• Set up, launch, and maintain paid search and paid social campaigns across Google Ads, LinkedIn, and Meta/Instagram, following established naming conventions, targeting parameters, and budget controls. • Monitor campaign delivery daily - flagging pacing issues, budget discrepancies, and underperforming ad sets before they compound. • Implement ongoing optimizations including creative and copy updates, audience adjustments, and bid changes; support event-targeted and geo-fencing programs around key conferences and Fundraise Up-hosted events. • Review ad-to-page message match and monitor post-click metrics alongside ad performance - you're evaluating the full journey, not just the click. • Collaborate with marketing stakeholders and design to recommend landing page optimizations and brief, iterate on ad creative using test data to make feedback specific and actionable. • Run a regular cadence of structured tests across formats, creative, copy, headlines, CTAs, audiences, channels, and landing page variants. • Document test hypotheses, setups, results, and learnings in a shared log - and proactively share findings across channels so paid insights inform email, content, and events decisions. • Apply UTM parameters to all campaigns and compile performance data from Google Ads, LinkedIn, and HubSpot into weekly and monthly reporting inputs. • Work with RevOps on lead routing accuracy and source attribution hygiene between HubSpot and Salesforce. • Coordinate with the ABM Manager to align paid targeting with account lists and keep campaigns in sync with content launches, event promotions, and campaign calendars. • Stay current on platform changes and surface relevant updates to the team. • At Fundraise Up, AI is a default tool, not an experimental one. We expect every team member to actively use AI in their day-to-day work, identify where AI can change the shape of problems in their function, and grow their fluency as the tools evolve. You should already be using AI meaningfully in your work and understand where it adds value and how it can improve the way you operate.

• Develop and execute integrated demand generation programs across digital, paid media, content, webinars, events, lifecycle marketing, and account-based marketing initiatives. • Translate business objectives, campaign priorities, and go-to-market strategies into measurable demand generation plans. • Partner with Product Marketing, Growth Marketing, and Sales teams to align campaign messaging, audience targeting, and program execution. • Support audience segmentation, account targeting, buying-group engagement, and campaign planning activities. • Manage campaign timelines, deliverables, and stakeholder communications to ensure effective execution. • Monitor campaign, engagement, pipeline, and revenue performance to identify optimization opportunities. • Analyze campaign data and performance trends to improve targeting, conversion rates, and marketing effectiveness. • Partner with Marketing Operations and Revenue Operations to support attribution, reporting, campaign measurement, and 6sense strategy. • Develop performance reports, dashboards, and recommendations for marketing stakeholders and leadership. • Apply testing methodologies and continuous optimization practices to improve program outcomes. • Partner with Product Marketing, Sales, Partner Marketing, Revenue Operations, Marketing Operations, and regional marketing teams to support integrated campaign execution. • Collaborate across teams to ensure consistent audience engagement, campaign alignment, and pipeline generation efforts. • Support campaign planning processes, operational workflows, and best practices that improve marketing effectiveness. • Share insights and recommendations that help inform future campaign strategies and investment decisions. • Work closely with external brand & advertising agencies to help develop strategies and content. • Leverage AI-enabled tools, automation, and data-driven insights to improve campaign performance and operational efficiency. • Identify opportunities to streamline campaign execution, reporting, and marketing workflows. • Support ongoing improvements to demand generation processes, technologies, and measurement practices.

• Own Franki's paid acquisition strategy across both B2C consumer growth and B2B merchant acquisition. • Manage and optimize performance across Meta, Google, TikTok, Apple Search Ads, and emerging paid channels. • Lead external agency partners by setting goals, managing budgets, auditing campaign performance, and ensuring accountability. • Launch, test, and optimize campaigns directly within ad platforms when needed. • Drive consumer app installs, user acquisition, and in-app engagement while continuously improving customer acquisition costs. • Build and scale merchant lead generation programs that support Sales and improve lead quality and pipeline performance. • Develop and execute an experimentation roadmap across creative, landing pages, audiences, and campaign optimization. • Own marketing attribution, reporting, and performance dashboards across tools including AppsFlyer, GA4, GTM, and Salesforce. • Manage paid media budgets and optimize investment across lower-funnel acquisition and upper-funnel brand awareness initiatives. • Leverage AI and automation tools to improve marketing efficiency, accelerate testing, and scale creative production. • Partner closely with Product, Sales, Data, and Creative teams to identify growth opportunities and improve campaign performance.

