Role Description The Retail Marketing Manager supports Liberty's retail locations by helping drive store traffic, increase brand awareness, and create meaningful connections with our customers and local communities. You'll partner with Market Directors, General Managers, and cross-functional teams to execute marketing campaigns, support promotions and events, manage local content, and ensure our stores are set up for success. This is a great role for someone who enjoys a mix of creativity, organization, and hands-on execution in a fast-paced environment. Your Impact - Drive local marketing initiatives that increase brand awareness, customer engagement, and store traffic. - Partner with Market Directors and General Managers to execute promotions, vendor activations, and sales-driving campaigns. - Plan and support community events, in-store pop-ups, sponsorships, and other local marketing opportunities. - Create and manage content for local social media channels, the Liberty website, and customer communications. - Coordinate marketing assets, promotional materials, and merchandising initiatives to ensure consistent brand execution. - Support new product launches, online menu accuracy, and in-store marketing efforts through cross-functional collaboration. - Monitor market trends, customer feedback, and competitor activity to identify opportunities for growth and enhance the customer experience. Qualifications - Experience in retail, field, or brand marketing with a customer-first mindset. - Strong organizational skills with the ability to manage multiple projects and priorities. - Excellent written and verbal communication skills with a collaborative approach. - Creative thinker with experience in content creation, promotions, and community engagement. - Ability to build strong relationships with cross-functional teams, vendors, and local partners. - Detail-oriented with a focus on execution, problem-solving, and delivering high-quality work. - Proficiency with Microsoft Office; experience with METRC and the cannabis industry is a plus. Benefits - Comprehensive benefits package, including competitive base pay. - Medical, dental, and vision coverage. - Team member discount in our stores. - Health Savings Account. - Pet insurance. - 401(K) with a company match. - Company-paid short term and long-term disability. - Life and AD&D insurance. - Mental health and urgent care services. - Referral program. - Generous paid time off (PTO).

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Role Description Our client is looking for an experienced Marketing Automation Specialist (GoHighLevel Expert) to take ownership of their marketing automation infrastructure from strategy through execution. This is a highly technical, hands-on role for someone with deep expertise in GoHighLevel (GHL) who can independently build, optimize, and maintain complete marketing funnels across multiple client accounts. The ideal candidate will manage the agency's GoHighLevel platform, create high-converting funnels and landing pages, develop sophisticated email and SMS automation, optimize customer journeys, and implement scalable automation solutions that drive measurable business results. This role works closely with agency leadership and supports a growing portfolio of clients while owning projects with minimal supervision. Key Responsibilities - Own and manage the agency's GoHighLevel account, including client sub-account setup, configuration, maintenance, and optimization. - Design, build, and optimize high-converting sales funnels tailored to each client's customer journey. - Create responsive, conversion-focused landing pages within GoHighLevel. - Build and optimize advanced automation workflows, including lead nurturing, appointment booking, pipeline automation, speed-to-lead, customer reactivation, and follow-up sequences. - Develop, manage, and optimize email and SMS marketing campaigns, including copywriting, sequencing, segmentation, testing, and deliverability. - Continuously monitor and improve funnel performance through conversion rate optimization and automation enhancements. - Manage A2P 10DLC registration and brand/campaign certification to maintain SMS compliance and deliverability. - Create dashboards and reporting systems that provide actionable insights for internal teams and clients. - Integrate GoHighLevel with third-party platforms using Zapier, Make.com, N8N, APIs, and webhooks. - Leverage AI tools to improve workflow efficiency and marketing automation performance. - Troubleshoot automation issues and implement scalable technical solutions. - Translate business goals into effective automation strategies and execute them independently. - Occasionally participate in client meetings to provide technical recommendations and automation expertise. Qualifications - 5+ years of hands-on experience in marketing automation. - Deep expertise with GoHighLevel (GHL), including: - Agency account management. - Funnel development. - Landing page creation. - Workflow automation. - CRM configuration. - Email and SMS marketing. - Reporting dashboards. - Proven experience building, optimizing, and managing complete marketing funnels from strategy through execution. - Hands-on experience completing A2P 10DLC registration and brand/campaign approval. - Strong experience creating and optimizing high-performing email and SMS marketing campaigns, including copywriting and automation strategy. - Experience building reporting dashboards and performance analytics. - Experience with automation platforms such as N8N, Zapier, and Make.com. - Working knowledge of additional CRM and marketing automation platforms such as HubSpot, ActiveCampaign, Klaviyo, or similar. - Familiarity with AI tools and their practical application within marketing automation. - Strong understanding of customer journey mapping, lead nurturing, and conversion optimization. - Excellent troubleshooting, analytical, and problem-solving skills. - Excellent written and verbal English communication skills. - Self-motivated, proactive, organized, and able to manage projects independently. Preferred Qualifications - Previous experience working within a digital marketing agency supporting multiple client accounts. - Experience with API integrations and webhooks. - Understanding of paid media, SEO, websites, and broader digital marketing strategies. - Comfortable participating in occasional client meetings when technical expertise is needed. Benefits - Competitive monthly compensation of $2,500 USD. - 100% remote position. - Long-term, full-time opportunity with a growing U.S.-based agency. - Work directly with agency leadership and contribute to high-impact client projects. - High level of ownership and autonomy over the marketing automation function. - Collaborative, fast-paced environment that values expertise, initiative, and continuous improvement. - Opportunity to work with cutting-edge marketing automation tools, AI technologies, and modern CRM platforms.