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Director of Paid Social
Location
Philippines
Posted
11 days ago
Salary
$3.5K - $5K / month
Seniority
Lead
Job Description
Director of Paid Social
Entrepreneur Cooperative
• Own the day-to-day management of Meta Ads accounts, including Facebook and Instagram. • Build, launch, manage, and optimize paid social campaigns. • Monitor budget pacing, bidding strategies, and campaign performance. • Manage learning-phase optimization and make data-driven adjustments. • Execute audience strategies using Custom Audiences, Lookalike Audiences, and exclusions. • Manage TikTok Ads campaigns if added to scope. • Draft ad copy and campaign messaging, with final approval from leadership on net-new positioning. • Conduct ongoing competitive monitoring through Meta Ad Library. • Partner with creative and client teams to improve ad performance. • Maintain daily Slack availability during Australian business hours. • Lead written communication with the client team on Meta-specific topics, including performance questions, creative requests, and account changes. • Join weekly client calls and lead the Meta portion of the agenda.
Job Requirements
- 5+ years of hands-on experience managing Meta Ads campaigns.
- 2+ years managing advertising accounts with monthly spend exceeding $200,000 USD.
- Demonstrated success scaling direct-to-consumer (DTC) e-commerce brands.
- Experience working with apparel or fashion brands is strongly preferred.
- Advanced expertise in Meta Ads Manager, Advantage+ Shopping Campaigns, Catalog Sales, Dynamic Product Ads (DPA), Pixel implementation, and Conversion API (CAPI).
- Strong understanding of iOS 14+ attribution, modeled conversions, and modern Meta measurement.
- Fluent spoken and written English.
- The ability to work full-time during Australian business hours (AEST).
- A truly director-level mindset, capable of taking ownership of the Meta channel and operating independently.
- Strong client-facing communication skills with experience leading meetings, presenting results, and building trusted client relationships.
- Exceptional analytical thinking, attention to detail, and a continuous optimization mindset.
Benefits
- Fully remote work.
- High-impact role with significant ownership and growth potential.
- Long-term opportunity.
- Work with international clients and premium e-commerce brands.
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