• Hold full accountability for marketing-driven ARR across self-service and sales-assisted segments, tied to unit economics and payback discipline. • Own and scale the sales-assisted growth motion as a core revenue engine. • Build and scale a diversified acquisition engine across paid, organic, partner, and lifecycle channels. • Set clear performance targets and allocate investment based on measurable return and unit economics. • Establish disciplined management of CAC, payback, and cohort quality. • Define and elevate EZ Texting’s positioning and differentiation in the SMS and messaging category. • Improve full-funnel performance from acquisition through activation, retention, and expansion. • Partner with Product and Customer Success to increase engagement, loyalty, and customer lifetime value. • Ensure durable visibility across search, competitive ecosystems, and AI-driven discovery platforms. • Lead and develop a high-performing marketing organization with clear accountability and execution rigor. • Build scalable operating cadence, analytics infrastructure, and MarTech systems to support growth. • Manage agency and vendor partners with clear outcomes, performance standards, and ROI discipline. • Operate as a player-coach in a lean environment, balancing strategic leadership with hands-on execution.

• Own Strategy & Divisional Marketing OKRs • Develop and lead the integrated marketing strategy for Lender Businesses, directly aligned to divisional revenue, retention, and market share objectives. • Set & Drive KPI Accountability • Establish, track, and report on key performance indicators including pipeline contribution, lead conversion, wallet share, retention, engagement, and ROMI. • Build executive-ready performance narratives tied to business impact. • Lead & Develop a High-Performing Team • Manage and grow a team of four marketers, setting clear OKRs and performance standards aligned to business outcomes. • Allocate and optimize marketing investment to maximize measurable return and support growth priorities. • Partner with Sales & BU Leaders • Serve as a strategic partner to Sales leadership and Business Unit heads, aligning marketing strategy to pipeline quality, win-rate improvement, and deal velocity. • Equip sales teams with differentiated product messaging, high-impact collateral, and actionable audience insights that support customer acquisition, expansion, and retention. • Build shared accountability for revenue outcomes through joint planning and performance transparency. • Leverage COE Partnerships • Translate business strategy into actionable briefs for Creative, Performance Marketing, and cross-functional marketing teams. • Ensure marketing resources drive divisional results. • Elevate Product Positioning & Sales Enablement • Translate product capabilities, regulatory considerations, and competitive differentiation into clear, sales-ready messaging frameworks and stage-specific tools. • Ensure field teams are equipped with compliant, compelling materials that address buyer risk concerns and accelerate decision-making. • Advance Martech & Funnel Maturity • Improve integration between Salesforce and marketing automation to better connect awareness, engagement, pipeline, and closed revenue. • Elevate attribution clarity and funnel transparency. • Protect & Evolve the Brand • Ensure lender-facing marketing for all brands/companies reinforces First American’s reputation for trust, expertise, and institutional strength - while thoughtfully integrating innovation.

• Own and scale a predictable, full-funnel growth engine that drives marketing-sourced and influenced pipeline, consistent leads, and measurable revenue impact through inbound, outbound, ABM, lifecycle marketing, and experimentation. • Champion AI-driven marketing and own the marketing technology stack, leveraging CRM, automation, analytics, and data tools to power personalization, predictive engagement, and differentiated market positioning. • Design and execute high-impact ABM programs for enterprise and mid-market accounts, partnering closely with Sales on targeted initiatives to increase pipeline velocity and conversion. • Lead product marketing strategy by refining ICPs, segmentation, positioning, pricing inputs, and GTM narratives, while building high-converting sales enablement assets in tight partnership with Product and Sales. • Define and elevate the brand narrative across all touchpoints, positioning the company as the category leader through cohesive storytelling, events, and industry thought leadership. • Own content strategy across the full customer lifecycle, developing campaigns and thought leadership that educate the market and drive pipeline. • Partner with operations to architect and optimize the funnel; owning lead scoring, routing, attribution, forecasting, and dashboards, to improve visibility, conversion rates, and revenue predictability at scale. • Build, coach, and lead a high performance marketing team establishing clear metrics, accountability, and strong cross-functional alignment.

• Drive clinical excellence across full spectrum of kidney care • Oversee clinical strategy and operations for a designated business group • Lead clinical initiatives that span the entire patient journey • Partner with IKC leadership to implement innovative care delivery models • Serve as an external-facing clinical subject matter expert • Utilize data to assess quality and drive population health management strategies • Partner with operational leadership to drive clinical performance • Serve as a mentor for local medical directors • Lead outreach to physicians and practices • Educate non-physician practitioners and partners on clinical goals