• Achieve or exceed revenue goals and objectives by developing and implementing an effective territory business plan. • Identify, progress, and close new high-value opportunities for targeted groups of the product portfolio or within specific customer segments. • Provide accurate business forecasts for the product groups and portfolio. • Establish solid working relationships with the inside sales team and lateral functions (e.g., marketing, technical service, supply chain, and customer service). • Train, enable, and support the broader LGC sales organization to improve revenues and market visibility of the ATCC portfolio. • Collaborate with the ATCC commercial organization to increase revenue potential and customer experience. • Build comprehensive technical and commercial expertise regarding the ATCC portfolio, along with a solid grasp of the characteristics and advantages of competitors' offerings. • Coordinate and deliver technical seminars, attend local trade shows and conferences, and identify additional opportunities to promote the portfolio within the defined territory. • Conduct market sensing. • Develop knowledge of current and potential factors that may affect revenues, including funding, market dynamics, and end-user needs. • Maintain records within LGC CRM. • Actively improve the quality and full ownership of the regional prospect list. • Ensure all opportunities are complete and current at all times. • Attend all required sales meetings, training sessions, and LGC-mandated courses. • Actively seek to expand your knowledge and skills.

• Conduct field scouting visits regarding plant stand/establishment, herbicide timing/efficacy, insect and disease management checks • Perform soil tests and plant tissue tests, including analysis to perform recommendations • Carry out functions related to the Variable Rate process, including mapping, soil sampling, and crop assessments • Conduct analysis through the winter months regarding fertility & seed recommendations, soil moisture data, and yield data • Investigate and evaluate potential opportunities to provide further value to our customers • Maintain flexibility to travel, as necessary

• Develop paid social ad concepts, hooks, angles, and scripts alongside the Creative Strategy team • Support creative strategy by generating variations and new concepts based on performance insights • Partner closely with editors, creators, and the production team to bring ad concepts to life • Analyze creative performance data to identify winning patterns, uncover insights, and improve future concepts • Stay deeply tapped into organic and paid social and creative trends to continuously improve creative output • Help maintain organized creative workflows, timelines, and feedback loops across the production process

• Develop paid social ad concepts, hooks, angles, and scripts alongside the Creative Strategy team • Support creative strategy by generating variations and new concepts based on performance insights • Partner closely with editors, creators, and the production team to bring ad concepts to life • Analyze creative performance data to identify winning patterns, uncover insights, and improve future concepts • Stay deeply tapped into organic and paid social and creative trends to continuously improve creative output • Help maintain organized creative workflows, timelines, and feedback loops across the production process