Pensamento de CEO. Execução de time.
Social Media Strategist
Location
Brazil
Posted
16 hours ago
Salary
0
Seniority
Senior
Job Description
Social Media Strategist
Karizoda Growth & IA
• Structure an editorial calendar aligned with the funnel, product, and goals. • Distribute content across awareness, authority, and conversion stages. • Create strategic content series (e.g., Netflix-style formats). • Identify trending topics and timing opportunities. • Ensure narrative consistency and a premium positioning. • Develop a plan to grow qualified followers. • Work on retention, brand perception, and authority. • Integrate organic content with strategic paid promotion. • Monitor weekly growth and adjust the strategy accordingly. • Write strategic content for LinkedIn and Instagram. • Develop scripts for videos, webinars, and campaigns. • Create copy for pages and funnels/flows. • Focus on retention, clarity, and conversion. • Design visual assets for social media. • Edit short-form videos (Reels, Shorts). • Organize and publish content. • Ensure visual and textual standards are aligned with the brand. • Monitor retention and engagement metrics. • Adjust the content plan based on performance. • Collaborate with the traffic/ads team for strategic boosting.
Job Requirements
- Degree in Graphic Design, Advertising, Marketing, or related fields.
- Proficiency in tools: Adobe Suite (Photoshop, Illustrator, InDesign), Canva, CapCut, Etus, Facebook, Analytics.
- Experience working in a marketing agency.
- Proven experience as a Social Media Strategist.
- Portfolio including: strategic content, scripts, and video editing.
- Solid knowledge of the funnel (Top, Middle and Bottom).
- Ability to structure an editorial calendar with revenue objectives.
- Excellent written Portuguese.
- Intermediate to advanced English.
- B2B experience is a plus.
Benefits
- 20 Paid Days Off: a guaranteed break period to recharge.
- Birthday Day Off: one day off to celebrate your birthday.
- Autonomy and Impact: space to propose, create, and see your ideas scale.
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