• Own Strategy & Divisional Marketing OKRs • Develop and lead the integrated marketing strategy for Lender Businesses, directly aligned to divisional revenue, retention, and market share objectives. • Set & Drive KPI Accountability • Establish, track, and report on key performance indicators including pipeline contribution, lead conversion, wallet share, retention, engagement, and ROMI. • Build executive-ready performance narratives tied to business impact. • Lead & Develop a High-Performing Team • Manage and grow a team of four marketers, setting clear OKRs and performance standards aligned to business outcomes. • Allocate and optimize marketing investment to maximize measurable return and support growth priorities. • Partner with Sales & BU Leaders • Serve as a strategic partner to Sales leadership and Business Unit heads, aligning marketing strategy to pipeline quality, win-rate improvement, and deal velocity. • Equip sales teams with differentiated product messaging, high-impact collateral, and actionable audience insights that support customer acquisition, expansion, and retention. • Build shared accountability for revenue outcomes through joint planning and performance transparency. • Leverage COE Partnerships • Translate business strategy into actionable briefs for Creative, Performance Marketing, and cross-functional marketing teams. • Ensure marketing resources drive divisional results. • Elevate Product Positioning & Sales Enablement • Translate product capabilities, regulatory considerations, and competitive differentiation into clear, sales-ready messaging frameworks and stage-specific tools. • Ensure field teams are equipped with compliant, compelling materials that address buyer risk concerns and accelerate decision-making. • Advance Martech & Funnel Maturity • Improve integration between Salesforce and marketing automation to better connect awareness, engagement, pipeline, and closed revenue. • Elevate attribution clarity and funnel transparency. • Protect & Evolve the Brand • Ensure lender-facing marketing for all brands/companies reinforces First American’s reputation for trust, expertise, and institutional strength - while thoughtfully integrating innovation.

• Own and scale a predictable, full-funnel growth engine that drives marketing-sourced and influenced pipeline, consistent leads, and measurable revenue impact through inbound, outbound, ABM, lifecycle marketing, and experimentation. • Champion AI-driven marketing and own the marketing technology stack, leveraging CRM, automation, analytics, and data tools to power personalization, predictive engagement, and differentiated market positioning. • Design and execute high-impact ABM programs for enterprise and mid-market accounts, partnering closely with Sales on targeted initiatives to increase pipeline velocity and conversion. • Lead product marketing strategy by refining ICPs, segmentation, positioning, pricing inputs, and GTM narratives, while building high-converting sales enablement assets in tight partnership with Product and Sales. • Define and elevate the brand narrative across all touchpoints, positioning the company as the category leader through cohesive storytelling, events, and industry thought leadership. • Own content strategy across the full customer lifecycle, developing campaigns and thought leadership that educate the market and drive pipeline. • Partner with operations to architect and optimize the funnel; owning lead scoring, routing, attribution, forecasting, and dashboards, to improve visibility, conversion rates, and revenue predictability at scale. • Build, coach, and lead a high performance marketing team establishing clear metrics, accountability, and strong cross-functional alignment.

• Drive clinical excellence across full spectrum of kidney care • Oversee clinical strategy and operations for a designated business group • Lead clinical initiatives that span the entire patient journey • Partner with IKC leadership to implement innovative care delivery models • Serve as an external-facing clinical subject matter expert • Utilize data to assess quality and drive population health management strategies • Partner with operational leadership to drive clinical performance • Serve as a mentor for local medical directors • Lead outreach to physicians and practices • Educate non-physician practitioners and partners on clinical goals

Each of our brands unlocks different aspects of the economy for more people. Squaremakes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone. The Role Block is seeking a Staff Ecosystem Analyst to join the Customer Insights team. In this high-impact role, you will drive strategic analytics shaping the direction of the company by leveraging advanced analytics and a profound understanding of user behavior across the entire Block ecosystem, including Square and Cash App. The ideal candidate is a "Generalist-Strategist"-a proactive and agile data practitioner who thrives on ambiguity. You are not just a technical expert who "pulls data"; you are a storyteller who investigates the why behind the what . You will translate complex behavioral and attitudinal signals into a cohesive narrative that influences high-stakes business decisions and shapes long-term strategy. You Will Lead Strategic Data Initiatives: Spearhead strategic analyses connecting data across Block's entities to form authoritative points of view on complex business challenges. Synthesize Holistic Insights: Partner with UX researchers, market researchers, and data scientists to integrate behavioral, survey, financial, and spatial data into a single, comprehensive source of truth. Serve as a Strategic Thought Partner: Act as an advisor to leadership, product managers, marketers and designers. You will provide the rigorous, timely analysis necessary to inform product roadmaps and drive innovation. Innovate with AI: Proactively leverage AI and automation tools (including LLMs and agents) to accelerate workflows and synthesize structured and unstructured data with high velocity. Collaborate by Default: Navigate the complexities of a multi-business organization with a "one-team" mentality, ensuring analytical insights align with both technical and business priorities. Drive End-to-End Excellence: Own the full project lifecycle-from first-principles problem definition to final executive presentation-with total autonomy and an uncompromising standard for quality. Master Complex Datasets: Utilize SQL and scripting languages to navigate massive, intricate datasets, surfacing actionable opportunities that others might miss. Execute as a Practitioner-Leader: Design and build sophisticated behavioral analyses leveraging log and usage data. Develop statistical models (e.g., driver analysis, clustering) to uncover deep user relationships. Conduct network and spatial analyses, utilizing mapping tools like Tableau, ArcGIS, or Carto to visualize geographic trends. You Have Exceptional Communication: The ability to translate complex technical concepts into compelling narratives for both technical and non-technical executive audiences. Leadership & Influence: A proven track record of leading cross-functional projects and influencing strategy without direct authority in a fast-paced environment. Strategic Problem Solving: Experience resolving ambiguous, high-impact business issues by translating high-level needs into robust analytical frameworks. Technical Mastery: SQL: Advanced proficiency in writing complex, eloquent, and efficient queries (Snowflake experience preferred). Programming: Advanced proficiency in Python or R for data science and automation. Visualization: Mastery of data exploration tools such as Tableau, Mode, or Looker. Adaptability: A growth mindset with the ability to ramp up quickly on new business domains and pivot strategies as conditions evolve. Experience: 10+ years of related experience (Data Science, Statistics, Management Consulting or related field) with a Bachelor's degree; or 8 years with a Master's; or 6 years with a PhD. Experience in Fintech or Payment Analytics is a plus. We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page . While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted. Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.