• Own and evolve creative product across entire client portfolio • Track trends on Meta and TikTok to develop best practices • Raise team's ability in diagnosing underperformance and creative storytelling • Align creative strategy with talent and onboarding frameworks

Introduction The Mid–Level to Senior-Level Paid Media Specialist is a core contributor on Fruition's Digital Marketing Team, responsible for managing paid media campaigns end-to-end across multiple clients and channels. This role sits at the intersection of hands-on execution and strategic thinking: you'll own campaign performance day-to-day while also bringing data-driven recommendations, a cross-channel perspective, and a proactive voice to client conversations and internal planning. The ideal candidate is analytically sharp, platform-fluent, eager to keep pace with a fast-moving industry, and ready to grow into a senior leadership track. Job Description 1. Campaign Strategy & Execution - Develop and lead comprehensive paid media strategies and campaigns for multiple clients simultaneously, from brief creation through launch, optimization, and reporting. - Set up and manage campaigns across paid channels, including Google Ads, Performance Max, Microsoft/Bing, Facebook, Programmatic, LinkedIn, Pinterest, Twitter, and Reddit. - Ensure all campaigns have measurable, trackable goals in place before launch. - Manage daily, monthly, and lifetime campaign budgets with accuracy and accountability. - Execute ongoing optimizations based on performance data, client goals, and platform best practices. 2. Performance Analysis & Reporting - Monitor and analyze account metrics, including keyword conversion rates, bid performance, impression share, quality score, and budget pacing. - Utilize internal and external tools to compile monthly performance reports and quarterly business reviews. - Track, analyze, and communicate key takeaways, trends, and ongoing opportunities for improvement to both clients and internal teams. - Research and monitor market trends, benchmarks, and the competitive landscape to inform strategy. - Seamlessly use Google Analytics and Google Tag Manager to ensure campaigns have proper tracking in place (GA certification is a plus). 3. Client Partnership - Serve as a subject matter expert in client meetings and calls, demonstrating a clear understanding of each client's business context. - Work closely with account management to ensure paid media activity aligns with the client's broader goals. - Identify and surface opportunities to grow advertising investment and expand retained work. - Ensure processes are followed and proactively resolve roadblocks before they affect client outcomes. 4. Collaboration & Growth - Support and collaborate with cross-functional team members to build integrated, cross-channel campaigns. - Monitor industry changes and translate them into actionable recommendations for clients and the team. - Continually develop expertise in existing and emerging paid media platforms, tools, and technologies. - Contribute to internal team discussions, thought leadership, and knowledge-sharing efforts. Required Key Skills and Education Education: - Bachelor's degree in Marketing, Communications, Business, or a related field — or equivalent professional experience. - Google Ads certification required; GA4 certification and additional credentials (Meta Blueprint, LinkedIn Marketing Labs) strongly preferred. Experience: Minimum 3 years of digital agency experience is strongly preferred. Candidates who have managed multiple client accounts simultaneously across diverse industries, business models, and budget sizes will be prioritized. Comfort navigating competing client priorities, tight turnarounds, and cross-functional agency teams is a meaningful advantage in this role. Platform Expertise - Expert-level proficiency in Google Ads across all campaign types: Search, Display, Shopping, YouTube, and Performance Max. - Deep Meta advertising expertise across Facebook and Instagram, including advanced audience targeting, creative testing, and Conversions API implementation. - LinkedIn Ads experience across Sponsored Content, Message Ads, Dynamic Ads, and Lead Gen Forms. - Working knowledge of additional paid channels such as Microsoft/Bing Ads, Pinterest, Programmatic, Reddit, or Twitter/X is a plus. Analytics & Measurement - Strong proficiency in Google Analytics 4, platform-native analytics dashboards, and third-party attribution tools. - Solid understanding of conversion tracking, pixel implementation, and attribution modeling across platforms. - Experience building and maintaining reports and dashboards in Google Looker Studio; proficiency in Google Sheets for data analysis and budget planning. Campaign Management & Optimization - Demonstrated expertise in campaign optimization, including bid strategy management, audience segmentation and refinement, and creative performance