• Develop and execute integrated demand generation programs across digital, paid media, content, webinars, events, lifecycle marketing, and account-based marketing initiatives. • Translate business objectives, campaign priorities, and go-to-market strategies into measurable demand generation plans. • Partner with Product Marketing, Growth Marketing, and Sales teams to align campaign messaging, audience targeting, and program execution. • Support audience segmentation, account targeting, buying-group engagement, and campaign planning activities. • Manage campaign timelines, deliverables, and stakeholder communications to ensure effective execution. • Monitor campaign, engagement, pipeline, and revenue performance to identify optimization opportunities. • Analyze campaign data and performance trends to improve targeting, conversion rates, and marketing effectiveness. • Partner with Marketing Operations and Revenue Operations to support attribution, reporting, campaign measurement, and 6sense strategy. • Develop performance reports, dashboards, and recommendations for marketing stakeholders and leadership. • Apply testing methodologies and continuous optimization practices to improve program outcomes. • Partner with Product Marketing, Sales, Partner Marketing, Revenue Operations, Marketing Operations, and regional marketing teams to support integrated campaign execution. • Collaborate across teams to ensure consistent audience engagement, campaign alignment, and pipeline generation efforts. • Support campaign planning processes, operational workflows, and best practices that improve marketing effectiveness. • Share insights and recommendations that help inform future campaign strategies and investment decisions. • Work closely with external brand & advertising agencies to help develop strategies and content. • Leverage AI-enabled tools, automation, and data-driven insights to improve campaign performance and operational efficiency. • Identify opportunities to streamline campaign execution, reporting, and marketing workflows. • Support ongoing improvements to demand generation processes, technologies, and measurement practices.

• Own Franki's paid acquisition strategy across both B2C consumer growth and B2B merchant acquisition. • Manage and optimize performance across Meta, Google, TikTok, Apple Search Ads, and emerging paid channels. • Lead external agency partners by setting goals, managing budgets, auditing campaign performance, and ensuring accountability. • Launch, test, and optimize campaigns directly within ad platforms when needed. • Drive consumer app installs, user acquisition, and in-app engagement while continuously improving customer acquisition costs. • Build and scale merchant lead generation programs that support Sales and improve lead quality and pipeline performance. • Develop and execute an experimentation roadmap across creative, landing pages, audiences, and campaign optimization. • Own marketing attribution, reporting, and performance dashboards across tools including AppsFlyer, GA4, GTM, and Salesforce. • Manage paid media budgets and optimize investment across lower-funnel acquisition and upper-funnel brand awareness initiatives. • Leverage AI and automation tools to improve marketing efficiency, accelerate testing, and scale creative production. • Partner closely with Product, Sales, Data, and Creative teams to identify growth opportunities and improve campaign performance.

