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Direct Response Copywriter
Location
Worldwide
Posted
5 days ago
Salary
0
Seniority
Mid Level
No structured requirement data.
Job Description
Direct Response Copywriter
Paired
Role Description As a Landing Page Expert, you will lead the strategy, creation, and optimization of advertorials, comparison pages, listicles, and product landing pages that drive measurable business results. - Own the end-to-end landing page production process, from strategy and planning to deployment and optimization. - Develop high-converting comparison pages, advertorials, listicles, and product landing pages for paid acquisition campaigns. - Define customer awareness levels, messaging angles, hooks, and conversion strategies for different audience segments. - Use AI tools such as Manus, Claude, and proprietary systems to generate, refine, and scale landing page production. - Collaborate closely with media buyers to align landing page strategy with campaign objectives and traffic sources. - Create and test multiple landing page variants across different brands and product categories. - Analyze landing page performance data and identify opportunities to improve conversion rates. - Conduct competitor, customer, and market research to uncover winning messaging, objections, and emotional triggers. - Develop and maintain swipe files, copy frameworks, and landing page best practices. - Perform quality assurance reviews to ensure accuracy, persuasion, user experience, and mobile responsiveness. - Build and document SOPs for landing page creation, optimization, and AI-assisted workflows. - Stay current with direct-response marketing trends, conversion rate optimization techniques, and emerging AI tools. Qualifications - Proven experience creating landing pages for e-commerce, direct-response, performance marketing, or DTC brands. - Hands-on experience using AI tools such as Manus, Claude, ChatGPT, or similar platforms as part of a content or landing page production workflow. - Strong understanding of comparison pages and their role within Google Ads and high-intent search traffic campaigns. - Demonstrated experience creating advertorials, listicles, product pages, or other direct-response marketing assets. - Deep knowledge of conversion-focused copywriting principles, customer awareness levels, persuasion frameworks, and buyer psychology. - Experience conducting customer research, competitor analysis, and messaging development. - Strong understanding of conversion rate optimization and landing page performance metrics. - Ability to manage multiple projects simultaneously in a fast-paced remote environment. - Highly proactive, self-directed, and comfortable taking ownership of strategy and execution. - Excellent written English communication skills. Requirements - Experience with Google Ads, paid acquisition funnels, or media buying environments. - Background in affiliate marketing, performance marketing agencies, or DTC e-commerce brands. - Experience with Shopify, Replo, Instapage, Unbounce, Webflow, or similar landing page platforms. - Familiarity with A/B testing methodologies and experimentation frameworks. - Knowledge of direct-response marketing resources such as Breakthrough Advertising, Great Leads, Cashvertising, or $100M Offers. - Experience writing native advertising content for platforms such as Taboola or Outbrain. Benefits - Competitive USD salary based on experience and expertise. - Fully remote work environment. - Flexible schedule with overlap across Dubai and European business hours. - Direct collaboration with experienced media buyers and performance marketers. - Access to industry-leading AI tools and technologies. - Annual company retreat and team-building events. - Wellness allowance and paid time off. - Long-term growth opportunities within a rapidly scaling global organization.
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