• Develop and maintain a cohesive creative strategy across the entire customer journey, from awareness ads through landing pages, app store presence, and onboarding • Work closely with Social, SEM, and other paid channel leads to inform creative strategy, brief assets, and influence the creative testing agenda • Build and maintain a structured creative testing framework in partnership with channel leads — developing hypotheses, prioritizing experiments, synthesizing results, and turning learnings into actionable recommendations • Influence and support the testing roadmap for landing pages, app screens, and app-start flows — developing creative hypotheses and partnering with Growth and Product on measurement • Partner with Onboarding and Product teams to understand post-install performance and feed insights back into upstream creative strategy — this role influences rather than owns lifecycle and onboarding • Identify creative opportunities across Social, SEM, PMax, Demand Gen, Apple Search Ads, and emerging paid channels — bringing channel leads well-developed creative POVs to act on • Serve as the creative strategy partner across Growth, Brand, Product, and agency teams — aligning stakeholders around a shared creative vision • Actively integrate internal and external AI resources into creative workflows to significantly improve efficiency and quality of output.

Job Description: Assessments are only as powerful as the thinking behind them. At Pluralsight, we believe that measuring skills well is one of the most meaningful things you can do for a technologist's career — and we're looking for someone who feels the same way. As an Assessment Solution Strategist, you'll own the full lifecycle of assessment design and quality for a platform used by thousands of learners and organizations worldwide. This isn't a role where you'll be handed a template and told to fill it in. You'll shape the blueprints, apply the psychometric rigor, analyze the data, and drive the kind of continuous improvement that keeps our assessments genuinely best-in-class. If you're energized by the craft of measurement — and you want your work to directly impact how people demonstrate and grow their technical skills — this is the role for you. WHO YOU'RE COMMITTED TO BEING - You believe assessment is a craft — and you bring that conviction to everything you build. - A rigorous thinker. You approach every assessment with psychometric precision. Validity and reliability aren't checkboxes — they're non-negotiables. You know the difference between a good question and a great one. - A curious innovator. You actively seek out AI tools and emerging methods to sharpen your work, and you share what you learn. You don't wait for direction to improve; you lead the charge. - A collaborative partner. You work independently and cross-functionally — managing vendors, SMEs, and internal stakeholders — while keeping quality at the center of every working relationship. - A data-driven decision maker. You trust the numbers. From item analysis to equating and calibration, you use data to continuously improve the portfolio — and you can explain what you found and why it matters. WHAT YOU'LL OWN - Blueprint to delivery | Design assessment blueprints, generate item prompts, develop items across the full complexity spectrum, and manage forms from creation through continuous improvement. - Performance monitoring & analytics | Run item and test analyses, calibration, equating, scaling, and reliability/validity checks. Flag issues, investigate root causes, and drive continuous improvement across the assessment portfolio. - Standards, content guidelines & QA | Contribute to assessment content standards and ensure the portfolio aligns to curriculum and learning objectives. Apply item-level QA with a sharp editorial eye and advise on evidence-based assessment practices. - Vendor & partner relationships | Lead day-to-day collaboration with SMEs and vendors, support SOW execution, and manage multiple concurrent projects to deadline — independently and without hand-holding. - Documentation & process ownership | Author and maintain processes, procedures, and decisions related to assessment design, development, and continuous quality monitoring. Resolve complex queries from internal partners and escalate where appropriate. EXPERIENCE YOU'LL BRING - Bachelor's degree in educational or psychological measurement, instructional design, psychometrics, or a related field - 3+ years of relevant professional experience designing and developing high-integrity assessments - Strong command of assessment types, taxonomy, and principles of validity and reliability - Excellent writing, editing, and quality assurance skills - Experience working with vendors, SMEs, and cross-functional teams - Proficiency with learning management systems, authoring tools, and item banks - Strong organizational and project management skills with the ability to manage multiple projects simultaneously - Strong analytical skills and a data-driven approach to decision making - Exceptional attention to detail Preferred qualifications: - Master's degree or 3–5 years of specialized experience in assessment design, development, or measurement - Experience with technical/IT content or certifications (e.g., AWS, Azure, Python, security) - Background in psychometrics or data analysis using tools like Excel, R, or SPSS - Knowledge of accessibility and Universal Design for Learning (UDL) standards - Experience with adaptive testing or automated assessment tools - Familiarity with the Pluralsight platform and value proposition - Experience with SaaS software (e.g., ZenDesk, Asana, Confluence, Smartsheet) Requirements - This is a remote role; however, applicants located within 45 miles of our Westlake/Dallas, TX office should expect to work on-site Tuesday through Thursday, with remote flexibility on Mondays and Fridays. This approach enables more effective collaboration, quicker decision-making, and a stronger culture, while still providing flexibility. Why you’ll love working here: - We work in a blended environment that supports collaboration, flexibility, and connection across teams. - We are mission-driven, shaping the future of tech upskillling and delivering impact that matters. - We foster a culture of inclusion and belonging, where everyone can contribute and thrive. - We are always learning, creating an environment where you can take on new challenges, expand your skills, and grow with purpose. - Benefits include competitive compensation, bonus eligibility, comprehensive medical coverage, unlimited PTO, wellness reimbursement, professional development funds, and more. About us:Pluralsight provides the only learning platform dedicated to accelerating the technology skills and capabilities of today’s tech workforce. Thousands of companies, government organizations and individuals around the world rely on Pluralsight to support critical technology skill development in areas that are crucial to innovation including artificial intelligence, cloud computing, cybersecurity, software development, and machine learning. We offer highly curated content developed by vetted technology experts, industry leading skill assessments, and hands on, immersive learning experiences designed to help individuals skill-up faster. This role is primarily performed in an office or home office setting and involves standard computer-based work. Bring yourself. Pluralsight is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or veteran status. We also consider qualified applicants with criminal histories, consistent with EEOC guidelines and local laws. If you need an accommodation to apply, interview, or perform essential job functions, please visit the bottom of our website to learn how to request an accommodation. Learn more about our commitment to diversity, equity, inclusion, and belonging in our DEIB Report. The annual US base salary range for this role is $80,000-$100,000 USD. Actual compensation will depend on location, skills, experience, and other factors. Additional benefits and bonuses may apply. Applications must be submitted within 90 days after the initial posting date to be considered. Recruiting Scam Notice:Please be aware of recruiting scams. We’ll only contact you from an @pluralsight.com email or verified channels. We never ask for sensitive personal info or payments as part of the hiring process. All openings are posted on our Careers page.

