• Owning SEO, GEO, and AEO strategy across owned channels • Partnering on content creation; lead distribution, optimization, and performance • Managing organic social as a discovery and trust channel • Driving CRO across landing pages, signup flows, and onboarding entry points • Partnering with Product and Design to run tests and ship improvements • Identifying and close key conversion gaps • Supporting paid strategy alongside a specialized agency • Setting direction and ensure full-funnel message consistency • Aligning acquisition efforts to Host audience needs and experience • Optimizing the signup-to-activation handoff • Partnering on onboarding flows to drive key host actions and milestones • Tracking cohorts and identify drop-off points during the credit period • Building and prioritizing the growth experiment backlog • Developing hypotheses, run tests, and analyze results • Owning funnel metrics from first touch through activation • Pulling and analyzing your own data; building reporting views • Connecting channel performance to downstream outcomes • Collaborate closely with Product, Sales, and Revenue Management • Contribute to product launches, onboarding, and GTM execution • Use funnel insights to influence roadmap decisions

• Owning SEO, GEO, and AEO strategy across owned channels • Partnering on content creation; lead distribution, optimization, and performance • Managing organic social as a discovery and trust channel • Driving CRO across landing pages, signup flows, and onboarding entry points • Partnering with Product and Design to run tests and ship improvements • Identifying and close key conversion gaps • Supporting paid strategy alongside a specialized agency • Setting direction and ensure full-funnel message consistency • Aligning acquisition efforts to Host audience needs and experience • Optimizing the signup-to-activation handoff • Partnering on onboarding flows to drive key host actions and milestones • Tracking cohorts and identify drop-off points during the credit period • Building and prioritizing the growth experiment backlog • Developing hypotheses, run tests, and analyze results • Turning insights into actionable channel and growth strategies • Owning funnel metrics from first touch through activation • Pulling and analyzing your own data; building reporting views • Connecting channel performance to downstream outcomes • Collaborate closely with Product, Sales, and Revenue Management • Contribute to product launches, onboarding, and GTM execution • Use funnel insights to influence roadmap decisions

• Owning SEO, GEO, and AEO strategy across owned channels • Partnering on content creation; lead distribution, optimization, and performance • Managing organic social as a discovery and trust channel • Driving CRO across landing pages, signup flows, and onboarding entry points • Partnering with Product and Design to run tests and ship improvements • Identifying and closing key conversion gaps • Supporting paid strategy alongside a specialized agency • Setting direction and ensuring full-funnel message consistency • Aligning acquisition efforts to Host audience needs and experience • Optimizing the signup-to-activation handoff • Partnering on onboarding flows to drive key host actions and milestones • Tracking cohorts and identifying drop-off points during the credit period • Building and prioritizing the growth experiment backlog • Developing hypotheses, running tests, and analyzing results • Turning insights into actionable channel and growth strategies • Owning funnel metrics from first touch through activation • Pulling and analyzing your own data; building reporting views • Connecting channel performance to downstream outcomes • Collaborating closely with Product, Sales, and Revenue Management • Contributing to product launches, onboarding, and GTM execution • Using funnel insights to influence roadmap decisions

• Execute marketing campaigns to drive qualified leads and support sales pipeline growth • Support inbound and outbound marketing initiatives across digital channels • Collaborate with Sales to align campaigns with target customer segments and revenue priorities • Monitor and optimize campaign performance based on conversion and engagement metrics • Manage execution of content marketing initiatives across LinkedIn, email, and web channels • Support development and distribution of thought leadership, product messaging, and customer stories • Maintain content calendar and ensure consistent execution of marketing campaigns • Support brand awareness through consistent digital presence across channels • Execute SEO initiatives to improve organic visibility and website traffic • Identify keyword opportunities and support content optimization efforts • Monitor website performance and recommend improvements to increase engagement and conversions • Use HubSpot and other marketing tools to execute and track campaigns • Maintain accurate marketing data and campaign tracking • Monitor key performance metrics including lead volume, traffic, and conversion rates • Provide regular reporting on campaign performance and insights • Work closely with Sales, Product, Customer Success, and Leadership teams • Support go-to-market initiatives including product updates and campaign launches • Contribute to improving marketing effectiveness through feedback and insights