• Drive revenue, transaction, and sales growth across assigned territory in Colorado • Manage and expand existing agent relationships • Perform field-based sales work to meet and exceed growth objectives • Handle special projects including sales blitzes and customer engagement events • Build and maintain relationships with community organizations • Monitor competitive activity and report insights • Provide weekly business reporting and partner with agent support functions

• You'll own sales, end to end. • Hunt, qualify, pitch, and close. • You'll be actively seeking out and showing up at events.

• Develop, maintain, and grow relationships with assigned retail, food service, distributor, broker, and customer accounts within the territory • Identify and pursue new sales opportunities by prospecting potential customers, conducting market visits, and building a strong pipeline of business within Tennessee or Georgia • Present Farmer Focus products, programs, brand story, and value proposition to customers in a clear, compelling, and professional manner • Support sales growth by executing territory plans, meeting assigned sales goals, monitoring account performance, and providing regular updates to the Sales Director • Conduct store, customer, and distributor visits to evaluate product placement, inventory, merchandising, pricing, competitive activity, and customer satisfaction • Coordinate with internal Sales, Customer Service, Marketing, Supply Chain, and Operations partners to support customer needs, order accuracy, product availability, promotional activity, and issue resolution • Maintain accurate records of customer interactions, sales activities, opportunities, follow-ups, and territory insights using company-designated systems and reporting tools • Monitor market trends, customer needs, competitor activity, and category performance and share insights that support sales strategy and business planning • Represent Farmer Focus at customer meetings, distributor events, trainings, trade shows, and other industry or community events as needed

• Prospect potential clients through various channels (phone, e-mail, LinkedIn, WhatsApp and other tools); • Conduct consultative approaches to identify pain points, challenges and business opportunities; • Qualify leads received through marketing actions; • Map and generate new commercial opportunities through active prospecting; • Manage client portfolios, developing and implementing account plans focused on the government market, especially public tenders; • Drive new business and boost billing and revenue growth; • Act consultatively, visiting clients to identify business opportunities and improvements; • Monitor project progress and interface with internal company areas; • Increase customer satisfaction levels, ensuring a positive experience; • Keep management reports up to date and ensure compliance with sales and revenue targets for the portfolio; • Manage active contracts, including renewals, amendments and expirations; • Identify and develop new business opportunities and solutions for clients; • Analyze the market and monitor the development of the clients' segment of activity; • Manage demand handling, including account analysis and after-sales; • Visit clients in person, ensuring an excellent experience and establishing long-term relationships, including interaction with senior executives (C-Level); • Continuously work to improve customer satisfaction and experience with our services.