Role Description Our client is looking for an experienced Marketing Automation Specialist (GoHighLevel Expert) to take ownership of their marketing automation infrastructure from strategy through execution. This is a highly technical, hands-on role for someone with deep expertise in GoHighLevel (GHL) who can independently build, optimize, and maintain complete marketing funnels across multiple client accounts. The ideal candidate will manage the agency's GoHighLevel platform, create high-converting funnels and landing pages, develop sophisticated email and SMS automation, optimize customer journeys, and implement scalable automation solutions that drive measurable business results. This role works closely with agency leadership and supports a growing portfolio of clients while owning projects with minimal supervision. Key Responsibilities - Own and manage the agency's GoHighLevel account, including client sub-account setup, configuration, maintenance, and optimization. - Design, build, and optimize high-converting sales funnels tailored to each client's customer journey. - Create responsive, conversion-focused landing pages within GoHighLevel. - Build and optimize advanced automation workflows, including lead nurturing, appointment booking, pipeline automation, speed-to-lead, customer reactivation, and follow-up sequences. - Develop, manage, and optimize email and SMS marketing campaigns, including copywriting, sequencing, segmentation, testing, and deliverability. - Continuously monitor and improve funnel performance through conversion rate optimization and automation enhancements. - Manage A2P 10DLC registration and brand/campaign certification to maintain SMS compliance and deliverability. - Create dashboards and reporting systems that provide actionable insights for internal teams and clients. - Integrate GoHighLevel with third-party platforms using Zapier, Make.com, N8N, APIs, and webhooks. - Leverage AI tools to improve workflow efficiency and marketing automation performance. - Troubleshoot automation issues and implement scalable technical solutions. - Translate business goals into effective automation strategies and execute them independently. - Occasionally participate in client meetings to provide technical recommendations and automation expertise. Qualifications - 5+ years of hands-on experience in marketing automation. - Deep expertise with GoHighLevel (GHL), including: - Agency account management. - Funnel development. - Landing page creation. - Workflow automation. - CRM configuration. - Email and SMS marketing. - Reporting dashboards. - Proven experience building, optimizing, and managing complete marketing funnels from strategy through execution. - Hands-on experience completing A2P 10DLC registration and brand/campaign approval. - Strong experience creating and optimizing high-performing email and SMS marketing campaigns, including copywriting and automation strategy. - Experience building reporting dashboards and performance analytics. - Experience with automation platforms such as N8N, Zapier, and Make.com. - Working knowledge of additional CRM and marketing automation platforms such as HubSpot, ActiveCampaign, Klaviyo, or similar. - Familiarity with AI tools and their practical application within marketing automation. - Strong understanding of customer journey mapping, lead nurturing, and conversion optimization. - Excellent troubleshooting, analytical, and problem-solving skills. - Excellent written and verbal English communication skills. - Self-motivated, proactive, organized, and able to manage projects independently. Preferred Qualifications - Previous experience working within a digital marketing agency supporting multiple client accounts. - Experience with API integrations and webhooks. - Understanding of paid media, SEO, websites, and broader digital marketing strategies. - Comfortable participating in occasional client meetings when technical expertise is needed. Benefits - Competitive monthly compensation of $2,500 USD. - 100% remote position. - Long-term, full-time opportunity with a growing U.S.-based agency. - Work directly with agency leadership and contribute to high-impact client projects. - High level of ownership and autonomy over the marketing automation function. - Collaborative, fast-paced environment that values expertise, initiative, and continuous improvement. - Opportunity to work with cutting-edge marketing automation tools, AI technologies, and modern CRM platforms.

• Own the strategy, roadmap, and performance of lifecycle marketing programs targeting prior Personal Loan applicants across email, SMS, push notifications, and ringless voicemail. • Design, prioritize, launch, and optimize lifecycle journeys that increase applicant re-engagement, loan funding, and revenue. • Analyze campaign and funnel performance to identify opportunities, forecast business impact, and recommend strategic optimizations. • Partner cross-functionally with Product, Engineering, Analytics, Creative, and Product Marketing to define requirements and execute high-impact lifecycle initiatives. • Develop and test audience segmentation, channel mix, messaging, frequency, and AI-powered decisioning strategies to improve customer engagement and business performance. • Build and maintain scalable lifecycle campaigns within Iterable while ensuring high-quality execution and healthy channel performance.

• Assist with the development, coordination, and promotion of marketing content across digital and social media channels • Support brand consistency by helping implement marketing initiatives across owned, earned, and paid platforms • Conduct market research on healthcare trends, competitors, consumers, providers, payors, and strategic partners • Assist with social media content planning, creation, and scheduling to increase brand awareness and engagement • Gather and organize marketing data, helping translate findings into reports, presentations, or visual summaries • Support marketing campaigns and administrative projects that contribute to the continued growth of the NuvoAir brand • Collaborate with cross-functional teams while managing multiple projects and meeting established deadlines

• You lead the team responsible for Mawave's in-house marketing (team of 5). • You continuously develop our positioning and ensure a consistent brand perception across all channels. • You own our content and thought-leadership strategy (LinkedIn, PR, case studies, research, newsletter, events). • You manage lead generation and the marketing funnel in close collaboration with Sales and Business Development. • You identify new marketing opportunities, formats and channels to position Mawave as a leading social-first agency. • You coordinate awards, speaking opportunities, PR activities and strategic partnerships and allocate our six-figure marketing budget wisely. • You establish scalable marketing processes and drive sensible use of AI and automation solutions. • You work closely with the executive team on strategic marketing initiatives and corporate communications.