• Execute marketing campaigns to drive qualified leads and support sales pipeline growth • Support inbound and outbound marketing initiatives across digital channels • Collaborate with Sales to align campaigns with target customer segments and revenue priorities • Monitor and optimize campaign performance based on conversion and engagement metrics • Manage execution of content marketing initiatives across LinkedIn, email, and web channels • Support development and distribution of thought leadership, product messaging, and customer stories • Maintain content calendar and ensure consistent execution of marketing campaigns • Support brand awareness through consistent digital presence across channels • Execute SEO initiatives to improve organic visibility and website traffic • Identify keyword opportunities and support content optimization efforts • Monitor website performance and recommend improvements to increase engagement and conversions • Use HubSpot and other marketing tools to execute and track campaigns • Maintain accurate marketing data and campaign tracking • Monitor key performance metrics including lead volume, traffic, and conversion rates • Provide regular reporting on campaign performance and insights • Work closely with Sales, Product, Customer Success, and Leadership teams • Support go-to-market initiatives including product updates and campaign launches • Contribute to improving marketing effectiveness through feedback and insights

• Generate network pipeline through outbound prospecting and networking. • Identify, implement, and administer the Recruiting CRM for ULG. • Schedule 3+ qualified presentations per week for Senior Leadership. • Qualify prospects generated through outbound initiatives or marketing-driven inbounds. • Drive attendance to MSA and Loan Officers in and out of our footprint on the West Coast. • Act as a self-starter while leveraging cross-functional collaboration wherever appropriate. • Sourcing MSA relationships and Production candidates. • Work with ULG Leadership on establishing sourcing priorities and developing targets. • Develop and maintain relationships with ULG’s and University Bank’s internal and external recruiters. • Seek out and identify MSA opportunities where ULG conducts business. • Conduct regular and consistent follow-up with managers to determine the needs, plans and implementation of MSA and candidates in a predetermined market area. • Develop a pipeline of qualified candidates. • Research and recommend new sources of proactive candidates. • Conduct and pre-screen interviews using various reliable recruiting and selection tools/methods. • Schedule interviews and provide timely follow up for ULG Leadership. • Be an ambassador of the University Lending Group brand.

• Manage Google Ads and Meta Ads campaigns focused on real performance; • Structure, optimize and scale acquisition campaigns; • Implement advanced tracking via GTM, GA4 and offline conversions; • Review clients' CRMs to understand lead quality and impact on sales; • Integrate media + funnel + sales; • Create analyses and dashboards in Looker Studio/Reportei; • Participate in strategic meetings with clients; • Monitor results and recommend funnel and process improvements; • Brief creatives, copy and video with a strategic perspective; • Build basic automations using Make or n8n; • Apply AI in day-to-day work to boost productivity and performance; • Work directly with the agency founder as the right hand of the growth operation.

Role Description We're looking for a creative and hands-on Growth & Product Marketing Specialist to help grow Keyvoto's brand and support our marketing initiatives. This role is ideal for someone early in their marketing career who enjoys creating content, experimenting with campaigns, and learning in a fast-paced startup environment. You'll work across social media, content marketing, and product campaigns to help drive awareness and engagement. - Create engaging social media content (posts, graphics, short videos) for LinkedIn, Twitter/X, and other channels - Write blog posts and marketing content about retail tech and e-commerce trends - Support product launches and marketing campaigns for new features - Help produce guides, reports, and whitepapers - Turn customer success stories into case studies and testimonials - Create visual and video content to promote Keyvoto Qualifications - 1–3 years of experience in content, growth, or product marketing (preferably in SaaS or tech) - Strong writing and storytelling skills - Comfortable using tools like Canva, Figma, or basic video editing tools - Curious, creative, and eager to learn - Comfortable working in a fast-paced startup environment Benefits - Remote working options - Career development opportunities - Unique employee experience - Friendly, casual environment with an open culture - Significant opportunity for career growth as the team and company expand - Work-life balance