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Data Insights – Performance and Insights Specialist, Marketing Analytics
Location
Brazil
Posted
1 day ago
Salary
0
Seniority
Senior
Job Description
Data Insights – Performance and Insights Specialist, Marketing Analytics
Fluency Academy
• Generate strategic insights that support campaign decisions, customer segmentation, and prioritization of commercial opportunities; • Conduct sales funnel analyses, identifying bottlenecks and opportunities for improvement; • Assist in managing and distributing the team's workload, working closely with leadership; • Develop in-depth analytical studies, formulating hypotheses and investigating variables that impact revenue; • Collaborate with the engineering team in the data processing pipeline, understanding the logic of data structures and helping to critique and guide best practices; • Evaluate campaign performance (ROI, CAC, LTV, conversion) and recommend optimizations; • Design and maintain dashboards that support daily operations across teams; • Work in partnership with marketing, sales, product, CX and engineering teams, monitoring processes in detail to ensure data consistency and quality; • Deliver clear presentations of results and recommendations to stakeholders and leadership;
Job Requirements
- Experience analyzing marketing and sales processes and data;
- Experience with marketing metrics: paid media, social, organic, and CRM;
- Proficiency in data visualization tools (Power BI, Looker, Tableau...);
- Knowledge of SQL for queries and analysis (complex modeling not required);
- Experience with digital sales funnels (preferably in startups);
- Experience developing analytical studies and presenting to leadership;
- Strong communication and presentation skills for stakeholders;
- Autonomous, self-driven profile;
- Preferred qualifications:
- Experience in marketing management or strategy;
- Experience with analysis using AI to automate analytical processes;
- Knowledge of platform-specific social media metrics (YouTube, Instagram, engagement analysis).
Benefits
- Company recess with no reduction in salary;
- Meal allowance (Caju) - R$ 24.30 per business day of the current month;
- Culture allowance of R$ 50.00 per month for cinema, tickets, books, streaming subscriptions;
- SulAmérica health plan with no fixed monthly cost for the employee and 30% co-payment capped at R$ 150.00 - inclusion of dependents is at the employee's expense, deducted from payroll;
- AMIL dental plan at no cost and can include dependents for R$ 20.04 each, deducted from payroll;
- Zurich life insurance;
- Referral bonus: R$ 500.00;
- Zenklub with two free sessions per month and additional sessions for R$ 70.00 each;
- PsiU - Psychotherapy with a fixed fee of R$ 75.00;
- Wellhub (Gympass) with the digital plan (no cost), plus availability of 10 other plans and variations;
- Fluency SkillUp, where you can choose one of our language or technology courses to study for free;
- Finance course: "Me Poupe", produced by Nathalia Arcuri, featuring exclusive content to teach financial strategies;
- Access to the Gen-AI Course (developed exclusively for Fluency employees to master AIs and bring practicality to your daily work);
- Birthday Day Off;
- We provide all necessary support and equipment shipping so you can perform your duties efficiently and with peace of mind;
- Relaxed work environment with team spirit and talented people;
- Autonomy to work, develop and implement ideas;
- Environment that values continuous development through an Individual Development Plan (IDP), feedback, 1:1s and regular reviews;
- Opportunity to participate in Internal Mentorship Programs and Beta cohorts for Fluency products;
- Baby gift: a present for newborns;
- No dress code: the most important thing is to wear what makes you feel good.
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