analysis. - Ability to manage multiple client accounts and campaign budgets simultaneously, with strong attention to detail and budget pacing. - Experience with A/B and multivariate testing to continuously improve campaign performance and ROI. Communication & Collaboration - Excellent written and verbal communication skills, with the ability to translate complex performance data and strategies into clear, actionable insights for clients and internal stakeholders. - Comfortable presenting in client meetings, monthly reviews, and quarterly business reviews. - Strong cross-functional collaboration skills; able to work effectively with account management, creative, and analytics teams. A criminal background check is required for this position. Fruition Benefits Summary - Work/Life Balance – opportunities for flex schedule and remote work - Flexible Paid Time Off Policy - Health insurance, including medical, dental, and vision (partial employer-paid medical) - Life insurance, short- and long-term disability, and supplemental voluntary benefits - 401(k) with company match - Parental Leave - Sabbatical - Ongoing training and development - Employee social and fundraising events Salary Range - $65,000 - $95,000 total annual on-target earnings (base salary plus bonus), commensurate with experience, skills, education, and/or training. Anticipated Date When Job Opportunity is Closed or Filled: July 2026

• Develop and maintain a cohesive creative strategy across the entire customer journey, from awareness ads through landing pages, app store presence, and onboarding • Work closely with Social, SEM, and other paid channel leads to inform creative strategy, brief assets, and influence the creative testing agenda • Build and maintain a structured creative testing framework in partnership with channel leads — developing hypotheses, prioritizing experiments, synthesizing results, and turning learnings into actionable recommendations • Influence and support the testing roadmap for landing pages, app screens, and app-start flows — developing creative hypotheses and partnering with Growth and Product on measurement • Partner with Onboarding and Product teams to understand post-install performance and feed insights back into upstream creative strategy — this role influences rather than owns lifecycle and onboarding • Identify creative opportunities across Social, SEM, PMax, Demand Gen, Apple Search Ads, and emerging paid channels — bringing channel leads well-developed creative POVs to act on • Serve as the creative strategy partner across Growth, Brand, Product, and agency teams — aligning stakeholders around a shared creative vision • Actively integrate internal and external AI resources into creative workflows to significantly improve efficiency and quality of output.

Job Description: Assessments are only as powerful as the thinking behind them. At Pluralsight, we believe that measuring skills well is one of the most meaningful things you can do for a technologist's career — and we're looking for someone who feels the same way. As an Assessment Solution Strategist, you'll own the full lifecycle of assessment design and quality for a platform used by thousands of learners and organizations worldwide. This isn't a role where you'll be handed a template and told to fill it in. You'll shape the blueprints, apply the psychometric rigor, analyze the data, and drive the kind of continuous improvement that keeps our assessments genuinely best-in-class. If you're energized by the craft of measurement — and you want your work to directly impact how people demonstrate and grow their technical skills — this is the role for you. WHO YOU'RE COMMITTED TO BEING - You believe assessment is a craft — and you bring that conviction to everything you build. - A rigorous thinker. You approach every assessment with psychometric precision. Validity and reliability aren't checkboxes — they're non-negotiables. You know the difference between a good question and a great one. - A curious innovator. You actively seek out AI tools and emerging methods to sharpen your work, and you share what you learn. You don't wait for direction to improve; you lead the charge. - A collaborative partner. You work independently and cross-functionally — managing vendors, SMEs, and internal stakeholders — while keeping quality at the center of every working relationship. - A data-driven decision maker. You trust the numbers. From item analysis to equating and calibration, you use data to continuously improve the portfolio — and you can explain what you found and why it matters. WHAT YOU'LL OWN - Blueprint to delivery | Design assessment blueprints, generate item prompts, develop items across the full complexity spectrum, and manage forms from creation through continuous improvement. - Performance monitoring & analytics | Run item and test analyses, calibration, equating, scaling, and reliability/validity checks. Flag