• The Growth Analyst supports organizational growth by delivering clear, actionable insights through data and analytics. • This role partners with cross‑functional teams and senior leaders to analyze business trends, develop dashboards and performance reports, and provide recommendations that drive strategic initiatives. • Proactively monitor key performance indicators, assess business development outcomes, and support the execution of growth strategies. • Collaborates closely with senior leaders to understand business opportunities/needs, develop value propositions, gather requirements, and create data-driven solutions. • Iterates through the project management lifecycle to analyze, design, build, test, and deploy deliverables. • Creates reports, visualizations, and dashboards. • Proactively monitors and manages key performance indicators. • Provides and supports regularly scheduled reports on performance and target goals based on trends. • Analyzes business development efforts for desired outcomes. • Utilizes analytical skills to query and interpret data, clearly articulate findings, and provide recommendations for action. • Uses discretion and independent judgment to answer customer requests. • Partners with subject matter experts and stakeholders to resolve problems. • Supports applications used in the Growth process as needed. • Performs other duties as assigned.

• Design and run integrated, multi-channel campaigns that combine fuel (content, creative, messaging) with engine (distribution and channels) across Google, LinkedIn, Meta, and other paid media platforms • Use AI tools, workflows, and agents to extend capabilities, improve velocity, and scale output—while maintaining a high quality bar • Start with a deep understanding of our audience and market. Use insights (powered by AI + human research) to guide positioning, differentiation, and campaign priorities • Work across product, sales, customer success, and leadership to align on priorities, improve conversion rates, and ensure marketing efforts ladder up to company goals • Set a strategy and build a roadmap around high-impact programs and campaigns, not around isolated channels and a scattered content ideas • Owning key growth metrics, including conversion rates, pipeline velocity, and revenue attribution

• Drive all aspects of the business development lifecycle at Avum, focused on software development, cloud, AI, and emerging technology solutions for DoD and federal customers • Develop and execute comprehensive strategic growth plan and tactical pursuit plans for priority target opportunities • Lead pursuit milestone reviews including bid/no-bid decisions, strategy reviews, and capture planning sessions • Gather and analyze market intelligence, competitive insights, and customer needs to inform pursuit strategies • Collaborate with cross-functional teams — including proposal, pricing, technical, and partner teams — to shape value propositions • Build and nurture strong customer relationships with senior DoD officials and program stakeholders • Lead development of winning strategies, solution positioning, and teaming approaches • Contribute to Avum’s long-term growth planning, including pipeline forecasting and multi-year growth strategies • Lead development and delivery of business development-related collateral - e.g., capability briefings and presentations • Actively and frequently represent Avum at in-person networking events, industry conferences, customer events, and partner engagements (occasional travel will be required).

• Own and execute demand generation programs that drive pipeline, activation, and revenue. • Design and run experiments across paid, lifecycle, and sales-assisted channels to support near-term growth. • Partner closely with the CEO and sales to design and run experiments that drive customer acquisition and activation across PLG and founder-led sales channels. • Own the self-serve sign-up and onboarding funnel, running experiments to improve activation, time-to-value, and trial-to-paid conversion. • Interview customers and prospects to understand workflows, objections, and language – and turn insights into messaging and campaigns. • Run experiments tied directly to pipeline, conversion, and revenue impact. • Set up and maintain a lightweight but reliable growth stack (Webflow, HubSpot, analytics) to track the funnel and guide decisions. • Test and scale a focused mix of paid channels (Google, Meta, LinkedIn) once messaging and ICP are validated, using freelancers or agencies where it adds leverage. • Define and refine ICPs and buying journeys across self-serve and sales-assisted paths to keep marketing, product, and sales aligned. • Use product usage and CRM data to identify high-intent signals and trigger lifecycle campaigns that drive expansion, referrals, and upsell. • Plan and produce organic content: social posts, articles, newsletters –that educates and drives engagement, especially on LinkedIn. • Partner with industry associations to co-create content, host webinars, and activate member networks. • Analyze pipeline, conversion, CAC, and revenue performance. • Contribute to our content engine with playbooks, customer stories, how-tos, and practical resources. • Use AI tools to streamline content creation and marketing automation.