• Define and execute Bookboost’s marketing strategy across brand, demand generation, and communications • Lead, mentor, and grow a high-performing marketing team • Collaborate closely with Sales, Partnerships, and Product to align go-to-market strategy • Own the marketing budget and optimise spend for impact and scalability • Drive measurable contribution to the sales pipeline through multi-channel campaigns • Manage lead generation and nurture flows in HubSpot • Experiment, analyse, and iterate to increase MQL and SQL conversion • Build ABM and event strategies tailored to regional markets • Personally execute core channels when needed: content production, on-page SEO, basic technical SEO hygiene, HubSpot workflows, and paid campaigns (Google Ads, LinkedIn, and retargeting) • Stand up lightweight measurement for these channels to prove ROI quickly before scaling with hires or partners • Strengthen Bookboost’s brand voice, visual identity, and market presence • Create thought leadership content that positions Bookboost as the hospitality tech innovator • Oversee PR, website, and social storytelling • Lead go-to-market launches for new products and integrations • Partner with resellers and integration partners to develop joint marketing initiatives • Set and track KPIs across all marketing activities • Report performance metrics and insights to leadership with clarity and actionability

• Own intake and prioritization across the marketing and creative team, aligning work with campaign calendars and business goals, and help make the trade-off calls when capacity is tight. • Design and continuously improve how work moves from brief to delivery, own the workflow tooling and playbooks, and integrate AI into the team's workflows responsibly – accelerating production without eroding craft or brand consistency. • Maintain a real-time view of what's in flight, what's at risk, and what's coming, so leadership can make informed decisions; and step in to project-manage our biggest integrated campaigns as required. • Own and forecast the creative and production budgets, plus the team's resourcing and capacity, and manage freelance and creative vendor networks. • Own operational insight for the function – throughput, cycle time, capacity, on-time / on-budget delivery – and partner with growth/data to connect creative work to performance (they own the stack; you steer and interpret). • Mentor and support a team of producers and project managers, while fostering a collaborative, sustainable culture.

• Own the end-to-end acquisition strategy and deployment, driving scalable, profitable growth for our personal loan business. • Deeply understand and anticipate market trends, competitive dynamics, VOC and channel shifts, and translate them into credible strategies and tactics that create durable competitive advantage. • Develop and scale performance marketing strategy across multi-channel initiatives (direct mail, lead-gen email, affiliate, digital, content) and make high-quality expense allocation decisions grounded in how the business makes money, managing to optimize CAC, and unit economics. • Own consolidated forecasting, budget pacing, and performance reporting; partner with Finance on monthly forecasts, land results within tolerance, and establish standardized planning, documentation, and post-campaign reporting frameworks. • Foster a relentless "test and learn" culture by applying rigorous logic and honest analysis, challenging assumptions, and learning quickly from both wins and failures to continuously sharpen the approach. • Communicate complex issues, tradeoffs, and recommendations into clear and compelling narratives that drive aligned decisions across the organization from analysts to senior leadership. • Build and lead a high-accountability function defined by clear priorities, disciplined execution, and a culture that moves with urgency and discipline to deliver consistently exceptional results. • Hire, develop, and mentor a team of high-performing growth marketers and assemble the right mix of internal talent, agency/partner resources, and AI agents, knowing when and how to leverage each. • Drive go-to-market, brand, and product marketing through strong value articulation, competitive positioning, and messaging for net-new customer acquisition. • Act as a subject-matter expert on emerging martech, AI, and attribution, and on product features and cross-sell opportunities that drive growth and revenue. Partner with Strategy to develop and inform growth goals, and with Technology to plan, build, and evolve the Happy Money marketing engine.

• Own and execute the company's global marketing strategy • Develop and optimize inbound and outbound marketing funnels • Build scalable lead generation systems • Develop compelling messaging and positioning that resonates with 3PL providers • Partner closely with the CEO to align marketing initiatives with business objectives • Identify, research, and evaluate potential 3PL partners • Build and maintain a structured database of prospective partners • Execute outreach campaigns through email and LinkedIn • Monitor website traffic, user behavior, order flows, and conversion rates • Lead and mentor a cross-functional team supporting marketing initiatives