Fluency Academy

• Execute and monitor lead engagement strategies, ensuring alignment with the customer journey and conversion goals • Document defined strategies and break them down into clear, contextualized tasks for the teams involved, ensuring information reaches all teams complete • Manage spreadsheets, documents, and project management tools to efficiently control tasks and launch schedules, tracking what has been completed and what needs to be unblocked • Work closely with developers and engineers to ensure pages are implemented technically within deadlines • Conduct market and competitor research, identify opportunities, and propose strategic adjustments • Apply critical judgment to deliverables, proposing improvements in copy, layout, and funnel structure with a focus on performance and user experience • Monitor launch performance metrics, suggesting data-driven optimizations • Contribute to the continuous improvement of workflows, templates, and processes in the area

• Conduct research and map user journeys to turn insights into clear product strategies; • Prototype solutions and maintain design system consistency, ensuring scalability and efficient documentation; • Monitor performance metrics and advocate data‑driven design decisions to optimize business outcomes; • Organize design methods and processes focused on efficiency and measurable results;

• Otimização de Conteúdo: Ir além da copy e do design, garantindo que cada corte de vídeo ou carrossel tenha um objetivo estratégico e uma hipótese a ser testada. Demandar creators para a produção de conteúdos para social; • Data Intelligence: Acompanhar e analisar métricas de performance para nortear as tomadas de decisão. • Estratégia de Funil: Desenhar a jornada do seguidor desde a descoberta até a conversão, utilizando as redes sociais como motor de geração de leads. • Tendências: Identificar e monitorar oportunidades de negócio em trends e novos formatos, aplicando testes constantes para maximizar resultados. • Visão Multicanal: Colaborar com o time demais times para garantir que o social media esteja alinhado às grandes campanhas de marketing da escola.

• Generate strategic insights that support campaign decisions, customer segmentation, and prioritization of commercial opportunities; • Conduct sales funnel analyses, identifying bottlenecks and opportunities for improvement; • Assist in managing and distributing the team's workload, working closely with leadership; • Develop in-depth analytical studies, formulating hypotheses and investigating variables that impact revenue; • Collaborate with the engineering team in the data processing pipeline, understanding the logic of data structures and helping to critique and guide best practices; • Evaluate campaign performance (ROI, CAC, LTV, conversion) and recommend optimizations; • Design and maintain dashboards that support daily operations across teams; • Work in partnership with marketing, sales, product, CX and engineering teams, monitoring processes in detail to ensure data consistency and quality; • Deliver clear presentations of results and recommendations to stakeholders and leadership;

• Define and evolve the brand's Social Media and Community strategy • Lead organic content on Instagram, TikTok, YouTube and emerging channels • Build engaged communities, turning followers into fans • Work strategically with creators and influencers • Lead and develop the team, structuring processes and management routines • Work directly with executive leadership on building the brand strategy

• Content Optimization: Go beyond copy and design, ensuring each video cut or carousel has a strategic objective and a hypothesis to test. Commission creators to produce content for social channels. • Data Intelligence: Monitor and analyze performance metrics to guide decision-making. • Funnel Strategy: Map the follower journey from discovery to conversion, using social media as a lead-generation engine. • Trends: Identify and monitor business opportunities in trends and new formats, implementing continuous tests to maximize results. • Multichannel Vision: Collaborate with other teams to ensure social media is aligned with the school’s major marketing campaigns.

• Collect, organize and analyze data from multiple sources (CRM, digital media, market research, sales data, etc.); • Develop dashboards and periodic reports to track marketing and sales KPIs; • Generate strategic insights to support campaign decisions, customer segmentation and prioritization of commercial opportunities; • Conduct sales funnel analyses, identifying bottlenecks and opportunities for improvement; • Evaluate campaign performance (ROI, CAC, LTV, conversion) and recommend optimizations; • Support strategic planning with market, competitor and trend analyses; • Work closely with marketing, sales, product and BI teams to ensure data consistency and quality; • Present results and recommendations clearly to stakeholders;

• Support the production of content in various formats (copy, video edits, carousels) • Monitor performance metrics and assist in optimizing posts • Learn to turn trends into business opportunities • Test hypotheses for posts and formats • Collaborate with the team to connect creativity with engagement, lead generation, and conversion outcomes

• Criar soluções visuais de alto padrão de qualidade, que aderem à estratégia de marketing e comunicação e aos objetivos do negócio; • Elaborar e desdobrar projetos de naming, marcas, identidades visuais, websites, conceito de peças gráficas para cursos, portal, redes sociais e projetos especiais; • Executar o desdobramento do conceito do projeto proposto, através de soluções criativas e funcionais, alinhadas às diretrizes da marca; • Realizar o planejamento de tarefas do projeto, garantindo o alinhamento diário de cronogramas e prazos perante à gestão direta; • Apoiar a implementação de novas tecnologias e tendências de comunicação, propondo internamente as melhores práticas do setor a fim de maximizar a eficiência no processo de criação; • Apoiar e/ou realizar pesquisas e entrevistas prévias, afim de ampliar o conhecimento sobre perfil e linguagem do projeto a ser desenvolvido; • Elaborar a documentação dos processos de sua responsabilidade.

• Atuar no desenvolvimento de funcionalidades end-to-end, desde a concepção até o deploy e a sustentação em produção; • Contribuir tecnicamente com o squad, promovendo boas práticas de engenharia, qualidade de código, performance e escalabilidade; • Colaborar de forma próxima com Product Managers e Product Designers para construir soluções que resolvam problemas reais dos usuários; • Participar das discussões e definições de arquitetura, propondo soluções técnicas alinhadas ao contexto e às necessidades do produto; • Identificar e sinalizar débitos técnicos, ajudando a priorizá-los junto ao time; • Garantir que as implementações estejam alinhadas aos padrões técnicos e objetivos do produto; • Trabalhar em um ambiente ágil, com entregas iterativas e ciclos curtos de feedback; • Apoiar e mentorar engenheiros mais juniores, elevando o nível técnico do time.