Title: Brand Consumer Research & Insights Manager Location: Los Angeles United States Job Description: We are Farmers - where ambition meets opportunity. At Farmers, we're not just known for unforgettable jingle - we're a team with a passion for purpose and making a real difference in people's lives. We deliver peace of mind when it matters most. Our results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn't just a goal - it's a way of life for both the organization and every individual on our team. We tackle challenges head-on, learn from every experience and measure our impact on the customers who trust us. Join an award-winning, equal opportunity employer, where you'll find more than a job - you'll find a supportive community. Enjoy competitive benefits, take part in meaningful volunteer projects, and help shape the future alongside talented colleagues across all backgrounds. At Farmers, helping others is at the heart of what we do. Ready to make your mark? Discover our vibrant culture and explore career opportunities at www.Farmers.com/careers/corporate. Connect with us on Instagram, LinkedIn and TikTok, and let's build something incredible together! Workplace: Hybrid ( #LI-Hybrid ), Remote ( #LI-Remote ) Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered. Job Summary - This position manages brand, creative and media research efforts in support of Farmers marketing strategy. - The role serves as a strategic thought partner and hands-on researcher in a high-visibility, high-impact role. - This role is does not have direct reports. Essential Job Functions - Leads ongoing brand tracking studies (e.g. brand health, media impact) and reporting. - Leads end-to-end creative testing through all phases of creative development. - Leads 3-4 ad hoc brand or creative research projects per month from scoping through delivery. - Crafts advanced research designs (example, monadic, pre/post, cells), builds sampling plans, calculates margins of error, and defines quotas. - Able to run regression, correlations, drivers analysis, validating analyses with rigor. - Diagnoses unexpected results and ensures data quality across studies. - Pushes beyond standard testing to demonstrate business impact, synthesizing insights across studies to recommend strategic actions. - Partners closely with internal stakeholders from Brand Strategy, Creative, Media to ensure projects deliver insights to inform business priorities. - Builds relationships with external research, brand, and creative research agencies. - Leads report development and presentations, synthesizing insights into actionable narratives; collaborates with leadership to integrate findings into strategy. - Able to address and respond to senior-level challenges and builds trust with executives. - Reframes stakeholder asks into actionable research opportunities. - Leads brand and creative contract development partnering with Farmers Procurement, Finance, and Leadership teams to ensure project details are accurate. - Acts as subject matter expert within their function, identifying new opportunities to evolve methodologies and increase research impact. - Ensure methodologies, sample plans, and deliverables align with Farmers business needs. - Contributes to process improvements, reviewing junior team members work, building research capabilities, team knowledge sharing, performs other duties as assigned, etc Education Requirements - High School Diploma or equivalent required. - Bachelors degree preferred in marketing, business, psychology, statistics, or related field. - Masters degree preferred. Experience Requirements - 7+ years of proven experience required in brand, creative and media quantitative research and analysis within the US market. - Experience managing qualitative research projects in a brand setting. - Experience testing a variety of creative assets, including advertising, social media posts and advertising, as well as static creative, like display. Additional Qualification - Demonstrates ability to lead brand health, advertising, and media assessment and optimization studies with the ability to translate findings into actionable impact. - Experience managing qualitative methodologies (focus groups, IDIs). - Ability to drive multiple projects to successful completion. - Balances hands-on execution with strategic influence. - Possesses strong research technical aptitude with demonstrated analytical skills and technical acumen. - Deep familiarity of vendors, panel providers, and advanced research methods. - Able to interpret complex datasets, run advanced analyses (regression, correlation, drivers, validation), and translate findings into actionable insights that drive business results. - Skilled in the art of executive storytelling: using white space, clarity and hierarchy to avoid overwhelming audiences. - Develops and delivers effective presentations to varying levels of the organization and external partners (from junior members to senior leadership) with the ability to distill complex research into clear, compelling narratives. - Ability to interpret complex statistical data. - Strong technical grounding, including experience with quantitative methodologies (sampling plans, significance testing, MaxDiff, TURF) and proficiency in statistical tools such as SPSS. - Strong background in end-to-end project management, including survey design, analysis, and reporting; overseeing vendors; managing procurement and budgets; and ensuring deliverables meet business requirements. - Highly responsive and collaborative communicator, building credibility with cross-functional partners and fostering strong stakeholder alignment. - Proactively reframes stakeholder asks, synthesizes insights across studies, and pushes beyond standard testing to demonstrate business impact. - Comfortable operating in ambiguity, developing new methods/research capabilities and while also managing established programs. - Proactive self-starter andd a forward-thinking, thought-leader approach to evolving brand and creative measurement. - Familiarity with research vendors (example, Qualtrics, Medallia, UserTesting, Dynata, Ipsos, Kantar, Nielsen) and research tool (SPSS, R, etc). Physical Environment This position operates in an open office working environment which will include normal and customary distractions, noise, and interruptions. Physical Actions Job is performed in-person at a Farmers office or virtually at an approved alternative work location. The physical work environment is indoors and climate-controlled with adequate lighting and ventilation. Normal and customary distractions include background noise produced by office equipment and chatter among people, as well as interruptions. Frequently sits for prolonged periods of time, up to a full shift. Occasionally moves about the workplace including, navigating stairs, ramps, and level or uneven surfaces. Occasionally moves, pushes, pulls, lifts, carries, and/or places objects or materials weighing up to 25 pounds without assistance. Frequently uses shoulders, arms, hands, and fingers to manipulate equipment, tools, and objects necessary to perform job duties. Frequently performs fine motor tasks such as typing, mousing, or writing, up to a full shift. Rarely performs movements such as bending, stooping, crouching, kneeling, twisting, and reaching overhead or below the knees. Possesses clear vision, with or without correction, to visually read and verify information. Relies on depth perception and peripheral vision to navigate the work environment visually by identifying barriers, changes in terrain and locating objects. Possesses adequate hearing, with or without correction, to communicate with co-workers, respond promptly to auditory signals or alarms, and discern sounds essential for maintaining safety and productivity in the workplace. Jobs in this category require rare, if any, travel. Benefits - Farmers offers a competitive salary commensurate with experience, qualifications and location. o CA Only: $115,275 - $196,130 o CO Only: $108,375 - $169,070 o HI/IL/MN/VT Only: $108,375 - $181,060 o MA Only: $108,375 - $181,060 - o MD Only: $108,375 - $181,060 o DC/NJ/NY/OH Only: $108,375 - $196,130 o Albany County, NY/Cleveland, OH: $115,275 - $169,070 o WA Only: $108,375 - $205,750 - Bonus Opportunity (based on Company and Individual Performance) - 401(k) - Medical - Dental - Vision - Health Savings and Flexible Spending Accounts - Life Insurance - Paid Time Off - Paid Parental Leave - Tuition Assistance Job Location(s): R_US - United States Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law. Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veterans status, or any other basis protected by applicable discrimination laws.

