• Own growth across the full funnel, from traffic and lead generation to demos booked, opportunities created, and revenue generated. • Lead the growth marketing strategy and make high-impact decisions that directly drive company expansion. • Constantly test, iterate, and scale what works. • Comfortable launching new channels, optimizing underperforming programs, and tying every initiative back to measurable business outcomes. • Execute growth strategies, drive leads and revenue, manage paid campaigns, optimize conversion rates, and track performance.

• Build and launch campaigns across Meta, Google, YouTube, TikTok, and other platforms • Manage budgets, bids, audience builds, and creative trafficking • Monitor daily performance and proactively flag issues • Execute structured A/B tests across creative, audiences, and bidding strategies • Prepare weekly and monthly performance reports

• The Growth Analyst supports organizational growth by delivering clear, actionable insights through data and analytics. • This role partners with cross‑functional teams and senior leaders to analyze business trends, develop dashboards and performance reports, and provide recommendations that drive strategic initiatives. • Proactively monitor key performance indicators, assess business development outcomes, and support the execution of growth strategies. • Collaborates closely with senior leaders to understand business opportunities/needs, develop value propositions, gather requirements, and create data-driven solutions. • Iterates through the project management lifecycle to analyze, design, build, test, and deploy deliverables. • Creates reports, visualizations, and dashboards. • Proactively monitors and manages key performance indicators. • Provides and supports regularly scheduled reports on performance and target goals based on trends. • Analyzes business development efforts for desired outcomes. • Utilizes analytical skills to query and interpret data, clearly articulate findings, and provide recommendations for action. • Uses discretion and independent judgment to answer customer requests. • Partners with subject matter experts and stakeholders to resolve problems. • Supports applications used in the Growth process as needed. • Performs other duties as assigned.

• Design and run integrated, multi-channel campaigns that combine fuel (content, creative, messaging) with engine (distribution and channels) across Google, LinkedIn, Meta, and other paid media platforms • Use AI tools, workflows, and agents to extend capabilities, improve velocity, and scale output—while maintaining a high quality bar • Start with a deep understanding of our audience and market. Use insights (powered by AI + human research) to guide positioning, differentiation, and campaign priorities • Work across product, sales, customer success, and leadership to align on priorities, improve conversion rates, and ensure marketing efforts ladder up to company goals • Set a strategy and build a roadmap around high-impact programs and campaigns, not around isolated channels and a scattered content ideas • Owning key growth metrics, including conversion rates, pipeline velocity, and revenue attribution