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Social Media Manager
Location
United States
Posted
7 days ago
Salary
$70K - $75K / year
Seniority
Mid Level
Job Description
Social Media Manager
MLabs
• Oversee and scale the client's dedicated NFL accounts across X (formerly Twitter), TikTok, Instagram, and YouTube Short-Form. • Develop and maintain a dynamic content calendar synchronized with the NFL calendar, covering weekly storylines, game-day events, injuries, market line movements, and platform-specific metrics. • Monitor live game developments, upsets, and trending narratives to produce high-impact, reactive content within rapid turnaround times. • Translate live player market fluctuations, "backs and fades," and platform skill rankings into compelling talking points that resonate with the broader NFL digital community. • Drive meaningful growth in follower count, engagement metrics, and audience reach; ensure social initiatives actively convert into user sign-ups and platform activity instead of relying solely on vanity metrics. • Identify, source, and manage end-to-end relationships with NFL creators, streamers, and digital personalities. Orchestrate briefs, coordinate deliverables, and establish a scalable, repeatable pipeline for seasonal influencer activations. • Contribute strategic concepts to broader NFL marketing campaigns. Align organic initiatives with the paid media and email teams, providing creative direction and identifying emerging social trends that can be converted into scalable campaign concepts.
Job Requirements
- 2 to 4 years of dedicated experience managing professional social media channels, with a strong preference for backgrounds in sports, gaming, fantasy leagues, sports betting, or fan-centric media.
- Deep, nuanced knowledge of the NFL, including active tracking of games, deep familiarity with ongoing storylines, and a precise understanding of how NFL fan communities communicate online.
- A proven, demonstrable track record of driving organic growth and high performance specifically on X and TikTok, supported by a portfolio of previous work.
- Exceptional editorial instincts, strong written communication skills, and the ability to produce high-quality multimedia content under tight deadlines during live sporting events.
- Practical experience identifying, briefing, and managing external digital creators or influencers.
- Ability to interpret basic performance data, translate analytics into actionable adjustments, and maintain a strong focus on acquisition metrics.
- A proactive, self-starting professional who thrives with high degrees of ownership and takes accountability for outcomes without requiring constant baseline direction.
- Bonus Points: Direct experience independently scaling a personal or independent sports/fantasy digital account.
- Familiarity with the structural mechanics of fantasy sports or Daily Fantasy Sports (DFS).
- Experience producing, editing, or appearing in live or short-form digital video content.
- An established network of NFL creators and digital personalities available to leverage immediately.
Benefits
- Competitive base salary commensurate with experience.
- Full-time employment with a fully remote operational structure.
- A highly collaborative environment with direct strategic input into product positioning and marketing campaigns.
- The opportunity to build and scale a high-growth sports platform’s presence in the US market from inception.
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If you enjoy social media, have a passion for writing, and know how to connect with people online, we’d love to hear from you. We’re always looking for talented individuals to join our team. This is an open opportunity for future roles, so you’re welcome to apply at any time. About the Role We’re a fast-growing team looking for bilingual (English and French) social media professionals who enjoy engaging in online conversations, creating content that connects, and helping foster digital communities that are safe and welcoming. We’re looking for team members who are available to work a mix of the following shifts (including weekends): - Days: 8AM–4PM North American Central Time - Evenings: 4PM–12AM North American Central Time - Overnights: 12AM–8AM North American Central Time This role requires flexibility to work a variety of shifts, including evenings and weekends. 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[Y/N] The hourly pay range for this position is $14.42 - $17.13 USD. Actual hourly pay within the hourly range will be based on a variety of factors including location, relevant experience, knowledge, and skills From a benefits standpoint, U.S Content Specialists receive sick and safe time, flexible time off (paid time off like vacation), and a range of benefits (medical, dental, vision, etc.). In regard to eligibility, U.S employees need to work a minimum of 21 hours per week or more for benefits and flexible time off. AI Disclosure: [dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools. Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis. #LI-ICUC #LI-Remote Location: USA - Remote - Illinois Brand: Icuc Time Type: Full time Contract Type: Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. 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