Coleto Brands logo
Coleto Brands

We are a collection of brands, united by a commitment to enhancing spaces through design and functionality.

Senior Director of Brand Marketing

MarketingMarketingFull TimeRemoteLeadTeam 201-500H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

5 days ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

Senior Director of Brand Marketing

Coleto Brands

Role Description Coleto Brands, parent company of Progress Lighting and Kichler, is seeking a Senior Director of Brand Marketing to join our team. This role is responsible for defining, elevating and protecting the brand strategy across Coleto Brands. You will lead a high-functioning brand marketing team to drive a cohesive brand architecture, translate brand strategy into impactful integrated marketing programs, and ensure alignment with business objectives to fuel growth, differentiation and brand advocacy. As a senior leader within the organization, you will also closely collaborate with cross-functional colleagues to ensure corporate and go-to-market brand consistency across all touchpoints, delivering best-in-class brand experiences for customers and consumers. This role is both strategic and hands-on, flexing as needed to build strong, enduring brands that resonate with target audiences across all channels. The ideal candidate will possess an entrepreneurial spirit and a passion for brand building across all touchpoints. You will work closely with internal colleagues and external agency partners to develop and implement brand marketing initiatives that elevate the Kichler and Progress Lighting brands among their target audiences while also supporting business needs. You will keep a pulse on marketing, industry, consumer and cultural trends to identify relevant opportunities for on-going brand growth. As the functional team lead, you will also play a key role in developing and mentoring a team of direct and indirect reports. You will be responsible for developing and monitoring key performance indicators as well as providing updates to senior management; therefore, a strong business acumen will be a critical success factor. Qualifications - A Bachelor's degree in Marketing, Business Administration or Communications is required - A minimum of 12 years as a brand strategist or similar brand marketing role is required - Proven track record of building and scaling multi-brand portfolios - Deep expertise in brand strategy, architecture, integrated marketing, and digital brand experiences - Strong creative instincts with the ability to guide and evaluate creative work - Exceptional leadership, communication, and stakeholder management skills - Data-driven mindset with the ability to balance analytics and intuition - A strong business acumen and the ability to align brand success with business performance - Solutions-oriented, entrepreneurial mindset, able to seamlessly flow between high-level strategy and hands-on execution - Experience leading corporate communications and large-scale brand activations/events is preferred - Experience in consumer goods, home, lifestyle, or design-driven categories is preferred - Travel requirements: 15% domestic travel - Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time Requirements - Develop and maintain a clear, scalable brand architecture across corporate and flagship brands - Responsible for the role and relationship of each brand within the portfolio - Define, lead and socialize individual brand strategies for Coleto Brands and its portfolio, aligning with business objectives and growth priorities - Establish clear brand positioning, value propositions, and messaging frameworks for each brand to drive interest and advocacy among each brand’s target audiences - Identify market trends, competitive dynamics, and customer insights to inform brand direction - Serve as the guardian of brand integrity and consistency across all touchpoints - Establish brand standards, guidelines, and governance processes - Ensure consistent execution across all brand touchpoints, including websites, literature, packaging, events, media channels, content and in-store/showroom merchandising - Partner with product marketing, sales, and channel teams to bring brand strategy to life through all go-to-market executions and new product launches - Oversee the development of integrated campaigns that build awareness, consideration, and advocacy - Ensure brand storytelling is compelling, differentiated, and resonates with each brand’s target audiences - Lead cross-functional teams to bring brand strategy to life in our owned experience centers (Progress Experience Center, Kichler Experience Center, Kichler Boutique at High Point) through physical space design, event programming and activations - Lead brand strategy and execution for customer events, trade shows, and experiential marketing - Ensure all brand activations deliver a cohesive, differentiated, and memorable brand experience - Partner with sales and product teams to maximize event impact - Leverage research, data, and insights to continuously refine brand strategy - Establish, track and report on brand KPIs that reflect brand health and market impact - Translate insights into actionable strategies that drive growth - Collaborate with cross-functional teams and executive leadership to ensure brand consistency across all touchpoints - Act as a strategic advisor to leadership on brand-related decisions - Align teams around a shared brand vision and priorities - Build, lead, and mentor a high-performing brand marketing team - Foster a culture of creativity, accountability, and collaboration - Manage agency relationships and external partners Benefits - We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. - Coleto Brands LLC, its divisions, subsidiaries and affiliates (collectively “Coleto Brands” or the “Company”) is an equal opportunity employer and we want to have the best available persons in every job. - The Company makes employment decisions only based on merit. - It is the Company’s policy to prohibit discrimination in any employment opportunity based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. - The Company is committed to complying with all applicable laws providing equal employment opportunities. - This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company. - Coleto Brands is an E-Verify employer.

