2X Inc. 5000 Digital Marketing Agency | Generated over $1 Billion in sales and revenue for our clients.
CRO Funnel Strategist
Location
California
Posted
10 days ago
Salary
$90K / year
Seniority
Senior
Job Description
CRO Funnel Strategist
Strikepoint
• Analyze full-funnel performance using key metrics (CTR, bounce rate, drop-off points, CVR, AOV, LTV) • Own the A/B and multivariate testing roadmap — headlines, offers, layouts, form fields, and CTAs • Translate test results into clear insights and iterate quickly based on performance data • Collaborate with copywriters and designers to test new hooks, page structures, and creative formats • Build and optimize landing pages from the ground up using tools like Unbounce, ClickFunnels, and WordPress • Ensure mobile-first design, fast load times, and seamless UX across devices • Apply persuasive design principles and usability best practices to drive conversions • Lead the end-to-end execution of conversion experiments: from hypothesis and wireframe to launch and post-test analysis • Coordinate cross-functional resources (design, copy, dev) to deliver tests on time and within scope • Develop, refine, and test offers that align with customer intent and pain points • Design and document end-to-end funnel flows for new campaigns, upsells, and lead-gen initiatives
Job Requirements
- 5-7 years in a marketing role with a proven track record in an in-house or agency environment
- Proven experience improving conversion rates for digital offers, e-commerce, lead gen, or info products
- Deep knowledge of buyer psychology, direct response copywriting, and user behavior analysis
- Hands-on experience with Landing Page Builders: Unbounce, ClickFunnels, Instapage, WordPress
- Automation Tools: Zapier, Make, GoHighLevel
- CRM & ESPs: Hubspot, Salesforce, Active Campaign, GoHighLevel, and Klaviyo
- Analytics Tools: GA4, Hotjar, Looker Studio, Excel/Sheets
- Able to clearly communicate test results and performance trends to non-technical stakeholders and clients
- Comfortable working in a fast-paced, test-and-learn marketing environment
- A sharp eye for design, user experience, and persuasive visual hierarchy is a strong plus.
Benefits
- Robust Medical, Dental, and Vision insurance plans with a generous employer contribution towards monthly premium costs
- Customizable 401(k) plan with employer match after 90 days
- Company-paid Life Insurance Policy
- Flexible PTO
- Company-provided Macbook
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