Role Description We’re hiring a Senior PPC Specialist to manage and optimize Google Ads campaigns for ecommerce clients where performance is measured by ROAS, revenue, and efficiency. You will work hands-on inside Google Ads and Merchant Center, building and improving campaigns across Search, Shopping, and Performance Max, while ensuring product feeds remain accurate, structured, and fully optimized for performance. This is a role for someone who is comfortable operating directly in accounts every day and turning platform work into clear, actionable insights for clients. The role also carries a clear growth path into deeper client ownership and mentorship as you evolve within the team. What You Will Own - Build, launch, and manage Google Ads campaigns across Search, Shopping, and Performance Max for ecommerce clients - Own and optimize product feeds in Google Merchant Center, including disapprovals, attributes, and feed quality - Diagnose and resolve feed issues using feed management tools (e.g. DataFeedWatch, Feedonomics) - Continuously optimize performance through search term analysis, bidding strategies, budget allocation, and A/B testing - Troubleshoot tracking, attribution, and performance issues directly in-platform - Present performance insights, results, and recommendations directly to clients - Stay current with Google Ads updates and apply new features and automation where relevant - Share learnings and best practices with the broader paid media team Role Focus (What This Role Is) This is a hands-on performance marketing role where execution inside the platforms is central. You will be actively managing campaigns, improving feeds, and driving account performance day-to-day while directly owning client communication and results. Success in this role comes from strong in-platform execution, analytical thinking, and the ability to translate data into clear actions that improve ecommerce performance. Requirements - 5+ years of hands-on Google Ads experience managing ecommerce accounts (agency or multi-client environment preferred) - Deep experience with Google Shopping and Performance Max campaigns on real product catalogs - Strong knowledge of Google Merchant Center and feed management tools (DataFeedWatch, Feedonomics, or similar) - Solid understanding of GA4, conversion tracking, and Google Ads Editor - Experience managing multiple accounts and budgets simultaneously - Strong analytical and problem-solving skills with attention to detail - Ability to clearly communicate performance and recommendations to clients - Strong proficiency in Google Sheets / Excel Bonus - Microsoft Ads, YouTube Ads, BigQuery, Google Ads Scripts, or experience with large catalog / retail accounts Skills & Tools - Google Ads & Google Merchant Center - Performance Max & Google Shopping - Feed management platforms (DataFeedWatch, Feedonomics) - GA4, Google Tag Manager, Looker Studio - Google Ads Editor - Excel / Google Sheets - Core metrics: ROAS, CPA, AOV, LTV, CTR - AI tools and automation within ad platforms Ideal Candidate Profile - Hands-on operator who prefers working inside campaigns over high-level planning - Ecommerce-focused, with strong understanding of product catalogs, margins, and conversion economics - Detail-oriented and proactive in identifying performance issues early - Strong analytical mindset with a bias toward action - Self-directed and comfortable managing multiple accounts independently - Growth-oriented and open to developing into broader client leadership responsibilities - Clear communicator who can explain performance decisions simply and confidently Company Requirements - Fully remote role (LATAM-based candidates preferred) - Full-time availability (40 hrs/week) - Overlap with CST business hours (9:30 AM – 4:00 PM) for collaboration - Reliable high-speed internet connection and dedicated workspace - Self-directed work style in a remote environment - Accurate tracking of time and client work - Occasional travel for team or client meetings (<5% of time) Why This Role - 100% remote work setup - Competitive compensation aligned with experience - Performance-focused environment where impact is clearly measured - Opportunity to work across diverse ecommerce accounts and ad strategies - Strong growth path into deeper client ownership and team mentorship over time

Role Description As the Performance Specialist, you will focus on measurable operational improvement, productivity, and profitability within assigned PPG CDN customers, MSO accounts, and Strategic PPG Customers. You will act as a trusted partner to collision center leadership by delivering PPG Collision Services, operational expertise, and performance-based solutions that strengthen long-term customer relationships and enhance PPG loyalty. You will report to the Collision Performance Manager. - Be a primary support contact for PPG CDN customers, MSO locations, and Strategic PPG customers. - Focus on existing main accounts with an emphasis on retention, growth, and performance improvement. - Partner with PPG sales, leadership teams, and distribution to align service efforts with strategic goals. - Complete all required Workday corporate training, maintaining full compliance with PPG requirements. - Ensure all assigned corporate learning, certifications, and compliance modules remain current. - Conduct structured KPI and performance reviews with important customers. - Develop and track action plans tied to customer goals and agreed performance metrics. - Observe shop workflows and identify constraints improving productivity or profitability. - Be a trusted advisor by connecting operational improvements to measurable outcomes. - Collaborate with PPG sales, Strategic Account Manager, and distribution partners to ensure aligned customer messaging and support. Qualifications - Bachelor's degree or post‑secondary education preferred; comparable combination of education and experience may substitute. - 3+ years of related experience in customer service or sales support. - Demonstrated strength in fostering clear, collaborative communication at every organizational level. - Excellent analytical, organizational, administrative, and follow-up abilities. - MS Office Suite proficiency and familiarity with using a CRM/ERP. - Travel is required for the role. PPG offers a comprehensive monthly reimbursement program to account for business use of vehicle. Requirements - The base salary range for this position is $51,000 to $70,000 CAD, with a possibility of an annual bonus up to 4.5% of base salary. - PPG offers comprehensive benefits such as Health, Dental, Life, Retirement Plan, Paid Vacation & Holidays, Employee Assistance Program (EAP), Disability/Leave, and other Voluntary benefit offerings. - Actual benefit offerings confirmed at the time of hire. Benefits - Health, Dental, Life, Retirement Plan - Paid Vacation & Holidays - Employee Assistance Program (EAP) - Disability/Leave - Other Voluntary benefit offerings