• Develop, maintain, and grow relationships with assigned retail, food service, distributor, broker, and customer accounts within the territory • Identify and pursue new sales opportunities by prospecting potential customers, conducting market visits, and building a strong pipeline of business within Tennessee or Georgia • Present Farmer Focus products, programs, brand story, and value proposition to customers in a clear, compelling, and professional manner • Support sales growth by executing territory plans, meeting assigned sales goals, monitoring account performance, and providing regular updates to the Sales Director • Conduct store, customer, and distributor visits to evaluate product placement, inventory, merchandising, pricing, competitive activity, and customer satisfaction • Coordinate with internal Sales, Customer Service, Marketing, Supply Chain, and Operations partners to support customer needs, order accuracy, product availability, promotional activity, and issue resolution • Maintain accurate records of customer interactions, sales activities, opportunities, follow-ups, and territory insights using company-designated systems and reporting tools • Monitor market trends, customer needs, competitor activity, and category performance and share insights that support sales strategy and business planning • Represent Farmer Focus at customer meetings, distributor events, trainings, trade shows, and other industry or community events as needed

• Prospect potential clients through various channels (phone, e-mail, LinkedIn, WhatsApp and other tools); • Conduct consultative approaches to identify pain points, challenges and business opportunities; • Qualify leads received through marketing actions; • Map and generate new commercial opportunities through active prospecting; • Manage client portfolios, developing and implementing account plans focused on the government market, especially public tenders; • Drive new business and boost billing and revenue growth; • Act consultatively, visiting clients to identify business opportunities and improvements; • Monitor project progress and interface with internal company areas; • Increase customer satisfaction levels, ensuring a positive experience; • Keep management reports up to date and ensure compliance with sales and revenue targets for the portfolio; • Manage active contracts, including renewals, amendments and expirations; • Identify and develop new business opportunities and solutions for clients; • Analyze the market and monitor the development of the clients' segment of activity; • Manage demand handling, including account analysis and after-sales; • Visit clients in person, ensuring an excellent experience and establishing long-term relationships, including interaction with senior executives (C-Level); • Continuously work to improve customer satisfaction and experience with our services.

• New Logo Acquisition • Prospect and acquire net-new key clients across priority verticals and strategic accounts. • Build and manage a robust pipeline through disciplined outbound activity and self-generated opportunities. • Drive the full sales cycle from initial outreach through close in complex mid-market & enterprise environments. • Pipeline Creation & Prospecting Discipline • Maintain a consistent cadence of outbound prospecting including calls, emails, outreach, and targeted account engagement. • Own weekly pipeline generation targets and activity metrics. • Conduct discovery conversations that uncover business problems tied to commerce growth and operational efficiency. • Value Based Selling • Position Rithum’s platform as the central infrastructure enabling brands and retailers to scale marketplace and digital commerce operations. • Adopt the Rithum Way of Selling model • Engage executive stakeholders and decision makers with clear value articulation. • Lead complex sales motions involving cross-functional stakeholders and long sales cycles. • Strategic Account Targeting • Identify and pursue high-value mid-market & enterprise prospects aligned to Rithum’s ideal client profile. • Build account strategies that leverage marketplace expansion, channel orchestration, and data intelligence capabilities. • Deal Execution • Manage opportunities through a disciplined sales methodology and deal inspection cadence. • Collaborate with internal stakeholders including sales engineering, product, services, and leadership to advance opportunities. • Maintain accurate pipeline visibility and forecast integrity.

• Prospect and acquire net-new key clients across priority verticals and strategic accounts. • Build and manage a robust pipeline through disciplined outbound activity and self-generated opportunities. • Drive the full sales cycle from initial outreach through close in complex mid-market & enterprise environments. • Maintain a consistent cadence of outbound prospecting including calls, emails, outreach, and targeted account engagement. • Own weekly pipeline generation targets and activity metrics. • Conduct discovery conversations that uncover business problems tied to commerce growth and operational efficiency. • Position Rithum’s platform as the central infrastructure enabling brands and retailers to scale marketplace and digital commerce operations. • Adopt the Rithum Way of Selling model. • Engage executive stakeholders and decision makers with clear value articulation. • Lead complex sales motions involving cross-functional stakeholders and long sales cycles. • Identify and pursue high-value mid-market & enterprise prospects aligned to Rithum’s ideal client profile. • Build account strategies that leverage marketplace expansion, channel orchestration, and data intelligence capabilities. • Manage opportunities through a disciplined sales methodology and deal inspection cadence. • Collaborate with internal stakeholders including sales engineering, product, services, and leadership to advance opportunities. • Maintain accurate pipeline visibility and forecast integrity.