Farmer Focus

• Develop, maintain, and grow relationships with assigned retail, food service, distributor, broker, and customer accounts within the territory • Identify and pursue new sales opportunities by prospecting potential customers, conducting market visits, and building a strong pipeline of business within Tennessee or Georgia • Present Farmer Focus products, programs, brand story, and value proposition to customers in a clear, compelling, and professional manner • Support sales growth by executing territory plans, meeting assigned sales goals, monitoring account performance, and providing regular updates to the Sales Director • Conduct store, customer, and distributor visits to evaluate product placement, inventory, merchandising, pricing, competitive activity, and customer satisfaction • Coordinate with internal Sales, Customer Service, Marketing, Supply Chain, and Operations partners to support customer needs, order accuracy, product availability, promotional activity, and issue resolution • Maintain accurate records of customer interactions, sales activities, opportunities, follow-ups, and territory insights using company-designated systems and reporting tools • Monitor market trends, customer needs, competitor activity, and category performance and share insights that support sales strategy and business planning • Represent Farmer Focus at customer meetings, distributor events, trainings, trade shows, and other industry or community events as needed