Related Categories

Related Job Pages

More Marketing Jobs

Title: Marketing Coordinator Location: Downers Grove, Illinois, 60515, United States Department: Marketing Full time Hybrid - Hourly Range: $23.05 USD to $28.39 USD Interested in working for the industry leader and having a stake in an employee-owned firm? Looking to help your neighbors and impact your local community? RJN Group employees can answer “yes” to all of the above. Currently we are seeking a Marketing Coordinator to join the RJN family. Sales and marketing at an engineering firm are different. You'll serve as the owner of RJN’s national tradeshow and conference execution, working closely with sales, marketing and operations to coordinate all aspects of our presence, as well as assist with various marketing initiatives and manage marketing administrative tasks. If that challenge sounds engaging rather than daunting, keep reading. Position Summary: The Marketing Coordinator plays a vital role in supporting RJN’s nationwide sales and marketing efforts with primary responsibility for executing our tradeshow and event strategy. Working closely with the Vice President of Client Services, the Marketing Director, and the Marketing team, you'll partner with internal client managers and technical staff across the country. The role also provides hands-on operational support for the marketing team’s day-to-day activities. This is a hybrid position based out of our corporate headquarters in Downers Grove, Illinois. Position Responsibilities: Tradeshow & Event Leadership – This role serves as the logistical owner of RJN’s national tradeshow and conference program, one of the most visible and mission-critical components of our business development strategy. RJN participates in nearly 100 conferences, tradeshows, and career fairs annually across the country. You will work with the sales and marketing team, as well as event attendees, to plan, coordinate, and execute all aspects of our event presence, including registrations, sponsorships, booth logistics, shipping, vendor coordination, and branded materials, ensuring each event aligns with our strategic goals. This role requires exceptional organization, attention to detail, and the ability to manage dozens of concurrent deadlines. Success in this area directly impacts RJN’s visibility, client relationships, and ability to win work. Marketing Operations Support – You will support the day-to-day operations of the marketing team, including expense tracking and reconciliation, vendor coordination, printing and production logistics, mailing activities, and maintenance of marketing materials and event assets. Sales and Market Research Support – You will assist in maintaining accurate and organized data for our customer relationship management (CRM) tools and event tracking. You will assist with market research and data analytics to support sales and marketing strategy. Marketing Materials Support – You will assist in the quality control and final production of proposals, qualifications, and other marketing materials that support the pursuit of new work. Responsibilities include proofreading, formatting, and final production in both digital and physical formats. Strong grammar and attention to detail are important. Marketing Communications Support – You will assist with maintaining the quality and consistency of internal and external communications, including social media, newsletters, and the company intranet. Essential Skills & Experience: This role is best suited for someone who thrives in a fast-paced environment, takes ownership of complex responsibilities, can organize daily operations, and can operate with a high level of independence. • A bachelor’s degree in marketing or a related field or 4-5 years of directly relevant experience in lieu of a degree is required. • Required 1+ years of experience in marketing, event coordination, or a related role involving project or logistics management. • Demonstrated ability to manage multiple projects, deadlines, and logistical details simultaneously. • Proficient in Microsoft Office Suite (Word, Excel, Teams) and general technology proficiency. • Experience with design and content tools (Adobe Creative Cloud, Canva, PowerPoint), social media platforms, CRM/analytics tools (Unanet CRM, HubSpot, Google Analytics, Power BI), and AI-assisted marketing tools a plus. • Strong grammar and proofreading skills. • Ability to understand and work with complex technical concepts; curiosity and willingness to learn the firm’s services RJN Benefits: RJN provides a competitive benefit package including: • Company-funded employee stock ownership plan and 401(k) matching retirement plan • Medical, dental, vision, short- and long-term disability insurance benefits and a robust wellness program • Flexible and hybrid work arrangements and schedule and a casual dress code • Paid time off and holiday pay • Tuition assistance and student loan repayment • Professional development opportunitty

Illinois
$23 - $28 / hour
Paired logo

Media Buyer Specialist – Google & Meta Ads

Paired

Connecting Companies with the Best Global Talent #LETSGETPAIRED

Marketing5 days ago
Full TimeRemoteTeam 1-10H1B No Sponsor

• Manage and optimize Google Ads and Meta Ads campaigns, including budget allocation and bidding strategy • Set up and maintain conversion tracking via Meta Pixel, Google Ads, GA4, and Google Tag Manager • Optimize our Google Business Profile and support local SEO efforts • Write compelling ad copy tailored to our audience (adults 30+) • Build and manage retargeting and lookalike audiences on Meta • Deliver clear performance reports with ROAS analysis and actionable insights

Colombia
Full TimeRemoteTeam 11-50H1B No Sponsor

• Develop and Execute Strategies: You’ll be the architect of campaigns that truly reach the right people, at the right time, and in the right way. • Manage Budgets: Handle budgets like a pro—monitor costs, track ROI, and make sure campaigns are running at peak efficiency. • Scale Campaigns for Success: Push campaigns to their full potential while keeping that sweet spot ROAS in check. • Collaborate with Our Team: Partner with our marketing team to bring campaigns to life, from conception to launch, ensuring everything runs like clockwork. • Conduct Market Research: Dive into market trends, analyze audience behavior, and pinpoint the perfect audience using data-driven insights. • Analyze Competitor Ads: Keep an eye on the competition and tweak our strategies for maximum effectiveness. • Optimize for Conversions: Use your expertise to continuously adjust and optimize campaigns, ensuring they deliver the best possible results. • Present Performance Data: Deliver clear, insightful reports that highlight success and areas for improvement. • Contribute to Our Culture: Lead by example, bring fresh ideas to the table, and embrace the collaborative spirit that makes Creatunity special.

Argentina
Yellow Social Interactive logo

Organic Marketing Manager

Yellow Social Interactive

We are a fast growing, triple-digit growth, Social Gaming operator on the path to being #1. HQ in Gibraltar

Marketing5 days ago
Full TimeRemoteTeam 51-200H1B No Sponsor

• Develop and execute an organic growth strategy across web and app properties and content environments. • Support on-page optimisation including metadata, internal linking and content structure. • Coordinate website optimisation initiatives and technical SEO recommendations. • Drive progressive change with AIO-focused ideas and delivery, continually adapting to the changing search landscape. • Manage the US multi-state strategy using localisation tactics to improve exposure and conversion rates. • Support website and app content updates across CMS platforms. • Coordinate with internal teams and external partners on content delivery, quality assurance and optimisation. • Maintain strong content governance and documentation standards. • Monitor SEO, ASO and AIO performance metrics and provide actionable reporting insights. • Analyse competitor activity, ranking changes and optimisation opportunities. • Work closely with analytics teams to support performance tracking and attribution alignment. • Support reporting validation and operational QA across SEO and content activities.

Gibraltar