• Launch and manage Paid Ads campaigns across Google Ads and Meta platforms • Support additional platforms as needed (Bing Ads, TikTok Ads, Programmatic) • Continuously optimize campaigns to hit performance targets and maximize ROI • Analyze performance trends and proactively implement improvements • Identify and resolve tracking, performance, and delivery issues efficiently • Ensure campaigns run smoothly with minimal downtime or data gaps • Implement and manage tracking using Google Analytics (GA4), Google Tag Manager (GTM), and Google Search Console (GSC) • Integrate Zapier workflows for CRM and lead tracking • Set up and manage CallRail tracking to evaluate call quality and conversion performance • Generate clear, actionable performance reports • Provide insights and recommendations to improve campaign outcomes • Help the team understand campaign performance and how to scale it.

• Develop, manage, and optimise digital marketing campaigns to increase website traffic and lead generation • Build, manage, and optimise high-converting sales funnels using ClickFunnels • Improve customer acquisition and conversion through data-driven marketing strategies • Support ongoing lead generation initiatives and business growth objectives • Plan, execute, and optimise email marketing campaigns and automated customer journeys • Manage email marketing platforms, mailing lists, segmentation, and automation workflows • Monitor campaign performance and implement improvements to maximise engagement and conversions • Create engaging marketing content using AI-powered marketing and content creation tools • Implement SEO best practices to improve website visibility and organic traffic • Support content publishing and optimisation across digital channels • Assist with social media scheduling and content management • Track campaign performance and analyse marketing metrics • Provide recommendations to improve lead generation, conversion rates, and campaign effectiveness • Build and maintain lead databases through ethical research and data collection • Identify opportunities to optimise customer journeys and marketing processes

• Develop and execute digital marketing campaign strategies across multiple channels inclusive of email, ads, and our website chat bot • Assist in optimizing these channels to improve campaign outcomes • Plan, execute, and optimize paid advertising campaigns across Google Ads, LinkedIn, and other digital platforms to drive qualified leads and maximize ROI • Monitor and analyze landing page performance, A/B test creative assets, ad copy, and campaign targeting to improve conversion rates • Track and manage performance marketing budgets, ensuring efficient allocation across channels and campaigns • Create regular reporting showcasing campaign performance, insights and recommendations, including detailed performance marketing metrics such as CPL, CPA, ROAS, and attribution analysis • Build comprehensive dashboards and reports that track the full customer journey from initial touchpoint through conversion, providing actionable insights to stakeholders • Conduct deep-dive analysis on campaign performance data to identify trends, opportunities, and areas for improvement across all marketing channels • Set-up and produce webinars as well as ensuring reporting data is properly imported into our systems for follow-up/lead nurturing • Stay updated on digital marketing trends, tools and best practices • Collaborate with the marketing team to align digital campaigns with our brand and business goals • Contribute to a positive and collaborative environment that encourages information sharing, team-based success, and a strong focus on results • Protect the security and privacy of Absolute and its customers • Other duties as assigned by management.

