• Own the demand generation strategy and end-to-end execution, driving integrated programs across all channels to consistently deliver qualified pipeline to the direct sales team. • Build and operate structured demand generation programs and campaigns to generate and nurture qualified pipeline for the direct sales team. • Develop and execute integrated marketing campaigns across digital, email, content, and event channels from strategic brief through launch, optimization, and retrospective to drive awareness and pipeline at every stage of the funnel. • Own the demand generation calendar, ensuring consistent outbound marketing activity that provides the sales team with a steady flow of high-quality leads. • Manage campaign timelines, asset production, channel mix, and budget to ensure programs launch on time and within scope. • Test, iterate, and optimize campaign performance to continuously improve pipeline contribution and funnel efficiency. • Develop and own sales enablement materials including battlecards, pitch decks, case studies, objection handlers, and other collateral that equip the sales team to close more deals. • Partner closely with sales to understand frontline needs, gaps, and challenges, translating those insights into impactful tools and resources. • Own the competitive messaging and positioning strategy, building and maintaining the frameworks that enable the commercial team to win against entrenched market leaders. • Track, analyze, and report on the performance of demand generation programs and campaigns, with a clear focus on pipeline contribution and revenue impact. • Establish, own, and regularly report on KPIs that connect marketing activity to commercial outcomes.

• Define and execute Bookboost’s marketing strategy across brand, demand generation, and communications • Lead, mentor, and grow a high-performing marketing team • Collaborate closely with Sales, Partnerships, and Product to align go-to-market strategy • Own the marketing budget and optimise spend for impact and scalability • Drive measurable contribution to the sales pipeline through multi-channel campaigns • Manage lead generation and nurture flows in HubSpot • Experiment, analyse, and iterate to increase MQL and SQL conversion • Build ABM and event strategies tailored to regional markets • Personally execute core channels when needed: content production, on-page SEO, basic technical SEO hygiene, HubSpot workflows, and paid campaigns (Google Ads, LinkedIn, and retargeting) • Stand up lightweight measurement for these channels to prove ROI quickly before scaling with hires or partners • Strengthen Bookboost’s brand voice, visual identity, and market presence • Create thought leadership content that positions Bookboost as the hospitality tech innovator • Oversee PR, website, and social storytelling • Lead go-to-market launches for new products and integrations • Partner with resellers and integration partners to develop joint marketing initiatives • Set and track KPIs across all marketing activities • Report performance metrics and insights to leadership with clarity and actionability

• Own intake and prioritization across the marketing and creative team, aligning work with campaign calendars and business goals, and help make the trade-off calls when capacity is tight. • Design and continuously improve how work moves from brief to delivery, own the workflow tooling and playbooks, and integrate AI into the team's workflows responsibly – accelerating production without eroding craft or brand consistency. • Maintain a real-time view of what's in flight, what's at risk, and what's coming, so leadership can make informed decisions; and step in to project-manage our biggest integrated campaigns as required. • Own and forecast the creative and production budgets, plus the team's resourcing and capacity, and manage freelance and creative vendor networks. • Own operational insight for the function – throughput, cycle time, capacity, on-time / on-budget delivery – and partner with growth/data to connect creative work to performance (they own the stack; you steer and interpret). • Mentor and support a team of producers and project managers, while fostering a collaborative, sustainable culture.

• Own the end-to-end acquisition strategy and deployment, driving scalable, profitable growth for our personal loan business. • Deeply understand and anticipate market trends, competitive dynamics, VOC and channel shifts, and translate them into credible strategies and tactics that create durable competitive advantage. • Develop and scale performance marketing strategy across multi-channel initiatives (direct mail, lead-gen email, affiliate, digital, content) and make high-quality expense allocation decisions grounded in how the business makes money, managing to optimize CAC, and unit economics. • Own consolidated forecasting, budget pacing, and performance reporting; partner with Finance on monthly forecasts, land results within tolerance, and establish standardized planning, documentation, and post-campaign reporting frameworks. • Foster a relentless "test and learn" culture by applying rigorous logic and honest analysis, challenging assumptions, and learning quickly from both wins and failures to continuously sharpen the approach. • Communicate complex issues, tradeoffs, and recommendations into clear and compelling narratives that drive aligned decisions across the organization from analysts to senior leadership. • Build and lead a high-accountability function defined by clear priorities, disciplined execution, and a culture that moves with urgency and discipline to deliver consistently exceptional results. • Hire, develop, and mentor a team of high-performing growth marketers and assemble the right mix of internal talent, agency/partner resources, and AI agents, knowing when and how to leverage each. • Drive go-to-market, brand, and product marketing through strong value articulation, competitive positioning, and messaging for net-new customer acquisition. • Act as a subject-matter expert on emerging martech, AI, and attribution, and on product features and cross-sell opportunities that drive growth and revenue. Partner with Strategy to develop and inform growth goals, and with Technology to plan, build, and evolve the Happy Money marketing engine.