Role Description We’re hiring a Senior PPC Specialist to manage and optimize Google Ads campaigns for ecommerce clients where performance is measured by ROAS, revenue, and efficiency. You will work hands-on inside Google Ads and Merchant Center, building and improving campaigns across Search, Shopping, and Performance Max, while ensuring product feeds remain accurate, structured, and fully optimized for performance. This is a role for someone who is comfortable operating directly in accounts every day and turning platform work into clear, actionable insights for clients. The role also carries a clear growth path into deeper client ownership and mentorship as you evolve within the team. What You Will Own - Build, launch, and manage Google Ads campaigns across Search, Shopping, and Performance Max for ecommerce clients - Own and optimize product feeds in Google Merchant Center, including disapprovals, attributes, and feed quality - Diagnose and resolve feed issues using feed management tools (e.g. DataFeedWatch, Feedonomics) - Continuously optimize performance through search term analysis, bidding strategies, budget allocation, and A/B testing - Troubleshoot tracking, attribution, and performance issues directly in-platform - Present performance insights, results, and recommendations directly to clients - Stay current with Google Ads updates and apply new features and automation where relevant - Share learnings and best practices with the broader paid media team Role Focus (What This Role Is) This is a hands-on performance marketing role where execution inside the platforms is central. You will be actively managing campaigns, improving feeds, and driving account performance day-to-day while directly owning client communication and results. Success in this role comes from strong in-platform execution, analytical thinking, and the ability to translate data into clear actions that improve ecommerce performance. Requirements - 5+ years of hands-on Google Ads experience managing ecommerce accounts (agency or multi-client environment preferred) - Deep experience with Google Shopping and Performance Max campaigns on real product catalogs - Strong knowledge of Google Merchant Center and feed management tools (DataFeedWatch, Feedonomics, or similar) - Solid understanding of GA4, conversion tracking, and Google Ads Editor - Experience managing multiple accounts and budgets simultaneously - Strong analytical and problem-solving skills with attention to detail - Ability to clearly communicate performance and recommendations to clients - Strong proficiency in Google Sheets / Excel Bonus - Microsoft Ads, YouTube Ads, BigQuery, Google Ads Scripts, or experience with large catalog / retail accounts Skills & Tools - Google Ads & Google Merchant Center - Performance Max & Google Shopping - Feed management platforms (DataFeedWatch, Feedonomics) - GA4, Google Tag Manager, Looker Studio - Google Ads Editor - Excel / Google Sheets - Core metrics: ROAS, CPA, AOV, LTV, CTR - AI tools and automation within ad platforms Ideal Candidate Profile - Hands-on operator who prefers working inside campaigns over high-level planning - Ecommerce-focused, with strong understanding of product catalogs, margins, and conversion economics - Detail-oriented and proactive in identifying performance issues early - Strong analytical mindset with a bias toward action - Self-directed and comfortable managing multiple accounts independently - Growth-oriented and open to developing into broader client leadership responsibilities - Clear communicator who can explain performance decisions simply and confidently Company Requirements - Fully remote role (LATAM-based candidates preferred) - Full-time availability (40 hrs/week) - Overlap with CST business hours (9:30 AM – 4:00 PM) for collaboration - Reliable high-speed internet connection and dedicated workspace - Self-directed work style in a remote environment - Accurate tracking of time and client work - Occasional travel for team or client meetings (<5% of time) Why This Role - 100% remote work setup - Competitive compensation aligned with experience - Performance-focused environment where impact is clearly measured - Opportunity to work across diverse ecommerce accounts and ad strategies - Strong growth path into deeper client ownership and team mentorship over time