Title: Senior Digital Experience Specialist Philadelphia, Pennsylvania Denver, Colorado Job Family Digital / Online Marketing About Us At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential of leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests. Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there. Who We Are We believe everyone deserves to live their best life. More than a century ago, we were among the first financial services companies in America to serve everyday people from all walks of life. Today, were part of an international holding company, with millions of customers and thousands of employees worldwide. Our insurance, retirement, and investment solutions help people make the most of whats important to them. Were empowered by a vast agent network covering North America, with diversity to match. Together with our nonprofit research institute and foundation, we tune in, step up, and are a force for good for our customers and the communities where we live, work, and play. United in our purpose, we help people create the financial freedom to live life on their terms. What We Do Transamerica is organized into three distinct businesses. These include 1) World Financial Group, including Transamerica Financial Advisors, 2) Protection Solutions and Savings & Investments, comprised of life insurance, annuities, employee benefits, retirement plans, and Transamerica Investment Solutions, and 3) Financial Assets, which includes legacy blocks of long term care, universal life, and variable and fixed annuities. These are supported by Transamerica Corporate, which includes Finance, People and Places, General Counsel, Risk, Internal Audit, Strategy and Development, and Corporate Affairs, which covers Communications, Brand, and Government and Policy Affairs. Transamerica employs nearly 7,000 people. Its part of Aegon, an integrated, diversified, international financial services group serving approximately 23.9 million customers worldwide.* For more information, visit transamerica.com. Job Description Summary Create and maintain meaningful and relevant experiences across digital properties with a focus on one or more areas including UX design, UX research, UX production, and website management. Job Description Responsibilities - Enhance user experiences to achieve evolving business goals with innovative digital solutions. - Use thorough knowledge of assigned focus area to facilitate the use of digital properties across an extensive portfolio. - Execute on digital product roadmaps, initiatives, and mid to large-scale projects. - Collaborate with functional areas such as technology, legal and compliance, customer experience, innovation, thought leadership and business operations to ensure best practices are followed. - May support/coach team members - Keep up-to-date on digital technologies. Qualifications - Bachelors degree in marketing, computer science or related field, or equivalent experience - Five years of experience in the digital space - Proficient knowledge of user centered design and digital technologies relevant to assigned focus area - Excellent written, oral and presentation skills to engage and influence partners and stakeholders - Analytical and problem-solving skills Preferred Qualifications - Experience in the financial services industry Working Conditions - Office Environment Compensation The Salary for this position generally ranges between $97,000.00 - $125,000.00 annually. Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including qualifications, experience, geography, work location designation (in-office, hybrid, remote) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law. Additionally, this position is typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and is at the Companys discretion. Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration, sponsorship or otherwise serving as an employer of record for immigration employment purposes. At this time, this role is not eligible for immigration-related employment authorization sponsorship. This is a hybrid position requiring three days in office per week in one of our hub locations (list locations that are applicable). Relocation assistance will not be provided for this position. Disclaimer: Beware of fake job offers! Weve been alerted to scammers impersonating Transamerica recruiters, particularly for remote positions. Please note: - We will never request personal information such as ID or payment for equipment upfront. - Official offers are sent via DocuSign following a verbal offernot through text or email. This job description is not a contract of employment nor for any specific job responsibilities. The Company may change, add to, remove, or revoke the terms of this job description at its discretion. Managers may assign other duties and responsibilities as needed. In the event an employee or applicant requests or requires an accommodation to perform job functions, the applicable HR Business Partner should be contacted to evaluate the accommodation request. What We Offer For eligible employees, we offer a comprehensive benefits package designed to support both the personal and financial well-being of our employees. Compensation Benefits - Competitive Pay - Bonus for Eligible Employees Benefits Package - Pension Plan - 401k Match - Employee Stock Purchase Plan - Tuition Reimbursement - Disability Insurance - Medical Insurance - Dental Insurance - Vision Insurance - Employee Discounts - Career Training & Development Opportunities Health and Work/Life Balance Benefits - Paid Time Off starting at 160 hours annually for employees in their first year of service. - Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays). - Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars - Parental Leave fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child. - Adoption Assistance - Employee Assistance Program - Back-Up Care Program - PTO for Volunteer Hours - Employee Matching Gifts Program - Employee Resource Groups - Inclusion and Diversity Programs - Employee Recognition Program - Referral Bonus Programs Inclusion & Diversity We believe our commitment to diversity and inclusion creates a work environment filled with exceptional individuals. Were thrilled to have been recognized for our efforts through the Human Rights Campaign Corporate Equality Index, Dave Thomas Adoption Friendly Advocate, and several Seramount lists, including the Inclusion Index, 100 Best Companies for Working Parents, Best Companies for Dads, and Top 75 Companies for Executive Women. To foster a culture of inclusivity throughout our workforce, workplace, and marketplace, Transamerica offers a wide range of diversity and inclusion programs. This includes our company-sponsored, employee-driven Employee Resource Groups (ERGs), which are formed around a shared interest or a common characteristic of diversity. ERGs are open to all employees. They provide a supportive environment to help us better appreciate our similarities and differences and understand how they benefit us all. Giving Back We believe our responsibilities extend beyond our corporate walls. That's why we created the Aegon Transamerica Foundation in 1994. Through a mix of financial grants and the volunteer efforts of our employees, the foundation supports nonprofit organizations focused on the things that matter most to our people in the communities where we live and work. Transamericas Parent Company Aegon acquired the Transamerica business in 1999. Since its start in 1844, Aegon has grown into an international company serving more than 23.9 million people across the globe.* It offers investment, protection, and retirement solutions, always with a clear purpose: Helping people live their best lives. As a leading global investor and employer, the company seeks to have a positive impact by addressing critical environmental and societal issues, with a focus on climate change and inclusion and diversity. - As of December 31, 2023