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Lifecycle Marketing Manager
Location
United States
Posted
5 days ago
Salary
$109K - $239K / year
Seniority
Senior
Job Description
Lifecycle Marketing Manager
Upstart
• Own the strategy, roadmap, and performance of lifecycle marketing programs targeting prior Personal Loan applicants across email, SMS, push notifications, and ringless voicemail. • Design, prioritize, launch, and optimize lifecycle journeys that increase applicant re-engagement, loan funding, and revenue. • Analyze campaign and funnel performance to identify opportunities, forecast business impact, and recommend strategic optimizations. • Partner cross-functionally with Product, Engineering, Analytics, Creative, and Product Marketing to define requirements and execute high-impact lifecycle initiatives. • Develop and test audience segmentation, channel mix, messaging, frequency, and AI-powered decisioning strategies to improve customer engagement and business performance. • Build and maintain scalable lifecycle campaigns within Iterable while ensuring high-quality execution and healthy channel performance.
Job Requirements
- Bachelor's degree or equivalent practical experience.
- 4+ years of B2C lifecycle marketing experience managing performance-driven customer lifecycle programs.
- 3+ years of hands-on experience building and managing campaigns in an enterprise marketing automation platform such as Iterable, Braze, Salesforce Marketing Cloud, or Adobe Campaign.
- Experience using analytics or business intelligence tools to measure campaign performance, analyze conversion funnels, and develop forecasts.
- Experience partnering with cross-functional stakeholders to translate business requirements into lifecycle marketing programs.
Benefits
- Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
- Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
- Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
- Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
- Health Savings Account contributions from Upstart for eligible plans (US only)
- Income protection benefits, including life insurance and disability coverage for added financial security
- Paid time off, sick leave, and company holidays, in line with local requirements
- Paid family and parental leave to support caregiving and major life moments (duration varies by country)
- Family-centered benefits to support fertility, parenthood, and caregiving needs
- Employee Assistance Program (EAP) offering mental health support and life-centered resources
- Financial wellness resources, including access to financial planning tools and a financial concierge service (US Only)
- Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you
- Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from
- Connection and community through team events, all-company updates, and employee resource groups (ERGs)
- Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our offices in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!)
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