • Troubleshoot complex tracking issues, attribution discrepancies, and cross-platform performance problems, including GTM and pixel-level diagnosis • Mentor junior media buyers through training, feedback, and day-to-day coaching • Maintain and improve campaign documentation, QA standards, and onboarding resources for the media buying team • Partner with the Funnel team to align paid media strategy with landing page performance and offer testing • Contribute to standardizing planning frameworks, reporting standards, and team processes

• Design assets for marketing campaigns: social media, paid media, display ads, email, partner and activation materials • Build and adapt campaign landing pages with a focus on conversion and brand consistency • Adapt campaign concepts across multiple formats and channels, maintaining visual coherence across every variant • Work in parallel across several projects with different timelines and priorities • Collaborate with the Marketing Creative Lead on brief interpretation and visual solutions • Help build and maintain reusable template systems to accelerate production • Incorporate AI tools into your workflow to generate variants, optimize turnaround times, and scale production without sacrificing quality

• Realizar o controle de despesas, acompanhamento orçamentário e organização financeira da área de Marketing; • Conduzir processos de pagamento, contratos e documentação relacionados a influenciadoras e fornecedores; • Apoiar a gestão operacional e burocrática de campanhas com influenciadores e talentos, garantindo o cumprimento de prazos, entregas e pendências; • Fazer interface com áreas internas como Compras, Financeiro, Contabilidade e Jurídico; • Organizar e acompanhar cronogramas, contratos, aprovações e demais controles da operação; • Apoiar as rotinas administrativas da área e a organização dos processos internos; • Identificar oportunidades de melhoria e contribuir para a evolução dos fluxos operacionais da área; • Utilizar sistemas internos, incluindo SAP, para acompanhamento e gestão das demandas.

Role Description The Retail Marketing Manager supports Liberty's retail locations by helping drive store traffic, increase brand awareness, and create meaningful connections with our customers and local communities. You'll partner with Market Directors, General Managers, and cross-functional teams to execute marketing campaigns, support promotions and events, manage local content, and ensure our stores are set up for success. This is a great role for someone who enjoys a mix of creativity, organization, and hands-on execution in a fast-paced environment. Your Impact - Drive local marketing initiatives that increase brand awareness, customer engagement, and store traffic. - Partner with Market Directors and General Managers to execute promotions, vendor activations, and sales-driving campaigns. - Plan and support community events, in-store pop-ups, sponsorships, and other local marketing opportunities. - Create and manage content for local social media channels, the Liberty website, and customer communications. - Coordinate marketing assets, promotional materials, and merchandising initiatives to ensure consistent brand execution. - Support new product launches, online menu accuracy, and in-store marketing efforts through cross-functional collaboration. - Monitor market trends, customer feedback, and competitor activity to identify opportunities for growth and enhance the customer experience. Qualifications - Experience in retail, field, or brand marketing with a customer-first mindset. - Strong organizational skills with the ability to manage multiple projects and priorities. - Excellent written and verbal communication skills with a collaborative approach. - Creative thinker with experience in content creation, promotions, and community engagement. - Ability to build strong relationships with cross-functional teams, vendors, and local partners. - Detail-oriented with a focus on execution, problem-solving, and delivering high-quality work. - Proficiency with Microsoft Office; experience with METRC and the cannabis industry is a plus. Benefits - Comprehensive benefits package, including competitive base pay. - Medical, dental, and vision coverage. - Team member discount in our stores. - Health Savings Account. - Pet insurance. - 401(K) with a company match. - Company-paid short term and long-term disability. - Life and AD&D insurance. - Mental health and urgent care services. - Referral program. - Generous paid time off (PTO).