• Planejar, produzir e executar conteúdos estratégicos para diferentes canais e formatos (blog, materiais ricos, e-mails, roteiros, webinars e entrevistas). • Sustentar o calendário editorial de marketing, garantindo o alinhamento com as estratégias da marca, campanhas, eventos, lançamentos de produto e objetivos comerciais. • Criar roteiros e acompanhar gravações de cases de sucesso com clientes e webinars com especialistas da Dialog e do mercado. • Conduzir conversas e entrevistas com clientes, parceiros, entidades e lideranças internas para traduzir informações técnicas em conteúdos claros e atrativos. • Fazer curadoria de pautas em tempo real, identificando tendências, dados, notícias e dores dos públicos de RH e Comunicação Interna para gerar insights imediatos. • Utilizar ferramentas de Inteligência Artificial de forma estratégica para apoiar a pesquisa, ideação, otimização e revisão, mantendo o olhar crítico e o padrão de qualidade editorial. • Analisar indicadores de performance (tráfego, engajamento, conversão, ranqueamento e leads) em parceria com o time de Growth. • Atuar de forma integrada com as áreas de Produto, Comercial, CS e Parcerias para transformar aprendizados do negócio em narrativas consistentes para o mercado.

• Manage the company’s lead database, ensuring segmentation, data quality and updates; • Create, implement and optimize automation and lead nurturing workflows in RD Station focused on lead qualification and conversion; • Develop relationship strategies across the entire lead journey; • Monitor and optimize conversion metrics between stages of the marketing and sales funnel; • Build advanced segmentations for email marketing campaigns and automations; • Perform lead database analyses to identify growth and recovery opportunities; • Integrate processes between RD Station and Pipedrive, ensuring data consistency and funnel tracking; • Develop reports and dashboards to track Inbound Marketing results; • Collaborate with Content, Performance and Sales teams to maximize opportunity generation; • Run A/B tests on workflows, campaigns and nurturing journeys; • Use artificial intelligence to optimize analyses, segmentations, automations and conversion strategies; • Propose continuous improvements to the demand-generation operation based on data.

Role Description We're looking for a Senior Manager, Revenue Marketing who brings an ownership mentality and sits at the intersection of marketing and revenue. You'll own how Flashfood reaches and engages the enterprise grocery retailers we partner with — building the campaigns and account strategies that move buyers from awareness to signed partnership. Our buyers are senior grocery operators — VPs and Directors of Merchandising, Operations, and Finance at major chains. Our go-to-market is focused and precise by design, which means every program needs to earn its place. You'll have real ownership over strategy and spend, reporting to the CRO and working closely with our Revenue and Partnerships teams to build a demand engine that's high impact and measurable. What You'll Do - Own Flashfood's Market Presence - Define how Flashfood shows up to enterprise grocery retailers across every buyer touchpoint - Build the annual B2B marketing plan, establishing priorities, investment areas, and campaign themes that support revenue goals - Develop a deep understanding of grocery retail decision-makers and continuously refine how we engage them - Partner with Revenue leadership to identify market opportunities and strategic growth initiatives - Act as the connective tissue between Product Marketing, Sales, Partnerships, and Customer Success to ensure a consistent market narrative - Build Demand and Create Pipeline - Design and execute targeted campaigns that generate engagement and pipeline from priority retailer accounts - Develop account-based programs that combine paid media, email, and personalized outreach - Create scalable approaches to engaging senior retail decision-makers while maintaining a highly targeted go-to-market motion - Leverage buyer signals, intent data, and AI-powered workflows to identify opportunities and activate campaigns - Continuously test, optimize, and evolve programs based on performance and business priorities - Establish Flashfood as an Industry Voice - Own Flashfood's LinkedIn strategy, including company presence, executive thought leadership, content promotion, and audience growth - Build a content strategy that supports awareness, consideration, and deal acceleration across the buyer journey - Partner with Product Marketing to translate customer insights, product innovation, and industry trends into compelling stories - Create customer success narratives, ROI-focused case studies, and proof points that demonstrate measurable retailer outcomes - Identify opportunities to elevate Flashfood's visibility within grocery, retail technology, and sustainability conversations - Create High-Value Customer and Prospect Experiences - Lead Flashfood's event and field marketing strategy, including trade shows, retailer meetings, executive dinners, and industry gatherings - Design programs that create meaningful interactions with senior grocery leaders and support relationship-building throughout the sales cycle - Ensure every event and engagement program has clear objectives, follow-up plans, and measurable business outcomes - Measure Impact and Improve Performance - Define the metrics that matter and build reporting that clearly connects marketing activity to pipeline and revenue outcomes - Partner with RevOps to strengthen attribution, lead management, and performance visibility across the funnel - Evaluate and implement AI, automation, and emerging technologies that improve efficiency and effectiveness - Deliver actionable insights and recommendations to leadership based on campaign, channel, and pipeline performance - Foster a culture of experimentation, learning, and continuous improvement Qualifications - 5+ years in B2B demand generation, with experience selling into enterprise grocery, retail, or CPG accounts - A track record of owning strategy and making channel investment decisions - Proven campaign strategy and execution experience across channels including building, tracking, and optimization - Experience owning the company strategy for trade show, industry events, hosted dinners, and other programs - Strong content development experience, including campaign copy, targeted emails, and event promotion - A strategic thinker and clear communicator who can articulate the plan clearly to both marketing and sales stakeholders - Genuine fluency with AI tooling for B2B marketing activations - A natural cross-functional partner who keeps internal teams aligned and bought into the B2B marketing strategy Benefits - Competitive salary, equity, and comprehensive benefits - 100% remote work with flexibility and trust - Mission-driven work that reduces food waste and expands access to affordable food - A fast-growing, collaborative team with big ambitions - Real opportunities for career growth Company Description Flashfood is an equal opportunity employer and is committed to building a diverse, inclusive, and equitable workplace. We welcome candidates from all backgrounds and experiences, and we’re dedicated to creating an environment where everyone feels supported and empowered to do their best work.

• Plan and execute cross-channel marketing initiatives in alignment with evolving priorities • Own marketing calendars, timelines, and documentation to ensure visibility and accountability • Coordinate work with external vendors, freelancers, and partners • Manage campaign launches, updates, and executional follow-through • Support day-to-day marketing operations and project management across initiatives • Plan and execute lifecycle campaigns across email and SMS, supporting key stages of the customer journey from onboarding through engagement and retention • Build, manage, and update core lifecycle flows • Partner with leadership to align lifecycle initiatives with business priorities • Plan and manage creative production for paid channels (Meta, Google, etc.) • Develop creative briefs, messaging direction, and testing approaches • Coordinate asset creation, feedback, and iteration with designers and external partners • Ensure paid creative and messaging are aligned with landing page, onboarding, and lifecycle experiences • Coordinate and manage website updates and landing page projects • Work with designers, developers, and stakeholders to ensure projects are delivered on time • Ensure landing pages align with campaign goals, messaging, and conversion objectives • Support ongoing optimization and testing efforts to improve performance • Plan, produce, and distribute educational content across marketing channels • Ensure educational content supports conversion, onboarding, and retention goals • Own social media planning and execution across priority platforms • Develop content calendars and oversee posting and engagement • Ensure social content aligns with brand, education, and growth objectives