Role Description We are looking for a highly experienced Head of Creative Strategy to join our growing DTC e-commerce brand. This is not an entry-level role. We are specifically looking for someone with strong experience working with larger DTC/e-commerce brands who can integrate into the role quickly without requiring heavy training or onboarding. We want someone who can bring new ideas, systems, experience, and insights into the company. What We're Looking For - Deep understanding of: - Customer psychology - Product positioning - Direct response marketing - Creative strategy - Consumer behavior - Trend analysis - Data interpretation - Scaling ads through creative - Strong experience with: - Meta/Facebook Ad Manager - Northbeam - Triple Whale - DTC attribution/data analysis - UGC strategy - AI creative concepts - Static ads - Script writing - Creative testing systems Your Responsibilities - Lead and manage the Creative Strategy department - Host weekly creative/performance meetings - Review learnings with the team: - What’s working - What’s not working - What needs improvement - Work closely with: - The CEO - Media buying agencies - Creative agencies - Editors - Creators - Strategists - Develop creative systems, workflows, SOPs, and testing structures for the client - Train and mentor creative strategists - Create and review: - Hooks - Concepts - Scripts - UGC ideas - AI concepts - Static concepts - Performance angles - Analyze competitors and other successful brands to identify opportunities and winning trends we can adapt for our product - Bring initiative, leadership, structure, and creativity into the company Ideal Candidate - Has worked with successful DTC/e-commerce brands - Understands direct response advertising deeply - Understands how to scale brands creatively - Has strong communication and leadership skills - Can teach and explain ideas clearly to team members - Is ambitious and growth-oriented - Has strong initiative and creativity - Understands brand identity and customer psychology - Knows how to combine data with creativity - Understands the demographic of primarily older women/homeowners, including: - The customer - The product - The emotional drivers - The brand vision Work Environment - Work with an in-house DTC scaling brand - Remote work - Flexible hours - Full-time role, contractor basis - Strong compensation level for the right talent

Role Description We're looking for an AI-pilled SEO Strategist to be the diagnostic and technical authority on a set of B2B SaaS client accounts: - The person whose technical, on-page and AEO work survives scrutiny and keeps each client's visibility share moving. - You'll build the plan and run the execution in coordination with a team of SEO analysts, specialists, editors, and work closely with the Senior SEO Account Strategist. - Your work will involve audits across on-page, off-page and technical, diagnosing performance gaps down to ranked root causes. - You will optimize for Google and for AI assistants. - This is an individual contributor role; you build the plans and operate as the go-to technical expert within a pod of clients. - This role is fully remote, ideally your timezone is within +/- 4 hours of GMT. Qualifications - Hands-on execution depth and demonstrated impact across on-page, off-page and technical. - Experience building search strategies and plans, not just task execution. - Diagnostic and verification rigour: trace performance to root causes with evidence. - Fluency in GSC, GA4 and Ahrefs (and a crawler such as Screaming Frog). - AI-native operating: actively use AI tools to build workflows. - Competency in project management tools such as ClickUp. - Agency background with experience working across multiple client accounts. - Strong documentation and process improvement habits. - Excellent verbal and written English communication skills. Requirements - You need to demonstrate high agency; if you discover a broken process or problem, you seek to fix it. - You should document recurring tasks into documentation that anyone can follow. Benefits - $35,000 - $50,000 annual salary depending on relevant skills and experience. - Fully remote position. - Opportunities for growth, including a senior track toward Senior SEO Strategist and Principal SEO Strategist. - Paid leave. - Autonomy to perform your role. - Access to the best in-house SEO/AEO tools.