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Senior Marketing Operations Manager

Marketing OperationsMarketing OperationsFull TimeRemoteSeniorTeam 51-200H1B No SponsorCompany SiteLinkedIn

Location

Massachusetts

Posted

11 days ago

Salary

0

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Senior Marketing Operations Manager

CKEditor

• Own marketing operations across all four brands • Architect, build, maintain, and optimize the marketing technology foundation that powers our GTM engine • Administer and optimize our marketing automation instances across all four brands (Pardot) • Define scoring and grading models, MQL thresholds, and the automation programs • Manage platform health: Email deliverability, database capacity strategy, CRM sync integrity, form infrastructure, etc. • Oversee the lead lifecycle domain end to end, from first website touch to sales-ready pipeline • Ensure funnel definitions and lifecycle consistency across brands • Partner with Salesforce admin team for lead routing and assignment assessment • Maintain attribution and campaign influence integrity for measurable marketing impact • Diagnose and fix lifecycle automation issues quickly and at the root • Collaborate with campaign ops and marketing teammates for segmentation, list strategy, usage-data driven campaigns, and automation design • Manage relevant AI tools and vendor relationships, serving as the go-to contact for the martech stack

Job Requirements

  • 5+ years in marketing or GTM operations, including experience operating across multiple business units, instances, or orgs
  • Deep marketing automation expertise; Pardot (Account Engagement) experience strongly preferred, but comparable experience in other tools is acceptable
  • Strong working knowledge of Salesforce as it relates to marketing: standard/custom objects, campaigns and attribution, flows, sync behavior, reporting
  • Concept-level mastery of scoring, lifecycle design, attribution, and deliverability, independent of any one tool
  • Hands-on use of AI tools in your daily operations work. Claude Code, Cowork, or similar
  • Self-directed prioritization in a multi-stakeholder environment, with clear written communication and ability to generate effective documentation and enablement content
  • Strongly Preferred GA4 / Google Tag Manager administration, including server-side tagging
  • Enrichment platform administration (ZoomInfo or comparable)
  • Experience in M&A, multi-brand, PE-backed, or post-acquisition environments

Benefits

  • Extra paid leave and dedicated funds to pursue personal development (up to 5 days and $1500 a year based on tenure)
  • Competitive medical, retirement and PTO benefits
  • Fully remote work environment
  • Access to a mental health and wellbeing platform with 24/7 dedicated psychological support, and targeted programs to promote wellness

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