issues, investigate root causes, and drive continuous improvement across the assessment portfolio. - Standards, content guidelines & QA | Contribute to assessment content standards and ensure the portfolio aligns to curriculum and learning objectives. Apply item-level QA with a sharp editorial eye and advise on evidence-based assessment practices. - Vendor & partner relationships | Lead day-to-day collaboration with SMEs and vendors, support SOW execution, and manage multiple concurrent projects to deadline — independently and without hand-holding. - Documentation & process ownership | Author and maintain processes, procedures, and decisions related to assessment design, development, and continuous quality monitoring. Resolve complex queries from internal partners and escalate where appropriate. EXPERIENCE YOU'LL BRING - Bachelor's degree in educational or psychological measurement, instructional design, psychometrics, or a related field - 3+ years of relevant professional experience designing and developing high-integrity assessments - Strong command of assessment types, taxonomy, and principles of validity and reliability - Excellent writing, editing, and quality assurance skills - Experience working with vendors, SMEs, and cross-functional teams - Proficiency with learning management systems, authoring tools, and item banks - Strong organizational and project management skills with the ability to manage multiple projects simultaneously - Strong analytical skills and a data-driven approach to decision making - Exceptional attention to detail Preferred qualifications: - Master's degree or 3–5 years of specialized experience in assessment design, development, or measurement - Experience with technical/IT content or certifications (e.g., AWS, Azure, Python, security) - Background in psychometrics or data analysis using tools like Excel, R, or SPSS - Knowledge of accessibility and Universal Design for Learning (UDL) standards - Experience with adaptive testing or automated assessment tools - Familiarity with the Pluralsight platform and value proposition - Experience with SaaS software (e.g., ZenDesk, Asana, Confluence, Smartsheet) Requirements - This is a remote role; however, applicants located within 45 miles of our Westlake/Dallas, TX office should expect to work on-site Tuesday through Thursday, with remote flexibility on Mondays and Fridays. This approach enables more effective collaboration, quicker decision-making, and a stronger culture, while still providing flexibility. Why you’ll love working here: - We work in a blended environment that supports collaboration, flexibility, and connection across teams. - We are mission-driven, shaping the future of tech upskillling and delivering impact that matters. - We foster a culture of inclusion and belonging, where everyone can contribute and thrive. - We are always learning, creating an environment where you can take on new challenges, expand your skills, and grow with purpose. - Benefits include competitive compensation, bonus eligibility, comprehensive medical coverage, unlimited PTO, wellness reimbursement, professional development funds, and more. About us:Pluralsight provides the only learning platform dedicated to accelerating the technology skills and capabilities of today’s tech workforce. Thousands of companies, government organizations and individuals around the world rely on Pluralsight to support critical technology skill development in areas that are crucial to innovation including artificial intelligence, cloud computing, cybersecurity, software development, and machine learning. We offer highly curated content developed by vetted technology experts, industry leading skill assessments, and hands on, immersive learning experiences designed to help individuals skill-up faster. This role is primarily performed in an office or home office setting and involves standard computer-based work. Bring yourself. Pluralsight is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or veteran status. We also consider qualified applicants with criminal histories, consistent with EEOC guidelines and local laws. If you need an accommodation to apply, interview, or perform essential job functions, please visit the bottom of our website to learn how to request an accommodation. Learn more about our commitment to diversity, equity, inclusion, and belonging in our DEIB Report. The annual US base salary range for this role is $80,000-$100,000 USD. Actual compensation will depend on location, skills, experience, and other factors. Additional benefits and bonuses may apply. Applications must be submitted within 90 days after the initial posting date to be considered. Recruiting Scam Notice:Please be aware of recruiting scams. We’ll only contact you from an @pluralsight.com email or verified channels. We never ask for sensitive personal info or payments as part of the hiring process. All openings are posted on our Careers page.