• Develop and maintain strong, long-term client relationships and trust • Provide high-quality, valuable strategic consulting services on each and every client account by thinking critically and providing constant strategic recommendations • Organize specialty teams to conduct discovery for strategic understanding of clients’ audiences, market, competitors, goals, and branding • Oversee project timelines, budgets, and deliverables by coordinating with internal teams • Analyze campaign performance, gather data, and apply insights to optimize strategies, meeting quarterly KPIs and profitability goals • Facilitate clear communication in client meetings, emails, and presentations • Address client challenges and internal process improvements swiftly and effectively

• The Senior Brand Marketing Manager will help bring innovation to life across our portfolio through best-in-class new product launches. • Sitting on the Brand Marketing team, this position will play a critical role in shaping how new products show up in the market—ensuring launches are rooted in clear product storytelling, strong brand expression, and thoughtful go-to-market (GTM) strategy. • This role will partner closely with Product Management, Sales, Creative, Marketing Activation, Media, and eCommerce, acting as the connective tissue across teams. • This position will lead launch strategy, will orchestrate the marketing content process, and champion social-first, consumer-centric execution that drives impact across channels, including DTC and Amazon.

Role Description Safe Space is our community where leaders in HR come for real talk with people who actually get why the job is so hard. We’re looking for someone to own how that brand shows up in the world. Your mission is to make Safe Space the brand every HR leader associates with conversations that actually matter in their industry. You’ll support the brand end-to-end: - The strategy - The social presence - The announcements - The cultural moments - The IRL experiences You play a major role in how the brand looks, sounds, and travels everywhere it shows up. You’ll partner with teams across Workweek, from community and product to design and growth, and work closely with Hebba Youssef, the creator at the center of the network, to make Safe Space the community the whole industry wants to be a part of. Above all, this is an execution role. We need a doer, not just a planner: someone who can take a plan and execute it at the highest level, who is comfortable when the path is ambiguous, and who plows through blockers instead of waiting for them to clear. You’ll report directly to our VP of Marketing. Note: All Workweek employees may work remotely, all work must be done in English and availability to meet during the Central Time Zone workday is required. Qualifications - 2 to 4 years of experience in brand, social, or community marketing, ideally for a media brand, community, or B2B audience. - A doer, not just a planner. - You can take a plan and execute it end-to-end. You’ve shipped real campaigns, hit real deadlines, and held the details together while doing it. - Comfortable with ambiguity. - Taste. - Native social fluency. - AI chops. - A strong writer. - Range. Requirements - Run the social channels: - Post to the Safe Space social accounts, reply to comments, and grow the following. - You’ll come up with new formats and write posts that resonate with our ICP and prove that the conversations happening in Safe Space are real and matter. - Own announcements: - Own the day-to-day drumbeat of announcements and communications around new product features and community updates. - Make sure every release captures the right one and messaging and gets the attention it deserves. - Program HR’s cultural calendar: - Counter-program the HR year: open enrollment, review and comp season, RTO mandates, Mental Health Awareness Month, the layoff cycle, the Sunday scaries. - Build these and more into tentpole moments that bring together existing members and reach non-members. - Create other marketing moments: - Whether it’s a research report, a response to industry news or jumping on a trending conversation, you’ll be constantly watching and waiting for opportunities to generate marketing moments for the community. - Keep the brand consistent: - Make sure Safe Space looks and sounds the same everywhere it shows up: the website, social profiles, email, event pages, and slide decks. - Own the brand guidelines (logo, colors, fonts, voice) and keep them up to date so anyone working on the brand uses the right ones. - When something looks off-brand, catch it and fix it. Benefits - Competitive pay (we don't pay based on location, we assign value to the role) - Equity in Workweek - Remote operations with the ability to work in the time zone of your choice (or work IRL in our Austin, TX office) - Unlimited PTO with a minimum of 3 days/quarter used - 100% health insurance coverage, 75% coverage for dependents, and $150/month towards an HSA (or $150/month health stipend if insurance not used) - 120 days of parental leave to use within one year of childbirth (available 12 months after your start date and only available every 365 days) - 401(k) plan with 3.5% company match - $500 one-time stipend for any home office needs used after the first 90 days - 5-week sabbatical after 4 years on staff - 2 volunteering days per year - 1x/year in-person team retreat - $100/month book stipend