• Full responsibility for our GPS pet tracking devices — from feature development to market positioning • Identification of new target groups and market opportunities to expand our customer base • Monitoring project progress, comparing results against predefined KPIs, and conducting competitive and market analyses to sharpen our strategic direction • Creation of persuasive sales materials, including ad creatives, landing page copy, and platform-specific content • Managing communication with internal and external stakeholders to ensure the team stays informed and the project is completed successfully • Developing and implementing marketing campaigns in close collaboration with the marketing team — with a strong focus on paid social media advertising (Meta, TikTok), organic social content, and email automation • Identifying potential risks and developing contingency plans to minimize them • Leading UGC and influencer strategies that authentically reflect pet owners’ perspectives — including briefing creators and reviewing content for brand compliance

• Own positioning, messaging, and storytelling: Define and evolve Yoodli's product positioning, value propositions, and messaging frameworks across buyer personas, translating complex AI capabilities into clear, benefit-led narratives. You'll set the standard for how the entire company talks about what we do and why it matters, and you'll actively steward that standard across channels and teams. • Lead go-to-market and launch execution: Partner with Product, Customer Success, and Sales to design and execute go-to-market and launch strategies for new features, solutions, and partnerships. Drives awareness, engagement, and retention across segments. You won't just execute launches, you'll design the strategy, define success metrics, and ensure the organization is aligned and equipped to win. • Champion customer and market insight: Conduct market research, customer interviews, and competitive analysis to identify trends, unmet needs, and communication pain points; map user journeys to strengthen positioning and product-market fit. • Build durable, AI-supported market knowledge: Create and maintain AI-assisted repositories of personas, objections, use cases, and competitive insights that preserve and scale institutional knowledge across teams. • Own and enable product marketing collateral end-to-end: Serve as the primary driver of product marketing collateral, working closely with the design team to create high-impact assets. Translate product features into clear creative briefs with recommended visuals, while maintaining decks, one-pagers, videos, messaging guides, and FAQs that help tell the Yoodli story across audiences. • Support experimentation and continuous feedback loops: Pair human judgment with AI-assisted drafting, iteration, and feedback to improve speed, consistency, and messaging precision.

• Lead, coach, and develop a team of Product Marketers and Lifecycle Marketers focused on accelerating Jobber's Fintech business • Support career development through coaching and feedback • Champion commercial rigor and establish the performance rhythm for the portfolio • Develop and own the end-to-end Fintech Marketing strategy and associated roadmap

Role Description Klar’s Measurement (Attribution) team is a small, cross-functional team that holds end-to-end ownership for the Measurement domain. The goal of the team is to help our customers understand the effectiveness of their marketing spend and make budgeting decisions that drive up efficiency. To accomplish this, the team leverages multi-touch attribution powered by our own first-party tracking, marketing mix modelling, and incrementality testing. This role sits inside that team as a product individual contributor. Ownership of decisions and outcomes for Attribution sits with the team. Your contribution is to bring clarity and context, pull the right people into conversations, and help the team line up its work with Klar’s strategy and with what is genuinely helpful for merchants. Your Responsibilities - Act as the product IC inside the Measurement (Attribution) team – one peer among engineering, data, data science, and design – focused on framing problems and options rather than directing people. - Keep the team close to real customer problems: turn domain expert input, support conversations, sales feedback, research, and merchant calls into clear problem statements and opportunity areas. - Work with data science and engineering to understand how Attribution behaves across merchants and channels, and surface possible errors and inaccuracies. - Frame options when the team is choosing what to do next – making trade-offs, risks, and constraints explicit so the team can make informed decisions together. - Align ideas coming from the team against Klar’s strategic imperatives. - Help the team keep a tidy, current picture of what it has chosen to focus on – a simple roadmap, a clear backlog, and well-shaped work items – without turning this into a heavy process. - Make sure decisions and learnings are written down in plain language – short docs, decision records, clear Linear issues – so that people inside and outside the team can follow what is happening without extra meetings. - Share what the team is learning about Attribution with others at Klar, so that expectations set by strategy, sales, marketing, and support line up with what the product actually does. Qualifications - You have around 5 or more years in product management or a similar product-focused IC role in tech, ideally with some exposure to digital marketing, analytics, measurement, or eCommerce. - You are comfortable operating without formal authority: you influence through clarity, context, and good judgement, not through hierarchy or supervision. - You like working in small, stable teams that own a clear domain end to end, and you treat outcomes as a shared responsibility rather than something you “hand over” to others. - You care about data quality and reliability, and you are willing to reduce scope, simplify, or pause new ideas when trust in the numbers is at stake. - You are naturally curious and enjoy diving deep into new domains and strive to understand them in their entirety. - You can turn complex or technical topics into simple explanations and flows, and you are willing to do the unglamorous work of tidying thinking, writing things down, and closing loops. - You are comfortable with remote, flexible work – setting clear expectations, communicating in writing, and using the right mix of synchronous and asynchronous collaboration to keep momentum. Requirements - Experience working with direct-to-customer eCommerce brands similar in scale to Klar’s core customers. - Prior exposure to marketing attribution tools or data pipelines – tracking scripts, naming conventions, attribution models. - Prior exposure to the domain of data science and product development that is driven by research. - Some familiarity with different measurement approaches and their trade-offs. - A working grasp of performance and profitability metrics that matter to DTC teams, such as CAC, ROAS, CLV, and contribution margins. - Comfort working with data at a slightly deeper level than dashboards – reading and writing SQL, pulling your own cuts from an analytics or BI tool, and sanity-checking odd patterns before bringing them to the team. - Awareness of privacy and tracking constraints in modern eCommerce (GDPR, browser tracking limits, first-party vs third-party scripts) and how these shape what is realistically possible in attribution. Benefits - Work with an experienced founding team - previously we co-founded and worked in C-Level positions for companies that are now listed on the NYSE, raised €100m+ or were exited to a strategic investor. - Autonomy & Ownership - you get to drive the development of our measurement product which is a core reason why brands work with Klar. - Top-of-market compensation - we like to stay lean but that doesn’t mean we don’t pay well. Instead, it means that we rather have a few great, well-paid people on the team instead of an army of mediocrity. - Exposure to both, B2B SaaS and eCom - we bring the best of both worlds together so you can learn how to grow both types of businesses. - Work from anywhere - we are based in Munich but are building Klar as a distributed-first company with 75% of the company working remote.