• Achieve monthly activity and pipeline targets • Track and manage daily KPIs, including calls, emails, and LinkedIn outreach • Generate new opportunities through cold calling, email cadences, and digital channels • Conduct a high volume of outbound activity (approximately 250 calls per week) • Engage prospects to understand their business challenges and requirements • Qualify interest and book meetings for senior sales team members • Maintain accurate CRM records and manage pipeline data • Support wider sales and marketing initiatives • Share insights and ideas to continuously improve outreach performance

• Conduct outbound prospecting via cold calling, cold emailing, and LinkedIn outreach • Identify and qualify schools, universities, training providers, and education-focused organizations • Book high-quality meetings for Account Executives and Sales Managers • Research key decision-makers (Principals, Heads of Department, HR Directors, L&D Managers) • Manage pipelines and update CRM systems (HubSpot, Salesforce, Pipedrive, etc.) • Execute multi-touch outreach sequences and follow-ups • Meet and exceed KPIs including calls made, emails sent, and meetings booked • Collaborate with marketing teams on campaign messaging tailored to the education market

• Effectively manage inbound lead flow • Conduct high-level discovery conversations in target accounts • Meet or exceed SDR sourced Sales Accepted Opportunity (SAO) volume targets • Collaborate with and leverage teammates to develop targeted lists, call strategies, and messaging to drive opportunities • Utilize business and industry knowledge to research accounts, identify key players, generate interest, create/identify compelling events, and develop accounts • Work to have a variety of touches (call, email, social, etc.) on all leads in your assigned territory using Outreach.io • Manage, track, and report on all activities and results using Salesforce • Participate in documenting all processes in the GitLab handbook and update as needed with your Sales Development Manager • Act as a mentor for new SDR hires in helping them navigate their key accounts

• Make outbound calls to leads who have reached out to the clinic • Answer inbound calls and respond promptly to inquiries • Book evaluations by working leads through an established sales script • Follow up with new and existing leads across multiple touchpoints to maximize conversion • Address common questions and objections while guiding leads toward booking an evaluation • Reschedule current clients as needed • Schedule and confirm evaluations accurately • Ensure booked evaluations are properly documented and handed off to the clinic team • Manage all lead and client communication through GoHighLevel • Track call outcomes, lead status, and follow-ups accurately in the CRM