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The all-in-one financial platform trusted by millions of consumers to make money better.
Creative Strategist, Full Funnel
Location
United States
Posted
15 days ago
Salary
$170K - $210K / year
Seniority
Lead
Job Description
Creative Strategist, Full Funnel
OnePay
• Develop and maintain a cohesive creative strategy across the entire customer journey, from awareness ads through landing pages, app store presence, and onboarding • Work closely with Social, SEM, and other paid channel leads to inform creative strategy, brief assets, and influence the creative testing agenda • Build and maintain a structured creative testing framework in partnership with channel leads — developing hypotheses, prioritizing experiments, synthesizing results, and turning learnings into actionable recommendations • Influence and support the testing roadmap for landing pages, app screens, and app-start flows — developing creative hypotheses and partnering with Growth and Product on measurement • Partner with Onboarding and Product teams to understand post-install performance and feed insights back into upstream creative strategy — this role influences rather than owns lifecycle and onboarding • Identify creative opportunities across Social, SEM, PMax, Demand Gen, Apple Search Ads, and emerging paid channels — bringing channel leads well-developed creative POVs to act on • Serve as the creative strategy partner across Growth, Brand, Product, and agency teams — aligning stakeholders around a shared creative vision • Actively integrate internal and external AI resources into creative workflows to significantly improve efficiency and quality of output.
Job Requirements
- 8+ years in creative strategy, growth marketing, or a hybrid performance/brand role — ideally at a consumer fintech or DTC app
- Deep understanding of how creative drives performance across paid channels and how to connect creative signals to downstream metrics like activation and retention
- Experience partnering with and influencing channel owners — you know how to lead through collaboration, not just authority
- Comfortable owning a test and learn agenda — designing experiments, reading results, and building the creative case for what to do next
- Strong analytical mindset paired with genuine creative instincts
- Excellent cross-functional communicator who can align brand, growth, and product around a shared creative direction
- Practical experience with AI tools in creative workflows — and genuine curiosity to push that further
- Drive and proactivity - everyone here is a builder and executor
Benefits
- Competitive base salary, stock options, and health benefits from Day 1
- 401(k) plan with company match
- Remote-friendly (US), flexible time off (FTO), and opportunities for growth
- A high-growth, mission-driven, inclusive culture where your work has real impact
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