• Plan and execute cross-channel marketing initiatives in alignment with evolving priorities • Own marketing calendars, timelines, and documentation to ensure visibility and accountability • Coordinate work with external vendors, freelancers, and partners • Manage campaign launches, updates, and executional follow-through • Support day-to-day marketing operations and project management across initiatives • Plan and execute lifecycle campaigns across email and SMS, supporting key stages of the customer journey from onboarding through engagement and retention • Build, manage, and update core lifecycle flows • Partner with leadership to align lifecycle initiatives with business priorities • Plan and manage creative production for paid channels (Meta, Google, etc.) • Develop creative briefs, messaging direction, and testing approaches • Coordinate asset creation, feedback, and iteration with designers and external partners • Ensure paid creative and messaging are aligned with landing page, onboarding, and lifecycle experiences • Coordinate and manage website updates and landing page projects • Work with designers, developers, and stakeholders to ensure projects are delivered on time • Ensure landing pages align with campaign goals, messaging, and conversion objectives • Support ongoing optimization and testing efforts to improve performance • Plan, produce, and distribute educational content across marketing channels • Ensure educational content supports conversion, onboarding, and retention goals • Own social media planning and execution across priority platforms • Develop content calendars and oversee posting and engagement • Ensure social content aligns with brand, education, and growth objectives

Marketing Management, Sr. Rep. (Technical Marketing Specialist) - US Remote Organization Digital Industries Field of work Marketing Company Siemens Industry Software Inc. Experience level Experienced Professional Job type Full-time Work mode Remote only Employment type Permanent Any Siemens location in - United States of America We are a leading global software company dedicated to the world of computer aided design, 3D modeling and simulation— helping innovative global manufacturers design better products, faster! With the resources of a large company, and the energy of a software start-up, we have fun together while creating a world class software portfolio. Our culture encourages creativity, welcomes fresh thinking, and focuses on growth, so our people, our business, and our customers can achieve their full potential. Position Overview: We are seeking a detail-oriented and technically proficient individual to join our team. Technical Marketing builds, maintains, and publishes technical content that is used at experience centers & events that are loaded with Siemens DI software. In this role, you will partner with a broad part of the organization including strategy leads, zone, and global demand marketing functions across all of DI in development of all company strategies. You’ll work with directors, and at times executives, to implement, identify, and develop effective and productive marketing strategies and plans. We work with cross-functional teams to enable a consistent technical message and accessible platforms. You will work alongside other experts to develop content that can be used in end-to-end customer experiences and demos. You will be responsible for creating templates and repeatable processes for content creation that will be used by other members of TM and within the Siemens organization. Successful candidates will develop and drive technical content and strategies, consistently producing results on time and to Siemens standards. Essential Functions: - Responsible for creating templates and repeatable processes for content creation that will be used by other members of Technical Marketing and within the Siemens organization. - Collaborate with PreSales, Marketing, Strategy, and Sales teams to produce clear, concise, and engaging content that follows standards and best practices. - Work closely with lead content strategists to manage content strategy and quality on all Marketing and Sales materials. - Engage and influence stakeholders, including Executives, partners, and cross-functional teams. - Lead internal application requirements for development. - Support Technical Marketing external communications and processes. - Work independently or with outside vendors on projects of varying scope. - Drive decision-making and accountability in ambiguous or high-pressure environments. Required Skills and Abilities: - Ability to develop engaging and effective technical sales content and strategies, consistently producing results on time and within budget. - Extensive knowledge of image and video editing software. - Excellent time management, interpersonal, communications, decision making, presentation and organization skills. - Manage stakeholder expectations and resolve conflicting priorities to ensure timelines are met. - Strong technical proficiency and planning skills. - Ability to collaborate with and influence others as part of a virtual team, as well as leading virtual teams. - Strong verbal communication skills, including the ability to present to large audiences. - Great teammate and excellent social skills to build strong relationships. - Strong written skills, including the ability to develop clear messaging concepts and author appropriate content to support marketing execution and sales enablement. - Understand the basic principle of working with AI, and ability to recognize its use for future content development. - Understanding of marketing principles and practices, as well as a general understanding of the software sales cycle. - Knowledge of Mendix, Polarion, and web development standard processes and code desired, but not essential. - Ability to work in a globally dispersed team. Required Education and Experience: - A minimum of 5 years of content creation, marketing analysis, PreSales, or similar experience; leadership experience a plus. - Bachelor's degree in engineering, marketing, business, or computer science; advanced degree desirable. Working Conditions/Physical Requirements: - Normal office environment or working remotely - Minimal travel required, less than 15% The pay range for this position is $109,800 - $197,700 annually with a target incentive of 5-8% of the base salary. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location.

• Lead, coach, and develop a team of demand marketers, ensuring strong execution, professional growth, and alignment to business goals • Set clear priorities, performance expectations, and key performance indicators tied to pipeline, engagement, and campaign success • Foster a culture of accountability, collaboration, and continuous improvement • Contribute to demand marketing strategy and lead execution of integrated programs that drive awareness, engagement, and pipeline • Oversee development and execution of multi-channel campaigns across owned, paid, and earned media • Ensure alignment of campaigns to target audiences, business priorities, and GTM objectives • Lead team execution of thought leadership initiatives, including cornerstone content, white papers, blogs, events, speakers, and earned media • Ensure content aligns with brand messaging and resonates with target audiences • Partner with Sales and GTM partners to align campaigns to sales priorities and improve lead handoff and follow-up processes • Collaborate with Revenue, Sales, and Marketing Operations to support pipeline generation, health, and tracking • Oversee campaign performance tracking, pipeline contribution, and engagement metrics • Guide team in analyzing results and delivering actionable insights and recommendations • Oversee multiple campaign workstreams, ensuring timely execution and strong coordination across teams

• Owns and implements demand marketing programs that drive awareness, engagement, and pipeline across owned, paid, and earned channels • Support thought leadership initiatives, including cornerstone content, white papers, blogs, placed speakers, events, and earned media, in alignment with established messaging and brand guidelines • Implement and optimize marketing campaigns, including campaign architecture, lead generation, social media strategy, and email performance, to support demand and engagement goals • Partner with Sales and GTM partners to support sales readiness efforts, including campaign alignment and handoff processes • Support pipeline generation and health through operational efficiencies, pipeline hygiene, and coordination alongside the Sales, Revenue, and Marketing Operations teams • Analyze and report on campaign, involvement, and pipeline performance, sharing insights and recommendations with partners • Lead assigned workstreams with moderate autonomy, raising risks, dependencies, or decisions outside defined scope as appropriate