• Daily management of paid media accounts • Conduct keyword, audience demographic, and competitor research • Create new ad campaigns, ad groups, and accounts • Provide creative ad copy and display ad templates • Manage display network placements • Monitor and evaluate ad campaign performance • Generate weekly and monthly reports • Articulate paid media strategy both verbally and through written communication

• Own the day-to-day management of Meta Ads accounts, including Facebook and Instagram. • Build, launch, manage, and optimize paid social campaigns. • Monitor budget pacing, bidding strategies, and campaign performance. • Manage learning-phase optimization and make data-driven adjustments. • Execute audience strategies using Custom Audiences, Lookalike Audiences, and exclusions. • Manage TikTok Ads campaigns if added to scope. • Draft ad copy and campaign messaging, with final approval from leadership on net-new positioning. • Conduct ongoing competitive monitoring through Meta Ad Library. • Partner with creative and client teams to improve ad performance. • Maintain daily Slack availability during Australian business hours. • Lead written communication with the client team on Meta-specific topics, including performance questions, creative requests, and account changes. • Join weekly client calls and lead the Meta portion of the agenda.

• Own the day-to-day management of Meta Ads accounts, including Facebook and Instagram. • Build, launch, manage, and optimize paid social campaigns. • Monitor budget pacing, bidding strategies, and campaign performance. • Manage learning-phase optimization and make data-driven adjustments. • Execute audience strategies using Custom Audiences, Lookalike Audiences, and exclusions. • Manage Advantage+ Shopping Campaigns, Catalog Sales campaigns, and Dynamic Product Ads (DPA). • Support catalog and DPA setup, segmentation, and ongoing optimization. • Perform Pixel and Conversion API (CAPI) event quality assurance. • Draft ad copy and campaign messaging, with final approval from leadership on net-new positioning. • Conduct ongoing competitive monitoring through Meta Ad Library. • Manage TikTok Ads campaigns if added to scope. • Develop creative testing hypotheses. • Generate detailed creative briefs based on performance data and customer insights. • Maintain a structured creative testing cadence. • Track test results and document wins, losses, and learnings. • Iterate on winning creative concepts and identify opportunities to scale. • Partner with creative and client teams to improve ad performance. • Stay current on Meta platform updates, DTC paid social best practices, and evolving measurement standards. • Maintain daily Slack availability during Australian business hours. • Respond to client questions with a same-day response standard. • Lead written communication with the client team on Meta-specific topics, including performance questions, creative requests, and account changes. • Join weekly client calls and lead the Meta portion of the agenda. • Contribute to bi-weekly reporting decks and present the Meta performance section on calls. • Communicate performance insights clearly, confidently, and professionally. • Escalate strategic, scope, or commercial questions to leadership rather than answering directly.

• Own the day-to-day management of Google Ads accounts across Search, Performance Max, Shopping, Demand Gen, and YouTube where applicable. • Design, build, and continuously refine Google Ads account structures. • Manage keyword strategy, search query analysis, and negative keyword discipline. • Build and optimize Performance Max campaigns, including asset group structure, audience signals, and exclusion strategies. • Monitor Shopping feeds and provide clear optimization recommendations. • Manage bidding strategies, budget pacing, and campaign efficiency. • Draft ad copy and asset variations, with final approval from leadership on net-new positioning. • Monitor GA4 conversions and investigate tracking discrepancies. • Identify performance opportunities through data analysis and ongoing campaign review. • Coordinate with the Paid Social team to share cross-channel learnings and improve overall performance. • Analyze campaign performance and identify opportunities to improve ROAS, CPA, conversion volume, and account efficiency. • Refine campaign structures based on business goals, product performance, customer intent, and historical data. • Maintain strong discipline around search query review, keyword expansion, and negative keyword management. • Improve Performance Max performance through asset testing, feed insights, audience signals, and campaign segmentation. • Monitor conversion tracking accuracy and troubleshoot discrepancies between Google Ads, GA4, and other reporting platforms. • Stay current on Google Ads platform updates, Performance Max best practices, Shopping optimization, and modern DTC paid search strategies. • Maintain daily Slack availability during Australian business hours. • Respond to client questions with a same-day response standard. • Lead written communication with the client team on paid search topics, including performance questions, campaign changes, feed recommendations, and account updates. • Join weekly client calls and lead the paid search portion of the agenda. • Contribute to bi-weekly reporting decks and present the paid search performance section on calls. • Communicate insights clearly, confidently, and professionally. • Escalate strategic, scope, or commercial questions to leadership rather than answering directly.