• Own the ZoomInfo ABM platform end-to-end: ICP account list construction, intent data monitoring, contact enrichment, and territory-level targeting • Monitor intent signals and surface prioritized accounts to the sales team weekly • Own ZoomInfo data hygiene and Salesforce sync • Own the Active Campaign platform: workflow architecture, list segmentation, lead scoring, automation sequences, and SFDC integration • Build and manage segmented nurture campaigns for new logo prospects and upsell targets • Report campaign performance to the CRO weekly: open rates, click-through rates, MQL conversions, and pipeline influence • Build and maintain campaign-specific landing pages in Webflow for ABM campaigns, product launches, event promotion, and gated content • Optimize conversion performance through A/B testing and iterative improvement • Ensure all pages reflect current brand standards and integrate with Active Campaign and Salesforce • Partner with the Salesforce Administrator as the primary marketing-side technical collaborator for all marketing-to-SFDC integrations • Co-own lead routing rules, campaign member statuses, MQL assignment logic, lifecycle stage transitions, and opportunity influence tracking • Own UTM structure, campaign attribution, and pipeline source tracking in partnership with the Salesforce Administrator • Own the marketing-sourced pipeline dashboard and deliver weekly reports to the CRO • Provide biweekly performance insights identifying wins, underperforming segments, and optimization opportunities • Deliver quarterly CAC and marketing ROI analysis across channels

• Daily management of paid media accounts • Conduct keyword, audience demographic, and competitor research • Create new ad campaigns, ad groups, and accounts • Provide creative ad copy and display ad templates • Manage display network placements • Monitor and evaluate ad campaign performance • Generate weekly and monthly reports • Articulate paid media strategy both verbally and through written communication

• Own the day-to-day management of Meta Ads accounts, including Facebook and Instagram. • Build, launch, manage, and optimize paid social campaigns. • Monitor budget pacing, bidding strategies, and campaign performance. • Manage learning-phase optimization and make data-driven adjustments. • Execute audience strategies using Custom Audiences, Lookalike Audiences, and exclusions. • Manage TikTok Ads campaigns if added to scope. • Draft ad copy and campaign messaging, with final approval from leadership on net-new positioning. • Conduct ongoing competitive monitoring through Meta Ad Library. • Partner with creative and client teams to improve ad performance. • Maintain daily Slack availability during Australian business hours. • Lead written communication with the client team on Meta-specific topics, including performance questions, creative requests, and account changes. • Join weekly client calls and lead the Meta portion of the agenda.

• Own the day-to-day management of Meta Ads accounts, including Facebook and Instagram. • Build, launch, manage, and optimize paid social campaigns. • Monitor budget pacing, bidding strategies, and campaign performance. • Manage learning-phase optimization and make data-driven adjustments. • Execute audience strategies using Custom Audiences, Lookalike Audiences, and exclusions. • Manage Advantage+ Shopping Campaigns, Catalog Sales campaigns, and Dynamic Product Ads (DPA). • Support catalog and DPA setup, segmentation, and ongoing optimization. • Perform Pixel and Conversion API (CAPI) event quality assurance. • Draft ad copy and campaign messaging, with final approval from leadership on net-new positioning. • Conduct ongoing competitive monitoring through Meta Ad Library. • Manage TikTok Ads campaigns if added to scope. • Develop creative testing hypotheses. • Generate detailed creative briefs based on performance data and customer insights. • Maintain a structured creative testing cadence. • Track test results and document wins, losses, and learnings. • Iterate on winning creative concepts and identify opportunities to scale. • Partner with creative and client teams to improve ad performance. • Stay current on Meta platform updates, DTC paid social best practices, and evolving measurement standards. • Maintain daily Slack availability during Australian business hours. • Respond to client questions with a same-day response standard. • Lead written communication with the client team on Meta-specific topics, including performance questions, creative requests, and account changes. • Join weekly client calls and lead the Meta portion of the agenda. • Contribute to bi-weekly reporting decks and present the Meta performance section on calls. • Communicate performance insights clearly, confidently, and professionally. • Escalate strategic, scope, or commercial questions to leadership rather than answering directly.