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Об Oskin Travel Павел Оськин-пейзажный фотограф из Праги, более 15 лет проводит мастер-классы и фототуры по всему миру; Обладатель 2 золотых, 1 серебряной и 9 бронзовых наград Epson Pano Awards; Автор статей в международных журналах, включая National Geographic Traveler; Член Ассоциации профессиональных фотографов Чехии FEP; Более 600 человек были в турах Павла. Часть фотографов получила мировые награды за снимки из этих поездок. Готовы стать частью Oskin Travel и дарить людям незабываемые впечатления? Контакт: vera.besedina@itcareerhub.de
Product Marketing Manager
Location
Germany
Posted
90 days ago
Salary
€2K - €2.5K / month
Seniority
Lead
No structured requirement data.
Job Description
Product Marketing Manager
IT Career Hub GmbH
Role Description This is a remote position. What you will be responsible for: - Managing key funnels and conversion metrics: analyzing the user journey from the first click to purchase, identifying bottlenecks, and launching hypotheses to improve conversion rates. - Identifying gaps in current user journeys, setting tasks for landing page, offer, and nurturing mechanism tests together with marketing, design, and sales teams. - Building strong synchronization between Marketing, Product, and Sales: collecting insights from the sales team (objections, customer pain points, buyer profiles) and translating them into acquisition, content, and product launch decisions. - Participating in launches of new features, courses, and major internal launches within existing brands. - Developing and regularly updating the communication framework for flagship products: key messaging, JTBD, pain points, message hierarchy, and value proposition. - Ensuring that offers across landing pages, creatives, email communications, and sales scripts remain consistent and aligned with the motivations of the target audience. - Working in a hypothesis-driven growth environment: testing ideas, measuring results, and scaling initiatives that positively impact revenue. Qualifications - 3–4 years of experience in marketing / PMM / growth / product marketing, preferably in EdTech, SaaS, or products with a long sales cycle and high ticket size. - Strong understanding of marketing analytics and product metrics: CPL, ROMI, CR1 / CR2, funnel conversion metrics. - Ability to make data-driven decisions even when datasets are limited or imperfect. - Deep understanding of the following chain: audience → message → product → landing page → target action. - Experience conducting custdev interviews, JTBD interviews, competitor analysis, and deep audience segmentation based on pain points and jobs-to-be-done rather than demographics alone. - Strong project management skills: ability to manage multiple workstreams, build processes, document decisions, and ensure organized delivery. - Confident use of tools such as Jira / Asana, GA4 / Amplitude (basic level), Figma (reviews and prototypes), Notion, and customer research / survey tools. - AI literacy is mandatory: ability to use AI tools for research, insight synthesis, hypothesis generation, and workflow acceleration. - Native-level Russian (C2) and English proficiency at B2 level or higher. - High level of autonomy, ability to confidently defend ideas before stakeholders, and ability to work cross-functionally. Benefits - Work with a smart, impactful EdTech product. - Fully remote work from all over the world (excluding Russia & Belarus). - Contract with a German company. - Monthly compensation of €2000–2500. - Access to courses offered by our educational center. - Paid vacation days and sick leave allowance. - Opportunity to work in a flexible startup environment where professional and career growth are highly valued. - All the necessary tools and resources to build strong cases and grow together with the project.
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