• Write high-converting email campaigns and automated flows in Klaviyo • Create engaging SMS campaigns and customer journeys • Develop retention-focused messaging that increases customer lifetime value • Collaborate with strategists and marketers to optimize campaign performance • Continuously test and iterate copy based on performance data • Write landing page copy that drives conversions • Create compelling product page copy for eCommerce brands • Support website copy projects and optimization initiatives • Collaborate with designers and CRO specialists to improve customer experience

• Own ecommerce performance: revenue, conversion rate, AOV, acquisition efficiency, retention, and profitability. • Manage the end-to-end customer journey—site navigation, product discovery, landing pages, checkout, and post-purchase flow. • Drive merchandising strategy, including bundling, subscriptions, promotions, and product presentation. • Partner with marketing, retention, creative, and operations to align on growth initiatives. • Build scalable systems that improve acquisition efficiency and customer LTV. • Maintain oversight of website architecture, UX, and technical performance (Shopify stack). • Identify friction points and implement initiatives that move key metrics.

• Maintain accurate product listings, specs, and pricing • Upload new SKUs and ensure proper categorization • Manage inventory counts and stock status • Ensure all product pages meet Shopify’s structural requirements • Keep collections, tags, and navigation organized • Update product images and technical details • Support ongoing improvements to the storefront

• Develop custom Shopify themes and functionalities from scratch, ensuring responsive design, cross-browser compatibility, and optimal site performance. • Implement third-party Shopify apps and integrations to enhance store functionality. • Write clean, maintainable, and efficient code, adhering to best practices. • Collaborate with design and marketing teams to translate UI/UX designs into engaging and responsive websites. • Maintain, debug, and improve existing Shopify sites, identifying areas for optimization. • Manage backend tasks such as product catalog updates, customer data integrations, payment gateway setups, and other custom integrations. • Optimize sites for speed, scalability, SEO, and conversions. • Conduct comprehensive QA and testing processes before deployment. • Stay updated on emerging Shopify trends, tools, and technologies, and proactively suggest improvements.