Gestão de Obras Inteligente e Orientada por Dados
Inbound Marketing Analyst
Location
Brazil
Posted
1 day ago
Salary
0
Seniority
Senior
Job Description
Inbound Marketing Analyst
InMeta
• Manage the company’s lead database, ensuring segmentation, data quality and updates; • Create, implement and optimize automation and lead nurturing workflows in RD Station focused on lead qualification and conversion; • Develop relationship strategies across the entire lead journey; • Monitor and optimize conversion metrics between stages of the marketing and sales funnel; • Build advanced segmentations for email marketing campaigns and automations; • Perform lead database analyses to identify growth and recovery opportunities; • Integrate processes between RD Station and Pipedrive, ensuring data consistency and funnel tracking; • Develop reports and dashboards to track Inbound Marketing results; • Collaborate with Content, Performance and Sales teams to maximize opportunity generation; • Run A/B tests on workflows, campaigns and nurturing journeys; • Use artificial intelligence to optimize analyses, segmentations, automations and conversion strategies; • Propose continuous improvements to the demand-generation operation based on data.
Job Requirements
- Experience in Inbound Marketing and marketing automation;
- Experience in demand generation and funnel management;
- Experience with Marketing + Sales integration;
- Experience in B2B SaaS companies;
- Advanced knowledge of RD Station Marketing;
- Advanced knowledge in Marketing and Sales Funnel Management;
- Advanced knowledge in Lead Nurturing Strategies;
- Advanced knowledge in Marketing Automation;
- Advanced knowledge in Email Marketing;
- Advanced knowledge in dashboard creation and analysis;
- Intermediate knowledge of CRM and commercial processes.
Benefits
- iFood Benefícios
- Wellhub
- Starbem
- Paid time off
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