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Vestd

The original share scheme and equity management platform for UK startups, scaleups and SMEs. Can we help you?

Paid Media Manager

Performance MarketingPerformance MarketingFull TimeRemoteSeniorTeam 51-200H1B No SponsorCompany SiteLinkedIn

Location

United Kingdom

Posted

11 days ago

Salary

£45K / year

Seniority

Senior

Bachelor DegreeEnglish

Job Description

Paid Media Manager

Vestd

• Paid media strategy and optimisation: managing and improving Google Ads and LinkedIn Ads across multiple business units, owning campaign structure, targeting, bidding, creative testing and ongoing performance improvement. • Channel development and experimentation: identifying and testing new acquisition channels beyond Google and LinkedIn, designing structured experiments and making evidence-based recommendations on where Vestd should invest. • Cross-functional collaboration: working closely with Sales, Product, RevOps, Finance and the CRO team to improve targeting, conversion and attribution; briefing creative partners and supporting ABM activity. • Reporting and attribution: connecting paid media activity to commercial outcomes, maintaining clear account structures, and managing relationships with relevant partners, agencies and tools. • Learning and innovation: staying close to platform changes and industry trends, using AI and automation to improve efficiency, and sharing knowledge with the broader Marketing team.

Job Requirements

  • Significant hands-on experience managing and optimising Google Ads and LinkedIn Ads in a B2B environment.
  • Proven track record of improving paid acquisition performance and contributing to measurable pipeline or revenue growth.
  • Strong analytical skills, comfortable working with attribution, CRM and funnel data, not just platform metrics.
  • A proactive, commercially curious mindset: spots issues and opportunities without waiting to be asked.
  • Confident communicating performance and recommendations to non-marketing stakeholders.
  • Proficient with GA4 or similar analytics tools, and experienced with HubSpot or equivalent CRM.
  • Comfortable using AI tools as part of day-to-day workflow.
  • Impeccable attention to detail and a high degree of accuracy.
  • Excellent written and verbal communication skills.
  • You must be comfortable with working in a remote-first environment.
  • Nice to haveThese will help you stand out from the pack:
  • Experience testing acquisition channels beyond Google and LinkedIn.
  • Background in demand generation or ABM.
  • Familiarity with B2B attribution platforms such as Dreamdata.
  • Experience in fintech, SaaS or a regulated industry.
  • Knowledge of shares and share schemes.
  • Startup or scaleup experience.
  • Experience managing meaningful paid media budgets.

Benefits

  • This job remote-first, although attendance is required twice yearly at our in-person get-togethers
  • A flexible environment to help you achieve the best work/life balance
  • Equity, of course! (After the qualifying period)
  • Monthly recognition scheme, where we celebrate our folk
  • Support with home working equipment*
  • A personal training and development budget to keep your career and professional growth on track
  • Private medical insurance (after the qualifying period)
  • Team retreats are held twice a year. They can include an overnight stay and focus on fun and team cohesion
  • Great team ethos, connect through regular team and company socials.
  • 25 days annual leave plus one extra day per year of service (up to five days)
  • Employer contribution pension scheme (after the qualifying period)

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