HEY HOLY

• Own our Paid Social and Paid Search channels end-to-end: define strategy, set operational priorities, and manage execution to profitably scale new-customer growth within our subscription-based e-commerce/D2C model. • Lead the Meta execution engine by developing a strong creative strategy, managing a high-velocity, high-quality creative production pipeline with internal teams and agencies, and continuously improving sales funnels (including landing pages) with our Shop team. • Manage and develop a high-performing in-house team and external partners: define clear priorities and responsibilities, and continuously improve workflows, tools, and infrastructure with a strong focus on AI and automation. • Scale Google performance by optimizing campaign setups, ad strategy, and budget allocation, while exploring and testing new funnels for different intent clusters. • Lead structured channel reporting and qualitative creative analysis: systematically identify bottlenecks, new messaging angles, and growth opportunities, and provide clear guidance to the team. • Translate performance, creative, and customer insights into clear hypotheses and structured testing roadmaps for media buying, creative production, and funnel optimization. • Collaborate closely with cross-functional teams — including Design, Product/Customer Research, Shop, Data/Analytics, other Sales Channels, and Operations — to align priorities and maximize business impact across the funnel. • Stay ahead of platform developments, algorithm changes, and best practices both inside and beyond the dog-food market, and monitor advanced markets (especially the US and UK) to generate learnings and testing opportunities.

• Own Paid Social & Paid Search channels end-to-end, defining strategy, setting operational priorities, and managing execution to scale new-customer growth • Lead the execution engine on Meta by developing a strong creative strategy • Manage and develop a high-performing in-house team and external partners • Scale Google by optimizing campaign setups, ad strategy, and budget allocation • Lead structured channel reporting and qualitative creative analysis • Translate performance and customer insights into clear hypotheses and structured testing roadmaps • Collaborate closely with cross-functional teams to maximize business impact across the funnel • Stay ahead of platform developments and best practices in the dog food market

• Own the influencer channel end-to-end, defining strategy, setting operational priorities, and building the operating model • Lead the execution engine — from creator seeding and contracting to content planning, analysis, and optimization • Steer budget allocation and forecasting; manage performance against key KPIs • Conduct weekly performance analyses and creator/content reviews with structured reporting • Manage and develop a small team, improving processes and infrastructure with a focus on AI and automation • Collaborate closely with other departments to ensure seamless execution of activations

• You call dog owners who have already expressed interest in us — no cold calling • You guide interested dog owners on their journey with HEY HOLY and help them find the right nutrition for their dog • You have real conversations with dog owners every day • You get to know their dogs and provide personalized advice • You explain our nutrition concept in a clear and easy-to-understand way • You help customers make confident purchasing decisions • You represent HEY HOLY with energy, empathy, and professionalism

• Own and scale our performance marketing channels to drive profitable customer acquisition • Audit the current setup across paid social and paid search • Unlock new audiences through creative strategy, roadmapping, and excellent execution • Drive creative excellence and optimize message–market fit across the full customer journey • Build and lead a high-performing in-house performance team and manage external agencies • Accelerate growth by systematically testing new performance marketing channels • Collaborate closely with cross-functional teams to align roadmaps and maximize business impact • Keep up-to-date with platform developments, algorithm changes, and industry best practices