• Develop and execute an organic growth strategy across web and app properties and content environments. • Support on-page optimisation including metadata, internal linking and content structure. • Coordinate website optimisation initiatives and technical SEO recommendations. • Drive progressive change with AIO-focused ideas and delivery, continually adapting to the changing search landscape. • Manage the US multi-state strategy using localisation tactics to improve exposure and conversion rates. • Support website and app content updates across CMS platforms. • Coordinate with internal teams and external partners on content delivery, quality assurance and optimisation. • Maintain strong content governance and documentation standards. • Monitor SEO, ASO and AIO performance metrics and provide actionable reporting insights. • Analyse competitor activity, ranking changes and optimisation opportunities. • Work closely with analytics teams to support performance tracking and attribution alignment. • Support reporting validation and operational QA across SEO and content activities.

• You will be the CloudLinux and Imunify face in the WordPress world. You build and maintain relationships with WordPress media publishers, newsletter writers, podcast hosts, agency community leaders, and ecosystem influencers; attend and represent us at WordCamps, CloudFest, and other relevant events. • You will own the GTM strategy for how we grow in this market: which segments to prioritize, which channels to invest in, how to sequence the program as we scale from near-zero brand recognition to meaningful presence. You define the GTM roadmap, align it with product and sales, and own the results. This includes shaping the positioning and commercial narrative for WordPress-facing products, building the enablement materials that sales and channel partners use in the field. • As our product roadmap for WordPress-facing products matures, you will own launches into this market. • You will define the strategy, shape the content architecture, and direct web development and design resources to build and evolve it as a live channel. After the launch, you will own the momentum building for this property as well (with the help of contractors). • You will develop a sponsorship and editorial placement strategy, run the negotiations, and manage the ongoing relationships with key WordPress media channels (Post Status, MasterWP, WP Weekly, podcast networks) where our audience is highly concentrated. • You will own the content strategy for the WordPress audience. You may write some of this content yourself, but mostly - brief and direct content writers on what to write. You will own our annual WordPress/hosting industry report, a joint research publication with our key partner that reaches thousands of agencies. You will own the report fully: the research questions, the narrative, the launch campaign, and the media placements it generates. • You will own the production of customer success stories from the agency and hosting provider audience: from identifying the right candidates through your ecosystem relationships, to conducting the interviews, to shaping the final narrative. You conduct the interviews, extract what is actually interesting, and work with the team to produce the final asset and promotion package.

• Own the lifecycle communications strategy for GitLab prospects, from planning and segmentation through execution and optimization • Work closely with Campaigns, Marketing Ops, Data Analytics, Product Marketing, Field, and Events to prioritize and deliver programs that engage prospects and move them through the buyer lifecycle • Drive strategy while staying hands-on across copy, segmentation, QA, testing, launch, and reporting • Use data-driven insights and continuous testing to improve prospect engagement, funnel progression, and revenue growth • Help set the standard for how the team approaches email as a channel

Role Description The Marketing Coordinator plays a pivotal role in driving partner success by executing cutting-edge digital campaigns and managing end-to-end communication plans. Acting as a key collaborator with our in-house outreach team, this role translates complex technical data into high-impact marketing collateral, manages webinars, and optimizes campaign performance to maximize ROI. - Campaign & Strategy Execution: Develop, implement, and manage comprehensive marketing, content, and communications plans; build and deliver engaging digital campaigns across various platforms. - Partner & Team Collaboration: Coordinate closely with the in-house outreach team and communicate directly with partners via calls to support and consult on their marketing needs. - Collateral & Content Creation: Create marketing scripts, templates, and sales enablement materials (both print and digital); design, develop, and deliver webinars. - Data-Driven Optimization: Pull, manipulate, and transform data from multiple sources into actionable intelligence; review leading/lagging indicators to adjust campaigns quickly and maximize ROI. - Technical Translation: Distill complex, technical information into compelling, clear selling points tailored for less-technical audiences. - Agency Management: Work effectively with external communications agencies to enhance campaign reach. - Performance Tracking: Collaborate with the team to measure marketing activity outcomes, link performance directly to revenue generation, and constantly explore ways to increase ROI. Qualifications - Bachelor’s degree, College Diploma, or equivalent work experience. - Proven marketing knowledge, particularly within the industry. - Highly creative with a strong understanding of branding, identifying target audiences, and devising engaging digital campaigns. - Strong foundational knowledge of marketing automation concepts and content marketing strategy. - Solid knowledge of website and marketing analytics tools. - Working knowledge of HTML and CSS development is a strong asset. - Excellent verbal and written communication skills with the ability to collaborate effectively with sales teams, clients, and peers. - Competent problem solver who is adaptable, quick to learn new tools, and comfortable working under limited supervision. Benefits - A comprehensive benefits package (Health, Dental, Life Insurance and RRSP). - Remote work from home (available options). - The opportunity for career growth and development. - A collaborative and inclusive work environment. Salary Competitive salary: 40,000 – 55,000 CAD Annually. CGS evaluates compensation individually for each selected applicant. Final salary placement within our established parameters is based on multiple criteria, including regional market rates, internal equity considerations, cost-of-living geography, and candidate-specific attributes like professional experience, education, and technical skill sets. Furthermore, team members may have access to performance-based incentive structures and performance metrics designed to offer additional earning potential based on business growth. Company Description For more than 40 years, CGS has empowered global enterprises to drive breakthrough performance through innovative business applications, enterprise learning and outsourcing. CGS Immersive® is an innovation lab and training transformation engine modernizing training programs and delivering immersive experiences tailored to meet the evolving needs of organizations across industries. - Learn more about CGS Inc® and CGS Immersive® in our websites: - CGS Inc - CGS Immersive