• You are accountable for the commercial strategy that brings new concepts into a market. • Market and segmentation strategy — identifying the right markets to enter and in what sequence. • Designing and building the tech stack that the growth engine relies on that empowers hyperscale. • Defining the buyer and user archetypes precisely enough to drive every downstream decision. • Designing the product-led growth motion end to end, from first awareness through activation, conversion, and expansion. • Owning how we describe the product and why it matters.

• Own the strategic direction of our paid acquisition portfolio across channels such as Google, Bing, Meta, and native/prospecting platforms (Taboola, Dianomi, LiveIntent, and similar). • Manage and develop a team of Growth Operators, providing coaching, direction, and support to maximize individual growth and team performance. • Determine how acquisition investments are allocated across channels to maximize member growth, lifetime value, and long-term business impact. • Develop growth strategies grounded in member behavior, subscription economics, and long-term business impact. • Identify opportunities across channels, offers, messaging, pricing, funnel experiences, and conversion flows. • Diagnose performance shifts and uncover the underlying drivers behind success or decline. • Evaluate emerging channels, platforms, and acquisition opportunities and determine where we should invest next. • Establish testing priorities and ensure resources are focused on the highest-leverage opportunities. • Partner with engineering, data, and technical teams to shape the future of our acquisition engine. • Identify opportunities to automate, augment, and improve marketing workflows using AI. • Spec, evaluate, and improve AI-enabled systems that are built in partnership with engineering. These systems support channel management, creative generation, performance analysis, and campaign optimization, defining what good looks like and driving the iterations to get there. • Stay at the forefront of AI developments in marketing and bring new ideas, tools, and approaches back to the team. • Design and evolve the operating model that enables Growth Operators, AI agents, and automated workflows to work together effectively. • Act as the strategic orchestrator of our growth ecosystem, ensuring human and AI resources are deployed against the highest-impact opportunities. • Determine where human judgment creates the greatest value, where AI can operate autonomously, and how work should flow between the two. • Own the performance and effectiveness of AI-enabled growth systems, establishing monitoring frameworks, feedback loops, and continuous improvements that drive better business outcomes. • Establish measurement frameworks that connect channel performance to business outcomes. • Drive rigorous experimentation across channels, creative, offers, and funnel experiences. • Translate data into clear recommendations and actionable growth initiatives. • Partner with our BI and data teams to improve visibility into performance and attribution.

• Drive a brand-new incentives and lifecycle marketing program aimed at our guest community • Own the strategy and end-to-end execution of CRM and lifecycle campaigns • Partner with global country managers to define and align on incentive strategies • Work closely with finance to ensure each program is budgetarily viable • Plan on a quarterly basis, execution mode by writing creative briefs, running feasibility checks, and participating in creative reviews • Own CRM execution from beginning to end, defining technical and feasibility requirements • Collaborate with analytics to evaluate past campaign performance and synthesize insights for senior leadership • Leverage AI tools for reporting and use SQL to validate outputs

• Owning SEO, GEO, and AEO strategy across owned channels • Partnering on content creation; lead distribution, optimization, and performance • Managing organic social as a discovery and trust channel • Driving CRO across landing pages, signup flows, and onboarding entry points • Partnering with Product and Design to run tests and ship improvements • Identifying and close key conversion gaps • Supporting paid strategy alongside a specialized agency • Setting direction and ensure full-funnel message consistency • Aligning acquisition efforts to Host audience needs and experience • Optimizing the signup-to-activation handoff • Partnering on onboarding flows to drive key host actions and milestones • Tracking cohorts and identify drop-off points during the credit period • Building and prioritizing the growth experiment backlog • Developing hypotheses, run tests, and analyze results • Owning funnel metrics from first touch through activation • Pulling and analyzing your own data; building reporting views • Connecting channel performance to downstream outcomes • Collaborate closely with Product, Sales, and Revenue Management • Contribute to product launches, onboarding, and GTM execution • Use funnel insights to influence roadmap decisions